launch-marketing

name	launch-marketing
description	Plan product, feature, workshop, campaign, or event launches with messaging, audience sequencing, channels, assets, and follow-up.

Launch Marketing

Use this skill when a user is preparing a launch and needs a practical go-to-market plan.

What To Clarify First

• Launch type: product, feature, event, workshop, content series, case study, partnership, or funding/news moment
• Primary goal: customers, leads, attendees, credibility, recruiting, fundraising, feedback, or partnership
• Audience: who must notice and who must act
• Deadline and launch window
• Existing proof: demo, user quote, case study, data, visuals, founder story, or customer result
• Channels already owned: website, email, social, community, partner list, PR, sales team

Workflow

1. Separate soft launch from hard launch

   • Soft launch validates product, message, and assets.
   • Hard launch concentrates attention and distribution.

2. Define launch positioning

   • Write the one-sentence announcement.
   • Name the audience, problem, proof, and action.

3. Sequence audiences in circles

   • Internal team and close collaborators
   • Existing customers or warm users
   • Community and newsletter
   • Social channels and partners
   • Media, influencers, or public directories

4. Build the asset checklist

   • Landing page or announcement page
   • Blog post or founder note
   • Social posts
   • Email sequence
   • Demo video or screenshots
   • FAQ and objection handling
   • Follow-up and recap assets

5. Define measurement and follow-up

   • Pick 3-5 metrics tied to the launch goal.
   • Plan what happens after launch week.

Output Format

Return:

• Launch goal and audience
• Launch narrative
• Timeline
• Channel plan
• Asset checklist
• Owner/action table
• Measurement plan
• Follow-up content and sales motions

Quality Bar

The plan should be runnable without extra strategy work. If the launch lacks proof, say what proof must be collected before announcing.