20-brief-client-intake

name	20-brief-client-intake
description	Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief.
argument-hint	<industry + scope + budget>
metadata	{"version":"1.0.1","category":"operations"}
triggers	["brief khach hang","brief khach dien","form khach hang","client intake","client brief","intake form","form thu thap thong tin khach","brief input","questionnaire khach hang"]
output	File .md chua brief 11 phan (A-K) toi uu hoa theo nganh. Khach hang dien xong gui lai cho agency lam input cho cac skill chien luoc (00, 02, 08, 09, 10).
related	["00-ke-hoach-mkt","02-brief-chien-dich","08-nghien-cuu-doi-thu","09-insight-khach-hang","10-tinh-kpi-nguoc"]

Brief Client Intake — Form khach hang dien cho agency

Vai tro skill: Nay la "INPUT GATE" cua moi project marketing. Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la form khach hang dien CHO agency de cung cap thong tin dau vao.

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Khi dùng opa-prd (OPA KIT) thay thế

Skill này (20-brief-client-intake) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. KHÔNG dùng cho:

Tình huống	Use
Full product PRD (tech SaaS, feature spec)	opa-prd --mode=product (OPA KIT) — 12 sections, Deep Modules, GTM
Course / lesson module PRD	opa-prd --mode=lesson — Bloom-anchored learning PRD
Single creative brief TVC	opa-prd --mode=creative — 1-page
Marketing campaign intake (multi-creative)	02-brief-chien-dich (this repo)

opa-prd là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: https://github.com/minhnv0807/opa-kit.

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Khi nao dung skill nay?

Tinh huong	Dung skill 20?
Khach hang moi lien he, can thu thap thong tin truoc khi quote	YES
Bat dau project mar moi, can du lieu input chi tiet	YES
Re-brief khi khach mo rong scope hoac thay doi muc tieu	YES
Onboarding khach retainer dai han	YES
Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt	NO

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Thu thap thong tin truoc khi tao brief

Hoi user (agency/marketing lead) toi da 4 cau:

1. Khach hang nganh gi? (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...)
2. Quy mo khach hang? (Local 1 chi nhanh / Chuoi / SME / Enterprise)