Audit a site or page against Google's OFFICIAL AI optimization guidance — readiness for AI Overviews and AI Mode, grounded in Google's published ai-optimization-guide and ai-features docs (not third-party GEO theory). Use when user says "AI optimization", "AI Overviews", "AI mode", "AI search readiness", "optimize for AI", or "GEO audit".
Standalone E-E-A-T scoring rubric for a URL or content draft. Scores Experience, Expertise, Authoritativeness, and Trust 0-5 each using concrete detectable signals, framed per Google's creating-helpful-content doc. Use when user says "E-E-A-T", "EEAT", "experience expertise", "trust signals", or "author authority".
Pre-publish (or retroactive) content-quality gate implementing Google's official self-assessment questions from the creating-helpful-content doc, plus 2024 spam-policy red flags. Verdict: PUBLISH / REVISE / RETHINK. Use when user says "helpful content", "people-first", "content self-assessment", "is my content helpful", or "content quality gate".
Per-type rich result eligibility checker. Given a URL or page type, determine WHICH Google rich results the page is eligible for, validate existing JSON-LD against Google's required/recommended properties per type, and produce a gap report. Use when user says "rich results", "rich snippets", "eligible rich results", "structured data types", or "schema eligibility".
Comprehensive SEO analysis for any website or business type. Orchestrates 52 sub-skills (52 active): full site audits, technical SEO (CWV/INP), schema, E-E-A-T content quality, images, sitemaps, GEO for AI Overviews, llms.txt generation, AI crawler audit, plus live GSC and Ahrefs MCP data. GSC: overview, drops, opportunities, brand-vs-nonbrand, cannibalization, compare, content-decay, index-issues, new-keywords. Ahrefs: overview, backlinks, keywords, competitors, content-gap, broken-links, new-links, anchor-analysis, dr-history, top-pages. Cross-MCP: serp, content-brief, brand-radar, site-audit-pro, report. Local: log-analysis, ai-content-check, internal-links, local, migration-check, obsidian-kb. AI Readability: llms-txt, robots-ai. Performance: lighthouse-audit, core-web-vitals, page-experience. Quality & AI Search: rich-results, ai-optimization, eeat-audit, helpful-content. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quali
Dedicated Core Web Vitals deep-dive: pull field data (CrUX / PageSpeed Insights), fall back to Lighthouse lab data, score LCP, INP, and CLS against Google's thresholds at the 75th percentile, and run per-metric diagnosis playbooks with concrete fixes. Use when user says "core web vitals", "CWV", "LCP", "INP", "CLS", "page speed metrics", or "field data".
Run a Lighthouse audit against any URL via the local Lighthouse CLI or the PageSpeed Insights API fallback, parse category scores and failed audits, and map every failed audit ID to its official Chrome docs page plus a one-line fix. Use when user says "lighthouse", "lighthouse audit", "run lighthouse", "lighthouse score", or "pagespeed".
Holistic page-experience self-assessment mirroring Google's own question list: Core Web Vitals, HTTPS, intrusive interstitials, mobile usability, content prominence, and ad distinguishability. Use when user says "page experience", "UX signals", "interstitials", "mobile friendly", or "HTTPS check".