| name | seo-strategy |
| description | B2B SEO strategy — keyword research, content architecture, technical SEO, link building, measurement. Triggers on: "SEO strategy", "search engine optimization", "B2B SEO", "keyword research", "SEO plan". |
| license | MIT |
| compatibility | Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose |
| metadata | {"version":"1.0.0","author":"LeadMagic","category":"content-seo","tags":["content-seo","seo","keyword-research","search-optimization","b2b"],"related_skills":["pillar-pages","pseo-strategy","faq-seo","aeo-strategy","citation-harvesting","content-marketing","content-syndication"],"frameworks":["Eli Schwartz — Product-Led SEO","Rand Fishkin — SparkToro Audience Research","Ahrefs / Backlinko — Content Cluster Methodology","Google E-E-A-T Guidelines","Google Search Central — SEO Starter Guide"]} |
B2B SEO Strategy
Overview
B2B SEO is fundamentally different from B2C SEO — you're not optimizing for
traffic volume, you're optimizing for pipeline. A single #1 ranking for a
high-intent keyword like "email verification API" is worth more than 50
rankings for informational queries. This skill covers the full B2B SEO motion.
Frameworks Referenced
- Eli Schwartz — Product-Led SEO (productledseo.com). Build content around buyer jobs-to-be-done and product capabilities — not generic category definitions. Free tools on high-intent pages.
- Rand Fishkin — SparkToro (sparktoro.com). Audience research before keyword volume — where ICP spends time, what language they use, who influences them.
- Ahrefs / Backlinko (ahrefs.com/blog). Three-tier keyword architecture, pillar-cluster structure, technical audit checklist.
- Google E-E-A-T + Search Central (developers.google.com/search). Experience signals, schema, indexability.
Deep playbook: references/seo-strategy-playbook.md (repo root) — technical SEO, content clusters, programmatic SEO, measurement.
When to Use
- "Build our SEO strategy"
- "Keyword research"
- "SEO plan"
- "Improve search rankings"
- "B2B SEO"
Step-by-Step Process
Phase 1: Keyword Research
Build a keyword universe in 3 tiers:
Tier 1 — High Intent (Buying):
- "best [category] software", "[category] pricing", "[competitor] alternative",
"[category] vs [competitor]", "buy [category]"
- Target: 10-20 keywords. These convert to pipeline.
- Content: Comparison pages, pricing pages, alternative pages, category pages
Tier 2 — Medium Intent (Evaluating):
- "[category] for [industry]", "[category] features", "[category] reviews",
"how to choose [category]"
- Target: 30-50 keywords. These convert to email list and demo requests.
- Content: Use case pages, feature pages, buyer's guides
Tier 3 — Low Intent (Learning):
- "how to [do something your product enables]", "what is [category]",
"[metric] benchmarks"
- Target: 100-200 keywords. These build authority and feed Tier 1-2 through
internal links.
- Content: Blog posts, guides, benchmarks, templates
Phase 2: Content Architecture
- Pillar pages: One comprehensive page per Tier 1 keyword. 3,000-5,000 words.
Links to all related cluster content.
- Cluster content: Supporting articles for each pillar. Link back to pillar.
- Programmatic pages: Template-driven pages for long-tail (e.g., "[Category]
for [Industry]" → 50 pages from a template).
- Content freshness: Update Tier 1 content quarterly. Republish with new date
when significant changes. Add new data, examples, and internal links.
Phase 3: Technical SEO
- Indexability: Every valuable page must be indexable. No-index thin content.
- Page speed: Core Web Vitals passing. B2B buyers are on enterprise networks
— slow pages lose them.
- Mobile: Responsive design. Over 40% of B2B search now happens on mobile devices.
- Structured data: Article, FAQ, HowTo, Product schema where applicable.
- Internal linking: Every Tier 1 page links to relevant Tier 2 pages.
Every Tier 2 page links to relevant Tier 3 pages. Every new post gets 3-5
internal links from existing content.
- XML sitemap: Auto-generated, submitted to Search Console, updated on publish.
Phase 4: Link Building for B2B
- Guest posts on industry publications: 1-2 per month. Quality over quantity.
- Original research: Publish data studies. Journalists and bloggers link to
data. Earns 10-50 backlinks per study.
- Free tools: Build free calculators, templates, generators. Earns passive
backlinks forever.
- Partner pages: Integration partners and co-marketing partners link to you.
- Podcast appearances: Most podcasts include backlinks in show notes.
- Avoid: Link farms, PBNs, paid links. Google penalizes this aggressively.
Phase 5: Measurement
- Traffic: Organic sessions, keyword rankings, click-through rate
- Conversion: Demo requests from organic, trial signups from organic,
email subscribers from organic
- Pipeline: Opportunities from organic, pipeline value from organic,
close rate of organic-sourced deals
- ROI: Pipeline value / SEO investment (content + tools + time)
Output Format
SEO strategy document with: keyword universe, content architecture, technical
audit, link building plan, and measurement dashboard.
Quality Check
Before delivering, verify:
Common Pitfalls
- Writing for search engines, not humans. Keyword-stuffed content that reads like a robot wrote it. Fix: write for your ICP first, optimize for search second.
- Publishing and praying. Creating content without a distribution plan. Fix: every piece gets a 30-day promotion calendar across email, social, and paid.
- Ignoring content freshness. 2-year-old content with outdated data and examples still ranking. Fix: quarterly content audit — update or retire stale pieces.
Execution Artifacts
references/framework-notes.md — Schwartz, Fishkin, Ahrefs keyword tiers and routingtemplates/output-template.md — Deliverable shell for agent outputscripts/check-output.py — Lightweight deliverable validatorreferences/seo-strategy-playbook.md — Repo root: full SEO playbook (Schwartz, Fishkin, Ahrefs)skills/foundation/using-gtm-skills/SKILL.md — Pattern 25: B2B SEO Stack (step 1)
Related Skills
- aeo-strategy, pseo-strategy, pillar-pages, content-marketing, content-syndication
