linkedin

name	linkedin
description	Automate LinkedIn marketing for your app with text-only posts. Weekdays only. Post types include hot takes, frameworks, build-in-public updates, before/after transformations, and lessons learned. Use when creating LinkedIn posts, analyzing engagement, or managing LinkedIn content strategy.

LinkedIn Marketing

Automate LinkedIn text-only marketing. Highest-conversion platform for B2B SaaS — the audience (founders, product managers, startup operators) is literally your target customer.

Pipeline Architecture

All platforms share a common engine at ~/markus/. No per-platform scripts — everything runs through shared engines with platform config from platforms.js.

Data: ~/markus/apps/{app}/linkedin/ (strategy.json, posts.json, failures.json) App config: ~/markus/apps/{app}/app.json

Key Scripts (all in ~/markus/)

# Create a post (auto-picks from queue)
node engines/create-text-post-engine.js --app <APP> --platform linkedin --next --schedule "2026-03-04T13:30:00Z"

# Self-improve (analytics + strategy optimization)
node engines/self-improve-engine.js --app <APP> --platform linkedin --days 14

# Validate setup

# Add posts to queue
echo '{"posts":[...],"notes":"..."}' | node scripts/add-posts.js --app <APP> --platform linkedin

LinkedIn Details

• Text-only — no images, no slideshows
• 1 post/day, weekdays only (Mon-Fri) at 8:30 AM ET
• Link at end of post — The API doesn't support commenting, so link goes in body
• Max 3 hashtags, max 3 emoji
• Line breaks after every 1-2 sentences (LinkedIn mobile formatting)
• First 2-3 lines are the hook — that's all that shows before "see more"
• UTM: `

Post Types

Type	Frequency	Length	Description
hot-take	25%	100-250 words	Contrarian, confident, opens debate
framework-list	25%	200-400 words	Numbered/bulleted, actionable, save-worthy
build-in-public	20%	200-400 words	Real numbers, founder voice
before-after	15%	100-200 words	Concrete transformation, specific numbers
lesson-learned	15%	150-300 words	Lead with mistake, actionable takeaway

Content Rules

Tone

Professional but personal. Founder talking to other founders — not a brand, not a bro-marketer. Confident without being arrogant.

Format

• Line break after every 1-2 sentences — LinkedIn mobile demands whitespace
• Hook line first — standalone sentence that stops the scroll
• 150-300 words
• Use numbered lists or → arrows for structure
• End with a question or CTA — drives comments (LinkedIn algorithm rewards comments)
• Include link at the end
• 2-3 hashtags max at the very end: #buildinpublic #startup #saas
• No emoji walls — one or two max

Example postBody

I compared two approaches to product launches. The gap was shocking.

Approach A (manual):
→ Rewrite announcement for each platform
→ Adjust tone, format, and length 9 times
→ Time spent: 3+ hours

Approach B (automated):
→ Describe product once
→ AI generates platform-native content
→ Time spent: under a minute

The quality gap surprised me most. The automated posts matched each platform's tone better than what I was writing manually.

Distribution shouldn't take longer than building.

<your-app-url>

#buildinpublic #startup #saas

Post Blueprint Structure

{
  "format": "text-thread",
  "text": "Hook text (first line — what shows before 'see more')",
  "postBody": "Full post body with line breaks between paragraphs",
  "source": "x-research"
}

Self-Improvement Thresholds

• Tier 1 (double down): 5,000+ avg impressions
• Tier 2 (keep): 1,000+ avg impressions
• Drop threshold: <500 avg impressions (5+ posts)
• Winner for variations: 1,000+ impressions

Metrics Tracked

impressions (total + unique), clicks, engagement (likes + comments + shares), engagement rate