Dung khi can ra soat CAU HINH tai khoan quang cao mot cach he thong — 6 khau tu account, campaign, adset, creative, landing den tracking, cham Health Score 0-100 va liet ke Quick Wins. Kich hoat khi user nhac 'audit tai khoan ads', 'kiem tra tai khoan quang cao', 'health score ads', 'tai khoan chay kem qua', 'setup ads co dung khong', 'review tai khoan Meta'. Ho tro Meta, TikTok, Google, Zalo Ads. Khong dung cho — chan doan nhanh tai sao so xau thi dung skill 03-danh-gia-hieu-suat; lap ngan sach ky moi thi dung skill 54-media-plan.
Instrucciones de origen · Vista previa de solo lectura
name
21-audit-ads-performance
description
Dung khi can ra soat CAU HINH tai khoan quang cao mot cach he thong — 6 khau tu account, campaign, adset, creative, landing den tracking, cham Health Score 0-100 va liet ke Quick Wins. Kich hoat khi user nhac 'audit tai khoan ads', 'kiem tra tai khoan quang cao', 'health score ads', 'tai khoan chay kem qua', 'setup ads co dung khong', 'review tai khoan Meta'. Ho tro Meta, TikTok, Google, Zalo Ads. Khong dung cho — chan doan nhanh tai sao so xau thi dung skill 03-danh-gia-hieu-suat; lap ngan sach ky moi thi dung skill 54-media-plan.
argument-hint
<platform + account + period>
metadata
{"version":"1.3.2","category":"performance"}
triggers
["audit tai khoan ads","kiem tra tai khoan quang cao","health score ads","cho diem quang cao","audit Meta Ads","audit TikTok Ads","audit Google Ads","audit Zalo Ads","tai khoan chay kem qua","review tai khoan ads","account audit","CPL cao","ROAS thap","ads khong ra so","chan doan ads"]
output
File .md gom Health Score 0-100, danh sach Quick Wins, vi pham Quality Gates, chuyen sau theo nen tang, va action plan 7 ngay.
Audit Ads Performance — Health Score & Action Plan
Skill nay khac 03-danh-gia-hieu-suat o cho:
03 = Danh gia hieu qua hien tai (CPMess, ROAS, funnel) — chan doan trieu chung
21 = Audit cau hinh tai khoan (setup, cau truc, tracking, creative) — cho diem 0-100 va tim loi he thong
Thu thap thong tin
Hoi toi da 4 cau truoc khi bat dau:
Nen tang can audit? Meta Ads / TikTok Ads / Google Ads / Zalo Ads / Tat ca?
Nganh kinh doanh va muc tieu chinh? (Spa, F&B, BDS, E-com... + Muc tieu: CPMess, ROAS, Lead, Don hang)
Ngan sach quang cao/thang? (Giup tinh ngan sach min/ad set + danh gia muc do uu tien)
Co the cung cap data? (Paste data tu Ads Manager: Spend, CPM, CTR, CPMess, ROAS, so conversion)
Auto-pull data qua MCP (neu co ket noi)
Reference:skills/vi/references/mcp-ads-integration.md — huong dan setup day du.
Endpoint Meta Official:https://mcp.facebook.com/ads — 29 tools, setup 5 phut qua claude.ai/settings/integrations
Neu user da ket noi MCP server, co the pull data tu dong thay vi yeu cau paste:
Nen tang
MCP khuyen dung
Tool su dung
Meta Ads
Meta Official MCP (mcp.facebook.com/ads)
29 tools — xem chi tiet ben duoi
Meta Ads (alt)
Pipeboard (mcp.pipeboard.co/meta-ads-mcp)
29 tools — targeting research manh hon
Google Ads
Google Official MCP
search voi GAQL query
TikTok Ads
AdsMCP/tiktok-ads-mcp-server
Performance report tools
Cross-platform
Adspirer ads-mcp
Unified analytics 222 metrics
Meta Official MCP — Tools dung cho Audit (uu tien):
AUDIT INSIGHTS (dung nhieu nhat):
ads_insights_anomaly_signal ← KPI bat thuong so voi baseline
ads_insights_auction_ranking_benchmarks ← CTR, CPM, quality vs dau gia
ads_insights_industry_benchmark ← So sanh voi trung binh nganh
ads_insights_performance_trend ← Xu huong metric theo thoi gian
ads_get_opportunity_score ← Diem co hoi toi uu tu Meta
TRACKING QUALITY:
ads_get_dataset_quality ← Chat luong matching (pixel + CAPI)
ads_get_dataset_stats ← Event count, deduplication
ads_get_errors ← Loi dataset gan day
CATALOG (E-commerce):
ads_catalog_get_diagnostics ← Errors va warnings catalog
ads_catalog_get_product_feed_details ← Trang thai feed
ACCOUNT:
ads_get_ad_entities ← List campaigns/ad sets/ads
Quy trinh audit voi Meta Official MCP:
Buoc 1: ads_get_ad_accounts → chon account
Buoc 2: ads_get_ad_entities → lay tat ca campaigns
Buoc 3: ads_insights_performance_trend → xu huong 30 ngay
Buoc 4: ads_insights_anomaly_signal → tim KPI bat thuong
Buoc 5: ads_insights_auction_ranking_benchmarks → so voi dau gia
Buoc 6: ads_insights_industry_benchmark → so voi nganh
Buoc 7: ads_get_dataset_quality → kiem tra tracking
Buoc 8: ads_get_opportunity_score → co hoi toi uu
→ Tong hop vao Health Score + Action Plan
GAQL query mau cho Google Ads audit:
SELECT campaign.name, campaign.status, campaign.bidding_strategy_type,
metrics.impressions, metrics.clicks, metrics.cost_micros,
metrics.conversions, metrics.cost_per_conversion,
metrics.search_impression_share
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status !='REMOVED'ORDERBY metrics.cost_micros DESC
Meta Insights fields mau (dung khi KHONG co Official MCP):
So GA4 doi chieu duoc voi Ads Manager (lech < 20% la chap nhan)
Setup lai tu dau → 53-tracking-setup.
Luat sua sau audit
Sua tu tren xuong theo khau — tracking va account truoc, creative sau.
Moi lan chi doi 1 bien. Doi 3 thu cung luc thi khong biet thu nao co tac dung.
Sau khi sua, cho 3-5 ngay moi danh gia. Doc so sau 1 ngay la doc nhieu.
Giu/tat/scale theo thang CPA duy nhat trong skills/vi/references/quality-gates-vn.md Gate 1 — dung tu dat nguong rieng o day. Tom tat: chua du data khi spend < 3x CPA muc tieu · winner ≤ 1.0x · theo doi 1.0-1.5x · thay creative khi > 1.5x keo dai 7 ngay · tat khi > 3.0x. Ghi ly do vao log truoc khi tat.
Sua xong va so on dinh >= 5 ngay → chuyen sang 55-scaling-ads. Chua on dinh thi khong scale.
5 nhom check M01-M34 (Pixel & Tracking, Creative Diversity, Cau truc tai khoan, Audience, Settings) — moi check co muc do nghiem trong + cach kiem tra, kem trong so tung nhom, o ghi sub-score va cong thuc Meta Health Score: doc references/checklist-audit-theo-nen-tang.md muc "Audit META ADS (50 Checks)".
Audit TIKTOK ADS (30 Checks)
5 nhom check T01-T25 (Creative Quality, Technical Setup, Bidding & Learning, Cau truc, Settings) kem trong so tung nhom va muc do nghiem trong: doc references/checklist-audit-theo-nen-tang.md muc "Audit TIKTOK ADS (30 Checks)".
Audit GOOGLE ADS (35 Checks)
5 nhom check G01-G25 (Conversion Tracking, Cau truc & Quality Score, Keywords, Ads & Assets, Settings) kem trong so tung nhom va muc do nghiem trong: doc references/checklist-audit-theo-nen-tang.md muc "Audit GOOGLE ADS (35 Checks)".
Audit ZALO ADS (20 Checks)
Check Z01-Z10 (OA verify, rating, tracking URL, ca nhan hoa broadcast, ti le hinh, CTA, phan khuc database, frequency, unsub rate, read rate) kem trong so 3 danh muc: doc references/checklist-audit-theo-nen-tang.md muc "Audit ZALO ADS (20 Checks)".
Aggregate Score — Tong diem tai khoan
Tong Score = Σ(Platform_Score × Platform_Budget_Share)
Vi du:
Meta (75 diem) × 60% ngan sach = 45.0
TikTok (82 diem) × 30% ngan sach = 24.6
Google (68 diem) × 10% ngan sach = 6.8
─────────────────────────────────────
Tong Score = 76.4 → Grade B
Quality Gates — Kiem tra truoc moi su
Truoc khi di vao chi tiet audit, kiem tra 10 Quality Gates trong skills/vi/references/quality-gates-vn.md:
Gate
Vi pham?
Muc do
Gate 1 — 3x Kill Rule
□ Co □ Khong
Critical
Gate 2 — Budget Sufficiency
□ Co □ Khong
Critical
Gate 3 — Learning Phase
□ Co □ Khong
High
Gate 4 — Pixel Integrity
□ Co □ Khong
Critical
Gate 5 — Andromeda Diversity
□ Co □ Khong
High
Gate 6 — Compliance
□ Co □ Khong
Critical
Gate 7 — TikTok Sound
□ Co □ Khong
High
Gate 8 — Scale Speed
□ Co □ Khong
High
Gate 9 — Min Data
□ Co □ Khong
Medium
Gate 10 — LTV:CAC
□ Co □ Khong
High
Neu vi pham Gate 1, 2, 4, 6 → Fix ngay truoc khi lam bat cu dieu gi khac.
Quick Wins — Cai thien nhanh (< 15 phut)
Xac dinh va liet ke cac hanh dong:
Muc do: Critical hoac High
Thoi gian thuc hien: < 15 phut
Sap xep theo: (Muc do × Uoc tinh impact) giam dan
STT
Hanh dong
Nen tang
Muc do
Thoi gian
Ket qua ky vong
1
Critical
< 5p
2
Critical
< 10p
3
High
< 15p
...
Cau truc ket qua output
# Audit Ads Performance: [Ten Brand / San pham]
Ngay audit: [YYYY-MM-DD]
Nguoi audit: [Agency]
## Tong quan
| Nen tang | Diem | Grade | Trang thai |
|---------|------|-------|-----------|
| Meta Ads | [so]/100 | [A/B/C/D/F] | [mo ta ngan] |
| TikTok Ads | [so]/100 | | |
| Google Ads | [so]/100 | | |
| Zalo Ads | [so]/100 | | |
| **TONG DIEM** | **[so]/100** | **[Grade]** | |
## Quality Gates Vi Pham (xu ly TRUOC TIEN)
[Liet ke cac gate bi vi pham voi hanh dong cu the]
## Quick Wins (Thuc hien ngay hom nay)
[Top 5-10 hanh dong < 15 phut, sap xep theo impact]
## Chi tiet theo nen tang### Meta Ads — [Diem]/100 ([Grade])#### Tracking: [x/10]
[Liet ke checks pass/fail + mo ta van de]
#### Creative: [x/10]
[...]
[Tiep tuc cho tung nhom]
### TikTok Ads — [Diem]/100
[...]
## Action Plan 7 Ngay
| Ngay | Hanh dong | Nen tang | Nguoi TH | Ket qua ky vong |
|------|-----------|---------|---------|----------------|
| Hom nay | [Quick wins] | | | |
| Ngay 2-3 | [High priority] | | | |
| Ngay 4-5 | [Medium] | | | |
| Ngay 6-7 | [Setup + test] | | | |
## Ket qua ky vong sau 30 ngay
[Uoc tinh cai thien KPI neu fix du vấn de]
Cross-reference
Khi can
Goi skill
Danh gia KPI va funnel hien tai
03-danh-gia-hieu-suat
Viet lai copy sau khi audit creative
05-copy-quang-cao
Tinh lai ngan sach sau khi fix tracking
10-tinh-kpi-nguoc
Lap ke hoach marketing moi sau audit
00-ke-hoach-mkt
Sua landing page sau khi audit khau Landing
12-brief-landing-page
Setup lai pixel/CAPI/UTM sau khi audit khau Tracking
53-tracking-setup
Da fix xong va so on dinh >= 5 ngay — muon scale
55-scaling-ads
Frequency cao / can nham lai nguoi da tuong tac
56-retargeting-plan
Lap ke hoach ads ky sau tu ket qua audit
57-next-ads-plan
Checklist chat luong
Truoc khi giao audit:
Da kiem tra tat ca 10 Quality Gates — vi pham nao duoc danh dau ro rang
Health Score da tinh cho tung nen tang rieng biet + Aggregate Score
Quick Wins da liet ke — < 15 phut, sap xep theo impact
Chi tiet audit co check_pass / check_fail ro rang (khong chi noi "can cai thien")
Action Plan 7 ngay co nguoi chiu trach nhiem va ket qua ky vong
Khong de xuat Scale khi chua qua Gate 1 + Gate 4
Khong de xuat chinh sua khi ad set dang Learning Phase (Gate 3)
Moi van de Critical duoc uu tien len dau action plan
Da chay Quick Health Check 6 chi so truoc khi di sau
Da audit du 6 khau: Account → Campaign → Adset → Creative → Landing → Tracking
Moi trieu chung duoc quy ve nguyen nhan goc theo dung khau — khong dung lai o "CPL cao"
Da kiem tracking truoc khi ket luan creative hoac tep co van de
Action plan chi doi 1 bien moi lan, co moc danh gia sau 3-5 ngay
