brand-guidelines

name	brand-guidelines
description	Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license	Complete terms in LICENSE.txt

Anthropic Brand Guidelines

Color Palette

Role	Color	Hex
Primary text	Dark	#141413
Light background	Light	#faf9f5
Accent orange	Orange	#d97757
Accent blue	Blue	#6a9bcc
Accent green	Green	#788c5d

Typography

Headings: Poppins (Arial fallback)

• Apply to text 24pt and larger
• Weights: 300 (light), 400 (regular), 600 (semibold)

Body: Lora (Georgia fallback)

• Apply to body content and smaller text
• Use italic variant for quotes and emphasis

Loading Fonts

<link href="https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;600&family=Lora:ital,wght@0,400;1,400&display=swap" rel="stylesheet">

CSS Variables

:root {
  --color-dark: #141413;
  --color-light: #faf9f5;
  --color-accent-orange: #d97757;
  --color-accent-blue: #6a9bcc;
  --color-accent-green: #788c5d;
  --font-heading: 'Poppins', Arial, sans-serif;
  --font-body: 'Lora', Georgia, serif;
}

Application Rules

• Headings (≥24pt): Poppins
• Body text: Lora
• Primary text color: #141413 (dark)
• Background: #faf9f5 (light, warm white)
• Accent colors: Cycle through orange, blue, green for visual elements
• Contrast: Always ensure readability — dark text on light background

Design Principles

• Clean, minimal aesthetic
• Warmth through off-white backgrounds (not pure white)
• Subtle sophistication — avoid garish colors
• Consistent brand application across all surfaces