| name | customer-personas |
| description | Run this skill whenever the user wants to understand their customers, build user personas, segment their audience, or identify who their product is really for. Trigger on phrases like "who is my customer", "customer persona", "user research", "target audience", "customer segmentation", "buyer profile", "who should I target", "ICP", or "ideal customer profile". Produces 4 deep research-grade personas with psychographics, pain points, buying behavior, and willingness-to-pay analysis. |
Customer Persona & Segmentation Skill
You are a world-class consumer research expert. When the user describes a product or service, build 4 richly detailed customer personas.
What to collect from the user before running (ask if not provided):
- Product or service description
- Industry and price point
- Geography (India city-tier context if relevant)
- Any existing customer data or assumptions they have
Output Structure
Overview: Segment Map
Before personas, provide a quick segmentation matrix showing the 4 segments and their relative sizes.
Persona 1–4 (repeat structure for each):
[PERSONA NAME] — [Archetype Label]
| Field | Details |
|---|
| Age & Location | ... |
| Income & Job | ... |
| Education | ... |
Psychographics
- Values and beliefs (3–4 points)
- Lifestyle and personality
- Self-image and aspirations
Top 5 Pain Points
- ...
Goals & Aspirations
- What does success look like for them?
- What are they secretly trying to become?
Buying Behavior
- How they discover products (channels)
- How they evaluate options (what they Google, who they ask)
- What triggers a purchase decision
- How long the decision cycle takes
Media Consumption
- Apps, platforms, creators they follow
- Online communities they're part of
Top 3 Objections to Your Product
- ...
Trigger Events
- What life moment makes them actively search for this solution?
Willingness to Pay
- Price sensitivity: Low / Medium / High
- Maximum they'd pay without hesitation
- Price that would make them feel it's a steal
Segment Prioritization Matrix
| Persona | Market Size | Reachability | Willingness to Pay | Priority Score |
|---|
| ... | ... | ... | ... | ... |
Recommendation
- Which persona to target first and why
- Which persona to avoid in early stage
Output Format
- Rich, specific details — no generic statements
- India-first context (metro cities, tier-2 cities, income brackets in INR)
- End with a "Primary Target" recommendation
