understand-customers

name	understand-customers
description	When the user wants to deeply understand their ideal customer before writing copy — pains, desires, inner monologue, and language. Also use when the user mentions "empathy engine", "know your target", "customer pain points", or asks to research their audience before writing Blitz Copy.
metadata	{"version":"1.0.0","author":"illyism","source":"https://il.ly/skills/understand-customers"}

For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:

1. Core Identity & Role:

   • Who are they really (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
   • What's their primary goal related to the problem my product solves?

2. Deepest Pains & Frustrations (The "Nightmare Scenario"):

   • What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
   • What specific words or phrases do they use to describe this pain?
   • What deep inner thoughts or inner monologue is driving them?
   • What have they tried before that failed or disappointed them? Why?
   • What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?

3. Unspoken Desires & Aspirations (The "Magic Wand" Outcome):

   • If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
   • Beyond the functional benefit (e.g., "more backlinks"), what does this outcome mean for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
   • What would make them feel like they've found a "cheat code" or an "unfair advantage"?

4. Language & Worldview:

   • What specific jargon, tools, or influencers are part of their world?
   • What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?

Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).