events-planning

name	events-planning
description	Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or build community. Triggers on: "event planning", "plan event", "host webinar", "conference strategy", "trade show", "customer dinner", "happy hour", "launch event", or any event-related request.
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.0.0","author":"LeadMagic","category":"founder-led","tags":["events","conferences","webinars","community","field-marketing"],"frameworks":["B2B Event ROI Framework","Field Marketing Playbook","Paul Graham — Do Things That Do Not Scale"],"related_skills":["marketing-strategy","launch-planning","content-distribution"]}

Events Planning

Overview

Events are the highest-trust channel in B2B. A 60-minute dinner with 10 prospects builds more pipeline than 1,000 cold emails. But events without a system produce expensive parties, not revenue.

This skill covers B2B event planning: format selection, budget, promotion, execution, and the attendee-to-pipeline conversion that makes events pay for themselves.

Authoritative Foundations

• B2B Event ROI Framework — Shapes deliverables for this skill — Events are the highest-trust channel in B2B.