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Professional marketing diagnostic frameworks: expert-level campaign analysis that grows with your experience.
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Basado en la clasificación ocupacional SOC
Strategy Context: Manage business strategy files (STRATEGY.md, STATE.json) for strategy-driven ad operations.
Google Ads: Manage campaigns, ad groups, ads, keywords, budgets, and performance analysis.
Meta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram.
Detect creative fatigue across active ads — rising frequency, declining CTR week-over-week, and CPM drift — score each ad FATIGUED / WATCH / FRESH, and hand the evidence to a creative refresh. Use when the user asks whether creatives are worn out, why CTR is falling, if frequency is too high, when to rotate or refresh ads, or requests クリエイティブ疲弊チェック / 広告の疲弊を確認 / フリークエンシーが高い / CTRが落ちてきた / そろそろ差し替え時か. Reads active ads per platform, applies documented fatigue thresholds with noise guards, and routes fatigued ads to /creative-generate or /creative-refresh.
Audit who your ads actually target and where they run, compare it against the STRATEGY.md Persona, and surface exclusions, bid adjustments, lookalikes, and placement pruning tied to that Persona. Use when the user asks to review targeting, audiences, demographics, placements, or device performance, to check whether spend matches the Persona, to find wasted placements (e.g. Audience Network with no conversions), or requests オーディエンスレビュー / 配置レビュー / ターゲティング見直し / ペルソナと配信のズレを確認 / 除外設定を提案して. Reads Persona + Target Audience from STRATEGY.md and drives the read-only targeting tools.
Month-to-date spend vs the monthly budget target, projected month-end landing, and pace alerts across all configured platforms. Use when the user asks about pacing, burn rate, whether they will overspend or underspend this month, monthly-budget tracking, landing/forecast, 'are we on budget', or requests 予算ペーシング / 着地予測 / 予算消化ペース. DISTINCT from /budget-rebalance (which reallocates budget between campaigns) — this manages total-spend trajectory toward a monthly target. Reads STRATEGY.md Guardrails / a Monthly Budget section and STATE.json.
| name | _mureo-pro-diagnosis |
| description | Professional marketing diagnostic frameworks: expert-level campaign analysis that grows with your experience. |
| metadata | {"version":"0.10.29","openclaw":{"category":"marketing","requires":{"bins":["mureo"]}}} |
A growing knowledge base of marketing diagnostic expertise. This skill starts with foundational frameworks and learns from your corrections — every time you point out a missed insight or wrong recommendation, the knowledge is captured here for future use.
How this skill grows: When you correct the agent's analysis during /daily-check, /rescue, or other commands, the agent will ask if the insight should be saved. Approved insights are appended to this file as new entries under the appropriate section.
A professional marketer asks "Why?" before recommending changes:
When analyzing a campaign, work through issues in this priority:
1. Structure → Is the account structure appropriate for the budget?
2. Data → Is there enough conversion data for the bidding strategy?
3. Targeting → Are keywords/audiences reaching the right people?
4. Creative → Are ads relevant, compelling, and aligned with the LP?
5. Bids/Budget → Are bid targets and budgets realistic?
Fix higher-level issues before lower-level ones. Optimizing bids on a structurally broken account is like tuning the engine of a car with flat tires.
This section grows as you use mureo. Each insight is learned from real campaign experience.
No insights learned yet. As you use mureo and correct the agent's recommendations, knowledge will accumulate here.