| name | moodboard |
| description | Build a visual direction / moodboard - style, palette, type, texture, references - before producing assets. Use at the start of a brand, campaign, or design project to align on direction. |
moodboard
Decide the look before you make anything, so production stays coherent.
Process
- Gather references via Unsplash (real imagery) and/or quick generations (Nano Banana/Higgsfield) for
mood exploration. Pull brand cues with Brand.dev if branding an existing entity.
- Define the direction: a named style (editorial, brutalist, luxe, retro-futurist, organic, etc. - not
"modern clean"), a palette, a type pairing, texture/finish, and motion feel if relevant.
- Assemble a tight board: 6-12 references grouped by theme (colour, type, imagery, composition, texture).
- Write the rationale: why this direction fits the brand/audience/goal.
Output
- A moodboard (reference set + palette + type + direction brief) that the rest of the project is judged against.
Guardrails
- One coherent direction, not a grab-bag. Avoid generic defaults.
- Credit reference sources; mark which images are AI vs. real (licensing).
