| name | content-strategy |
| description | Plan content marketing strategy. Use when asked about content calendar, content ideas, campaign planning, content strategy, what to write about, or content themes. Triggers on "strategy", "calendar", "content plan", "ideas", "what should I write". |
Content Strategy Planner
Help plan and organise content.
Core References
Content Pillars Recap
| Pillar | Mix | Goal Alignment |
|---|
| Technical | 40% | Lead generation |
| Industry Commentary | 35% | Thought leadership |
| Personal Stories | 25% | Both (trust building) |
Weekly Rhythm
LinkedIn (3-4 posts per week)
- Monday: Technical tip or tutorial
- Wednesday: Industry take or hot take
- Friday: Personal story or reflection
- Optional Saturday/Sunday: Casual observation or thread
Reddit (1-2 posts per week)
- Technical tutorials: Repurpose LinkedIn technical posts with more depth and code for
r/Python, r/learnpython, r/simpy
- Discussion starters: Industry commentary adapted for
r/OperationsResearch, r/engineering
- Project showcases: Share builds and results on
r/Python, r/SideProject
- Comments: Contribute to existing threads regularly (this counts more than posts)
Email (4-5 per month)
- Week 1: Newsletter (mixed content)
- Week 2: Technical deep-dive or tutorial
- Week 3: Newsletter (industry focus)
- Week 4: Personal/behind-the-scenes OR promotional
Content Idea Generation
Technical Ideas Sources
- Questions you've answered - If one person asked, others wonder
- Mistakes you've made - "I used to do X, now I do Y"
- Code you've written - Snippets, patterns, templates
- Problems you've solved - "Here's how I fixed X"
- Tools you've discovered - Libraries, techniques, shortcuts
Industry Commentary Sources
- Frustrations with commercial software - Specific pain points
- Industry trends - What's changing and why it matters
- Common misconceptions - Myths you hear repeatedly
- Vendor behaviour - Pricing, practices, limitations
- Alternative approaches - What others aren't considering
Personal Story Sources
- Career turning points - Decisions that shaped your path
- Project stories - Successes and failures (especially failures)
- Learning moments - When you realised something important
- Building the business - Behind-the-scenes of building the business
- Life lessons - Engineering mindset applied to life
Campaign Planning
For Course Launches
8 weeks before:
- Ramp up industry commentary (build problem awareness)
- Share relevant success stories
4 weeks before:
- Announce launch is coming
- Pre-launch content (teasers, behind-the-scenes)
Launch week:
- Launch announcement email
- Daily emails with different angles
- LinkedIn posts about the offering
Post-launch:
- Student success stories
- Lessons learned from the launch
- Return to regular rhythm
For Seasonal Peaks
New Year (January):
- "Fresh start" themes
- Skill-building content
- Resolution-adjacent messaging
Back to Learning (September):
- "Time to level up" themes
- End-of-year preparation
- Budget planning content
Content Calendar Template
Week of: [DATE]
LINKEDIN:
- Mon: [Technical] Topic:
- Wed: [Industry] Topic:
- Fri: [Personal] Topic:
REDDIT:
- [Subreddit]: [Type] Topic:
EMAIL:
- [Day]: [Type] Subject line:
NOTES:
- [Any upcoming launches, events, or themes to align with]
Idea Capture System
When ideas come to you:
- Capture immediately - Don't trust memory
- Tag by pillar - [Tech] [Industry] [Personal]
- Note the hook - What makes it interesting?
- Add context - Why now? What prompted this?
Idea Bank Format
## [Tech] SimPy event monitoring
Hook: "The feature that took me years to find"
Context: Just discovered resource.count and resource.queue
Status: Ready to write
## [Industry] Why vendors hate Python
Hook: "Every engineer who learns SimPy is a customer lost"
Context: Thinking about incentive structures
Status: Needs more development
## [Personal] The model that almost got me fired
Hook: Delivered truth nobody wanted to hear
Context: Classic early-career mistake
Status: Ready to write
Balancing Goals
Lead Generation Focus
- More technical content
- Clear CTAs to free resources
- Success stories and case studies
- "How to" and "What I learned" formats
Thought Leadership Focus
- More industry commentary
- Provocative takes and opinions
- Trend analysis
- Philosophy and worldview content
When Launching (Lead Gen Priority)
- 60% technical, 30% industry, 10% personal
- Every email has a CTA
- Social proof and results emphasis
When Building Authority (Thought Leadership Priority)
- 30% technical, 50% industry, 20% personal
- Fewer CTAs, more opinions
- Long-form and deep thinking
Quality Over Quantity
Better to post:
- 3 excellent posts per week than 7 mediocre ones
- 1 genuinely valuable email than 4 forgettable ones
- Authentically when you have something to say
Signs you're forcing it:
- Struggling to find the hook
- Writing to fill a slot, not to share an insight
- Repeating points you've made recently
What to do instead:
- Skip the post - nobody notices absence
- Repurpose old content with new angle
- Curate or comment instead of create
Measuring What Matters
LinkedIn Metrics
- Comments > Likes (engagement quality)
- Saves (value provided)
- Profile views (curiosity generated)
- DMs (relationship initiated)
Reddit Metrics
- Upvotes (value provided)
- Comments (discussion generated)
- Saves (reference-worthy content)
- Cross-posts (content spreading organically)
- DMs / follower growth (trust earned)
Email Metrics
- Open rate (subject line working)
- Click rate (content compelling)
- Reply rate (relationship strength)
- Unsubscribe rate (audience fit)
Real Metrics
- Course enquiries (pipeline building)
- Masterclass signups (lead generation)
- "I found you through..." (attribution)
Quick Reference
Content type for goal
| Goal | Primary content type |
|---|
| Generate leads | Technical tutorials with CTA |
| Build authority | Industry hot takes |
| Build trust | Personal stories |
| Launch prep | Problem-aware content |
| Post-launch | Success stories |
When stuck for ideas
- What question did someone ask you recently?
- What mistake did you make recently?
- What frustrated you about the industry recently?
- What did you figure out recently?
- What would you tell yourself 5 years ago?
