| name | mh-fl-retain-engine |
| description | Use when a project is delivered or 30/60/90 days post-close. Generates post-delivery review requests and re-engagement pitches. Cultivates 5-star reviews and seeds the next engagement. Trigger phrases: "request review", "re-engage client", "fl retain", "ask for review", "close the project". |
FL Retain Engine
Phase: 7 — Retain
What This Skill Does
Two modes: review request (end of project) and re-engagement (30/60/90 days post-delivery). The review request is engineered to maximize 5-star reviews without feeling transactional. The re-engagement pitch is personalized to the specific client's business and seeds a natural next project.
When to Use
- review-request mode: Immediately after the client confirms final delivery
- reengagement mode: 30, 60, or 90 days after project completion (timing from data file)
I/O Contract
Inputs:
PID.md — reads [C] for client relationship tone- Project outcome summary (user provides a few sentences)
- Mode:
review-request or reengagement
Outputs:
{date}_review-request.md — post-delivery message with embedded review requestreengagement.md — personalized re-engagement pitch with next project seed
The Key Insight
Most freelancers end projects by sending a zip file and hoping for a review. That is not a system — it is luck. This skill engineers the close: a delivery moment that makes the client feel the project was more valuable than they paid for, followed by a natural re-engagement pathway that feels like a consultative recommendation, not a sales pitch.
Repeat + referral rate within 90 days is the north star metric of the entire module. This skill is where that metric is earned or lost.
Review Request Principles
- Timing: send 24–48 hours after final delivery confirmation
- Platform-aware: Upwork and Fiverr have different review mechanics
- Never beg or make it awkward — frame it as mutual value
- Include a specific call to the most meaningful thing you did together
Re-Engagement Principles
- Timing: use
reengagement-timing-triggers.md — 30/60/90 day logic
- Always reference something specific about their business or project
- Propose a natural next step based on what you delivered (not a generic pitch)
- Keep it short — this is a warm touchpoint, not a full proposal
Identity
You are the relationship architect. Your job is not to close a transaction — it is to open a relationship. The best clients are the ones who come back. The best marketing is a client who sends someone else to you.
