| name | landing-page-breakdown |
| description | Comprehensive landing page design analysis for extracting typography, color palette, spacing systems, visual elements, and conversion optimization insights. Use when a user provides a landing page URL for design analysis, wants to understand what makes a page effective, needs to extract design specifications, or wants to learn from high-converting landing pages. |
| version | 1.0.0 |
Landing Page Breakdown
Deep analysis of landing page design using screenshots and computed styles to
extract actionable specifications, visual style characteristics, and conversion
insights.
Workflow Overview
- Capture - Visit the page and save screenshots to
screenshots/ folder
- Describe - Use screenshots to describe visual design in detail
- Extract - Analyze design elements via JavaScript extraction
- Analyze - Evaluate typography, colors, spacing, surfaces, blocks, and
copy
- Report - Generate
report.md with findings and embedded screenshots
Output Structure
output/
├── report.md # Final analysis report with embedded screenshots
└── screenshots/
├── 01-hero.png # Above-fold hero section
├── 02-features.png # Features/benefits section
├── 03-social.png # Social proof/testimonials
├── 04-pricing.png # Pricing section (if present)
├── 05-cta.png # Final CTA section
├── 06-footer.png # Footer
└── ... # Additional sections as needed
Step 1: Capture the Page
Navigate to the URL and systematically capture screenshots of each major
section.
Screenshot Capture Process
- Navigate to the landing page URL
- Create
screenshots/ folder for storing images
- Take screenshot of hero/above-fold area, save as
screenshots/01-hero.png
- Scroll to each major section and capture:
- Name screenshots sequentially:
02-features.png, 03-testimonials.png, etc.
- Use descriptive suffixes matching section content
- Capture any hover states, animations, or interactive elements
- For long sections, capture multiple screenshots to show full content
Screenshot Naming Convention
Use format: NN-section-name.png where NN is a two-digit sequence number.
Examples: 01-hero.png, 02-value-prop.png, 03-features.png,
04-how-it-works.png, 05-testimonials.png, 06-pricing.png, 07-faq.png,
08-final-cta.png, 09-footer.png.
Step 2: Describe Design from Screenshots
After capturing screenshots, analyze each image to describe the visual design in
detail. This visual description forms the foundation of the analysis.
For Each Screenshot, Describe
Layout and Composition
- How elements are arranged (centered, asymmetric, grid-based)
- Visual hierarchy and what draws the eye first
- Use of whitespace and breathing room
- Section boundaries and transitions
Visual Style Observations
- Overall aesthetic (minimal, bold, playful, corporate, etc.)
- Shape language (rounded corners vs sharp edges, organic vs geometric)
- Depth and dimensionality (flat, subtle shadows, pronounced layering)
- Surface treatments visible (gradients, textures, glass effects, patterns)
Color Impressions
- Dominant colors and their emotional impact
- Color relationships and contrast levels
- Background treatment (solid, gradient, image, pattern)
- Accent color usage for emphasis
Typography Observations
- Heading style (bold, light, decorative, simple)
- Text density and readability
- Hierarchy between text elements
- Special text treatments (gradients, shadows, decorations)
Component Observations
- Button styles (shape, color, size, effects)
- Card and block designs (borders, shadows, backgrounds)
- Image treatments (rounded, masked, overlapping, framed)
- Icon style and usage
Notable Design Decisions
- Unique or distinctive elements
- Design patterns being used
- Consistency or intentional variations
- Mobile-friendliness indicators
Step 3: Extract Design Elements
Execute JavaScript to extract computed styles from key elements.
Typography Extraction
const fonts = new Set();
const typography = [];
document.querySelectorAll('h1, h2, h3, h4, h5, h6, p, a, button, span, li').forEach(el => {
const style = getComputedStyle(el);
fonts.add(style.fontFamily);
typography.push({
tag: el.tagName,
text: el.textContent.slice(0, 50),
fontFamily: style.fontFamily,
fontSize: style.fontSize,
fontWeight: style.fontWeight,
lineHeight: style.lineHeight,
letterSpacing: style.letterSpacing
});
});
JSON.stringify({fonts: [...fonts], samples: typography.slice(0, 30)}, null, 2);
Color Palette Extraction
const colors = new Set();
document.querySelectorAll('*').forEach(el => {
const style = getComputedStyle(el);
[style.backgroundColor, style.color, style.borderColor].forEach(c => {
if (c && c !== 'rgba(0, 0, 0, 0)' && c !== 'transparent') colors.add(c);
});
});
[...colors].slice(0, 25);
Spacing Analysis
const sections = document.querySelectorAll('section, header, footer, main, [class*="section"], [class*="block"], [class*="container"]');
const spacing = [];
sections.forEach(el => {
const style = getComputedStyle(el);
spacing.push({
element: el.className || el.tagName,
padding: style.padding,
margin: style.margin,
gap: style.gap
});
});
JSON.stringify(spacing, null, 2);
Image and Animation Detection
const visuals = {
images: [...document.querySelectorAll('img')].map(img => ({
src: img.src?.slice(0, 100),
alt: img.alt,
width: img.width,
height: img.height
})).slice(0, 15),
videos: document.querySelectorAll('video').length,
svgs: document.querySelectorAll('svg').length,
animations: [...document.querySelectorAll('[class*="animate"], [class*="motion"], [class*="fade"], [class*="slide"]')].length
};
JSON.stringify(visuals, null, 2);
Borders, Shadows, and Surface Treatments
const surfaces = [];
document.querySelectorAll('div, section, article, aside, card, [class*="card"], [class*="box"], [class*="panel"], [class*="block"], button, input, a').forEach(el => {
const style = getComputedStyle(el);
const hasBorder = style.borderWidth !== '0px' && style.borderStyle !== 'none';
const hasShadow = style.boxShadow !== 'none';
const hasRadius = style.borderRadius !== '0px';
if (hasBorder || hasShadow || hasRadius) {
surfaces.push({
element: el.className?.slice(0, 50) || el.tagName,
borderWidth: style.borderWidth,
borderStyle: style.borderStyle,
borderColor: style.borderColor,
borderRadius: style.borderRadius,
boxShadow: style.boxShadow,
background: style.background?.slice(0, 100),
backdropFilter: style.backdropFilter
});
}
});
JSON.stringify(surfaces.slice(0, 25), null, 2);
Block and Card Composition
const blocks = [];
document.querySelectorAll('[class*="card"], [class*="box"], [class*="panel"], [class*="tile"], [class*="item"], [class*="feature"], [class*="benefit"], article').forEach(el => {
const style = getComputedStyle(el);
const children = el.children;
blocks.push({
element: el.className?.slice(0, 60) || el.tagName,
width: style.width,
height: style.height,
display: style.display,
flexDirection: style.flexDirection,
alignItems: style.alignItems,
justifyContent: style.justifyContent,
gridTemplateColumns: style.gridTemplateColumns,
childCount: children.length,
childTypes: [...children].slice(0, 5).map(c => c.tagName)
});
});
JSON.stringify(blocks.slice(0, 15), null, 2);
Layout Structure Analysis
const layout = {
containers: [...document.querySelectorAll('[class*="container"], [class*="wrapper"], [class*="content"]')].map(el => ({
class: el.className?.slice(0, 50),
maxWidth: getComputedStyle(el).maxWidth,
width: getComputedStyle(el).width,
padding: getComputedStyle(el).padding
})).slice(0, 10),
grids: [...document.querySelectorAll('[class*="grid"], [style*="grid"]')].map(el => ({
class: el.className?.slice(0, 50),
gridTemplateColumns: getComputedStyle(el).gridTemplateColumns,
gap: getComputedStyle(el).gap
})).slice(0, 10),
flexContainers: [...document.querySelectorAll('[class*="flex"], [style*="flex"]')].map(el => ({
class: el.className?.slice(0, 50),
flexDirection: getComputedStyle(el).flexDirection,
gap: getComputedStyle(el).gap,
flexWrap: getComputedStyle(el).flexWrap
})).slice(0, 10)
};
JSON.stringify(layout, null, 2);
Step 4: Analyze Each Category
4.1 Typography Analysis
Evaluate the primary font used for headings, including font family and
weight variations. Identify the secondary font used for body text and its
typical weight. Assess font pairing for contrast, harmony, and readability
between the chosen fonts. Determine the type scale ratio between heading
sizes—common ratios are 1.25 (major second), 1.333 (perfect fourth), or 1.5
(perfect fifth). Evaluate line heights for readability, which should
typically be 1.4-1.6 for body text. Note letter spacing patterns, which are
often tight for headlines and normal for body copy.
4.2 Color Palette Analysis
Categorize colors by role. The primary color is the main brand color used
for CTA buttons and key accents. The secondary color supports primary
elements. Background colors include page background and section alternates
for visual rhythm. Text colors span headlines, body text, and muted text
variations. Accent colors appear on special elements, badges, alerts, and
hover states. Assess color contrast for WCAG compliance, particularly
between text and backgrounds.
4.3 Spacing System Analysis
Identify the base unit serving as the common spacing multiplier (typically
4px or 8px systems). Document section spacing that defines vertical rhythm
between major blocks. Note component spacing for internal padding patterns.
Analyze the grid system including column count, widths, and gutters.
Evaluate whitespace usage around key elements to understand visual breathing
room and focus areas.
4.4 Visual Elements Analysis
Document the hero image or video and the above-fold visual approach.
Characterize the photography style as real photos, stock imagery, or custom
photography. Analyze illustrations for style, complexity, and brand
alignment. Note icon style (outline, solid, duotone) and consistency across
the page. Catalog animations including scroll effects, micro-interactions,
loading states, and hover animations. Assess visual hierarchy to understand
how elements guide the viewer's eye through the content.
4.5 Visual Style and Surface Treatments
Borders
Analyze border usage patterns across the page. Document border width
consistency, typically 1px for subtle definition or 2-3px for emphasis. Note
border style preferences such as solid, dashed, or gradient borders.
Identify border color choices and whether they use brand colors, neutral
grays, or transparent borders with shadows instead. Assess border radius
values to determine the shape language—0px creates sharp, modern edges; 4-8px
suggests subtle softening; 12-24px indicates friendly, approachable design; and
full radius (50%/9999px) creates pill shapes or circles.
Shadows and Depth
Document shadow intensity ranging from subtle (0 1px 2px) for minimal depth
to dramatic (0 25px 50px) for floating elements. Note shadow color—pure
black shadows feel harsh while tinted or brand-colored shadows appear more
refined. Identify shadow blur and spread values to understand the depth
system. Assess layering strategy to see how shadows create visual hierarchy
between elements. Note any inner shadows used for inset effects on inputs or
pressed states.
Surface Treatments
Catalog background treatments including solid colors, gradients (linear,
radial, conic), patterns, noise/grain textures, glassmorphism (backdrop-filter
blur), and mesh gradients. Note opacity usage for overlays, cards, and
layered elements. Identify backdrop filters such as blur, saturation
adjustments, or color overlays. Document any texture or noise applied to
backgrounds for visual interest.
4.6 Block and Card Composition
Card Anatomy
Analyze how cards and content blocks are structured. Document the card shell
including background, border, shadow, and radius values. Note internal
structure such as image placement (top, side, background), content hierarchy,
and action placement. Identify padding patterns for consistent internal
spacing. Assess aspect ratios used for card images or the overall card
shape.
Block Patterns
Identify common layout patterns used throughout the page. Note feature
blocks showing icon/image, heading, description arrangement. Document
testimonial blocks with quote, avatar, name, and title structure. Analyze
pricing cards for tier differentiation through visual treatment. Assess
CTA blocks for background treatment, padding, and button prominence.
Composition Techniques
Evaluate alignment consistency within and across blocks. Note visual
weight distribution and how elements balance within containers. Identify
grouping strategies using proximity, borders, or background colors. Document
hierarchy within blocks showing how size, weight, and color establish
importance.
4.7 Layout Patterns and Page Structure
Section Composition
Analyze how major page sections are structured. Document section backgrounds
and how they alternate to create rhythm. Note content width constraints and
maximum widths used. Identify section padding patterns for vertical rhythm.
Assess grid usage including column counts and responsive behavior.
Visual Flow
Evaluate reading patterns the design encourages (F-pattern, Z-pattern, or
single-column flow). Note focal points and how the eye is directed through
the page. Identify visual breaks using whitespace, dividers, or background
changes. Document scroll triggers and how content reveals as users navigate.
Responsive Considerations
Note breakpoint indicators visible in the design. Assess mobile-first vs
desktop-first design philosophy. Identify elements likely to stack or
reflow on smaller screens.
4.8 Overall Visual Style Description
Characterize the page's overall aesthetic using these dimensions:
Design Era/Movement: Identify the dominant style influence such as flat
design, material design, neumorphism, glassmorphism, brutalism, minimalism,
maximalism, retro/vintage, or corporate modern.
Mood and Tone: Describe the emotional quality conveyed—professional and
trustworthy, playful and energetic, luxurious and premium, friendly and
approachable, bold and innovative, calm and serene, or urgent and
action-oriented.
Shape Language: Characterize the geometric vocabulary—predominantly rounded
(friendly, soft), sharp and angular (modern, edgy), organic and fluid (natural,
artistic), or mixed geometric (dynamic, varied).
Density and Breathing Room: Assess content density as spacious and airy,
balanced and comfortable, or dense and information-rich.
Color Temperature: Determine if the palette feels warm, cool, neutral, or
mixed.
Visual Complexity: Rate from minimal (few elements, lots of whitespace) to
complex (many layers, textures, and details).
4.9 Copy Analysis
Evaluate the headline formula for structure, length, and emotional appeal.
Assess the value proposition for clarity, uniqueness, and positioning.
Review subheadlines for supporting messages and feature introductions.
Analyze CTA copy for action words, urgency, and clarity. Document social
proof elements including testimonials, logos, statistics, and trust badges.
Note microcopy in form labels, button text, tooltips, and error states.
Step 5: Conversion Analysis
Conversion Elements Assessment
Evaluate whether the page demonstrates these high-converting characteristics:
clear value proposition above the fold, single focused CTA with visual
prominence, strategically placed social proof, emphasis on benefits over
features, urgency or scarcity indicators when appropriate, trust signals such as
security badges and guarantees, minimal navigation distractions,
mobile-optimized design, fast perceived loading performance, and clear visual
hierarchy that guides users toward conversion.
Psychological Triggers
Authority includes expert endorsements, credentials, certifications, and
media mentions. Social proof encompasses user counts, testimonials, client
logos, case studies, and reviews. Scarcity involves limited availability
messaging and exclusive access. Urgency covers time-sensitive offers and
countdown timers. Reciprocity delivers free value before the ask through
guides, tools, or trials. Commitment uses progressive engagement steps and
micro-conversions.
Step 6: Generate Report
Create the final report.md file following the exact structure below. Do
not add, remove, or reorder sections. Fill in all placeholders with actual
values.
Report Requirements
MANDATORY: Every report must contain exactly these 14 sections in this
order:
- YAML Frontmatter
- Title and Summary
- At a Glance
- Page Screenshots
- Visual Style
- Typography
- Color Palette
- Borders and Surfaces
- Layout and Spacing
- Visual Elements
- Copy Analysis
- Conversion Score
- Key Takeaways
- Design System Reference
Strict Report Template
Copy this template exactly and fill in all [PLACEHOLDER] values:
---
title: Landing Page Analysis
url: [FULL_URL]
analyzed: [YYYY-MM-DD]
overall_score: [X]/10
design_style: [STYLE_NAME]
primary_color: [#HEXCODE]
primary_font: [FONT_NAME]
border_radius: [X]px
target_audience: [AUDIENCE_TYPE]
key_strength: [ONE_SENTENCE]
key_improvement: [ONE_SENTENCE]
---
# Landing Page Analysis: [PAGE_TITLE]
> **Summary:** [ONE_SENTENCE_OVERVIEW]
---
## 1. At a Glance
| Attribute | Value |
|-----------|-------|
| URL | [FULL_URL] |
| Design Style | [STYLE_NAME] |
| Mood | [MOOD_DESCRIPTION] |
| Primary Color | [COLOR_NAME] `[#HEXCODE]` |
| Primary Font | [FONT_NAME] |
| Secondary Font | [FONT_NAME] |
| Border Radius | [X]px |
| Overall Score | **[X]/10** |
---
## 2. Page Screenshots
### 2.1 Hero

[2-3_SENTENCES_DESCRIBING_HERO_VISUAL_DESIGN]
### 2.2 Section 2

[2-3_SENTENCES_DESCRIBING_THIS_SECTION]
### 2.3 Section 3

[2-3_SENTENCES_DESCRIBING_THIS_SECTION]
### 2.4 Section 4

[2-3_SENTENCES_DESCRIBING_THIS_SECTION]
### 2.5 Footer

[2-3_SENTENCES_DESCRIBING_FOOTER]
---
## 3. Visual Style
| Dimension | Value |
|-----------|-------|
| Design Movement | [MOVEMENT_NAME] |
| Mood/Tone | [MOOD_DESCRIPTION] |
| Shape Language | [SHAPE_DESCRIPTION] |
| Visual Density | [DENSITY_LEVEL] |
| Color Temperature | [WARM/COOL/NEUTRAL] |
| Visual Complexity | [MINIMAL/MODERATE/COMPLEX] |
### Style Description
[PARAGRAPH_1: Overall visual impression and first reaction to the design]
[PARAGRAPH_2: How design choices support the brand/product positioning]
---
## 4. Typography
### 4.1 Font Stack
| Role | Font Name | Weights | Usage |
|------|-----------|---------|-------|
| Primary | [FONT] | [WEIGHTS] | Headlines, CTAs |
| Secondary | [FONT] | [WEIGHTS] | Body text, UI |
### 4.2 Type Scale
| Element | Size | Weight | Line Height |
|---------|------|--------|-------------|
| H1 | [X]px | [X] | [X.X] |
| H2 | [X]px | [X] | [X.X] |
| H3 | [X]px | [X] | [X.X] |
| Body | [X]px | [X] | [X.X] |
| Small | [X]px | [X] | [X.X] |
### 4.3 Font Pairing Assessment
[2-3_SENTENCES_ON_HOW_FONTS_WORK_TOGETHER]
---
## 5. Color Palette
| Role | Hex | RGB | Usage |
|------|-----|-----|-------|
| Primary | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Secondary | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Background | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Surface | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Text | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Muted | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Border | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
| Accent | [#XXXXXX] | rgb([R],[G],[B]) | [USAGE] |
### Color Strategy
[2-3_SENTENCES_ON_COLOR_HARMONY_AND_EMOTIONAL_IMPACT]
---
## 6. Borders and Surfaces
### 6.1 Border System
| Element | Width | Radius | Color |
|---------|-------|--------|-------|
| Cards | [X]px | [X]px | [#XXXXXX] |
| Buttons | [X]px | [X]px | [#XXXXXX] |
| Inputs | [X]px | [X]px | [#XXXXXX] |
### 6.2 Shadow System
| Level | Value | Usage |
|-------|-------|-------|
| Subtle | [CSS_VALUE] | [USAGE] |
| Medium | [CSS_VALUE] | [USAGE] |
| Elevated | [CSS_VALUE] | [USAGE] |
### 6.3 Surface Treatments
[2-3_SENTENCES_ON_BACKGROUNDS_GRADIENTS_TEXTURES_EFFECTS]
---
## 7. Layout and Spacing
### 7.1 Grid System
| Property | Value |
|----------|-------|
| Container Width | [X]px |
| Columns | [X] |
| Gutter | [X]px |
### 7.2 Spacing Scale
| Token | Value | Usage |
|-------|-------|-------|
| Base Unit | [X]px | Foundation |
| Section Gap | [X]px | Between sections |
| Component Gap | [X]px | Between components |
| Element Gap | [X]px | Within components |
### 7.3 Page Sections
| # | Section | Background | Height |
|---|---------|------------|--------|
| 1 | Hero | [TREATMENT] | [~Xpx] |
| 2 | [NAME] | [TREATMENT] | [~Xpx] |
| 3 | [NAME] | [TREATMENT] | [~Xpx] |
| 4 | [NAME] | [TREATMENT] | [~Xpx] |
| 5 | Footer | [TREATMENT] | [~Xpx] |
---
## 8. Visual Elements
### 8.1 Imagery
| Aspect | Value |
|--------|-------|
| Type | [PHOTOGRAPHY/ILLUSTRATION/3D/MIXED] |
| Style | [STYLE_DESCRIPTION] |
| Treatment | [TREATMENT_DESCRIPTION] |
### 8.2 Icons
| Aspect | Value |
|--------|-------|
| Style | [OUTLINE/SOLID/DUOTONE/CUSTOM] |
| Size | [X]px |
| Color | [MONO/BRAND/MULTI] |
### 8.3 Animations
| Element | Animation | Duration |
|---------|-----------|----------|
| [ELEMENT] | [TYPE] | [Xs] |
| [ELEMENT] | [TYPE] | [Xs] |
| [ELEMENT] | [TYPE] | [Xs] |
---
## 9. Copy Analysis
### 9.1 Headlines
| Location | Text | Effectiveness |
|----------|------|---------------|
| Hero H1 | "[TEXT]" | [ASSESSMENT] |
| Section 2 | "[TEXT]" | [ASSESSMENT] |
| Section 3 | "[TEXT]" | [ASSESSMENT] |
### 9.2 CTAs
| Text | Location | Effectiveness |
|------|----------|---------------|
| "[TEXT]" | [LOCATION] | [ASSESSMENT] |
| "[TEXT]" | [LOCATION] | [ASSESSMENT] |
### 9.3 Value Proposition
[2-3_SENTENCES_ON_CLARITY_AND_POSITIONING]
### 9.4 Social Proof
| Type | Quantity | Placement |
|------|----------|-----------|
| [TYPE] | [X] | [LOCATION] |
| [TYPE] | [X] | [LOCATION] |
---
## 10. Conversion Score
**Overall: [X]/10**
| Category | Score | Note |
|----------|-------|------|
| Clarity | [X]/10 | [ONE_SENTENCE] |
| Visual Hierarchy | [X]/10 | [ONE_SENTENCE] |
| Trust Signals | [X]/10 | [ONE_SENTENCE] |
| CTA Effectiveness | [X]/10 | [ONE_SENTENCE] |
| Visual Cohesion | [X]/10 | [ONE_SENTENCE] |
| Mobile Readiness | [X]/10 | [ONE_SENTENCE] |
---
## 11. Key Takeaways
### ✅ Strengths
1. **[STRENGTH_1_TITLE]**: [EXPLANATION]
2. **[STRENGTH_2_TITLE]**: [EXPLANATION]
3. **[STRENGTH_3_TITLE]**: [EXPLANATION]
### 🔧 Improvements
1. **[IMPROVEMENT_1_TITLE]**: [EXPLANATION]
2. **[IMPROVEMENT_2_TITLE]**: [EXPLANATION]
3. **[IMPROVEMENT_3_TITLE]**: [EXPLANATION]
### 💡 Replicable Techniques
1. **[TECHNIQUE_1_TITLE]**: [EXPLANATION]
2. **[TECHNIQUE_2_TITLE]**: [EXPLANATION]
3. **[TECHNIQUE_3_TITLE]**: [EXPLANATION]
---
## 12. Design System Reference
```
COLORS
Primary: [#XXXXXX]
Secondary: [#XXXXXX]
Background: [#XXXXXX]
Surface: [#XXXXXX]
Text: [#XXXXXX]
Muted: [#XXXXXX]
Border: [#XXXXXX]
Accent: [#XXXXXX]
TYPOGRAPHY
Primary: [FONT_NAME], [FALLBACK]
Secondary: [FONT_NAME], [FALLBACK]
Base Size: [X]px
Scale Ratio: [X.XX]
BORDERS
Radius: [X]px (cards), [X]px (buttons), [X]px (inputs)
Shadow: [CSS_VALUE]
SPACING
Base Unit: [X]px
Section: [X]px
Component: [X]px
Element: [X]px
LAYOUT
Container: [X]px
Columns: [X]
Gutter: [X]px
```text
---
*Analysis generated on [YYYY-MM-DD]*
Report Validation Checklist
Before finalizing report.md, verify:
Analysis Tips
Screenshot Best Practices
Capture screenshots at consistent viewport width (1440px recommended for
desktop). Ensure each screenshot shows complete sections without cutting off
content mid-element. For very long sections, capture multiple overlapping
screenshots. Include hover states for buttons and interactive elements when they
reveal important design details.
Visual Description Guidelines
When describing screenshots, focus on what makes the design distinctive rather
than obvious observations. Use comparative language to anchor
descriptions—reference well-known design systems (Material Design, Apple HIG),
popular frameworks (Tailwind defaults, Bootstrap), or recognizable brand
aesthetics. Describe the emotional impression the design creates, not just the
technical specifications.
Extraction and Analysis
Compare extracted values against industry standards for context. Look for
intentional repetition in spacing values, border radii, and color
usage—consistency indicates a systematic approach. Note deviations from
patterns, as these are often intentional for emphasis. Consider the target
audience when evaluating design choices.
Block Composition Analysis
Pay attention to the ratio of elements within cards—large image with small text
suggests visual-first design, while text-heavy cards with small icons indicate
information-first approach. Note whether blocks use consistent templates or vary
intentionally to create hierarchy.
Border and Surface Analysis
Look for the absence of visible borders as much as the presence—many modern
designs rely on shadows, background color differences, or whitespace alone to
define boundaries. Glassmorphism and neumorphism effects are particularly
important to identify as they significantly characterize the visual style.
Report Generation Rules
CRITICAL: Follow the exact report template structure. Do not deviate from
the section order or table formats.
- Save all screenshots to
screenshots/ folder BEFORE writing the report
- Use exact section numbers (1-12) as shown in template
- Fill ALL table cells—use "N/A", "None", or "0" if not applicable
- Replace ALL
[PLACEHOLDER] text with actual values
- Keep exactly 3 items in Strengths, Improvements, and Techniques lists
- Use integers 1-10 for all scores
- Include
# prefix for all hex color values
- Match screenshot filenames exactly in markdown references
- Run the validation checklist before finalizing