conference-strategy

name	conference-strategy
description	Strategic conference planning — event selection, sponsorship ROI, speaking submissions, booth strategy, team preparation. Triggers on: "conference strategy", "event planning", "trade show strategy", "sponsorship ROI", "CFP submissions".
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.0.0","author":"LeadMagic","category":"events","tags":["events","conferences","event-strategy","sponsorship","speaking"],"frameworks":["B2B Event ROI Framework","Conference Strategy Playbook","Bizzabo — Event Experience Framework"],"related_skills":["event-driven-outreach","field-marketing","pipeline-management","sales-enablement","partnership-strategy"]}

Conference Strategy

Overview

Conferences are the single biggest line item in many B2B marketing budgets — and the least measured. This skill covers event selection, sponsorship evaluation, speaking submission strategy, booth design, and team preparation to maximize ROI.

Authoritative Foundations

• B2B Event ROI Framework — Named methodology governing recommendations in this skill's process.
• Conference Strategy Playbook — Named methodology governing recommendations in this skill's process.