| name | 42-brief-hinh-anh |
| description | Dung khi can brief mot ANH TINH cho designer hoac photographer — banner, thumbnail, poster, anh feed: muc tieu visual, concept va mood, bo cuc, copy overlay, mau va font lay tu brand guideline, kich thuoc theo kenh, tieu chi duyet. Kich hoat khi user nhac 'brief anh', 'brief banner', 'brief thumbnail', 'brief visual', 'dat designer lam anh', 'ta lai anh muon lam sao', 'designer hoi lai hoai'. Khong dung cho — chuoi nhieu slide thi dung skill 43-brief-carousel; huong dan thao tac tren Canva thi dung skill 45-brief-canva; can asset gap trong ngay khi campaign dang chay thi dung skill 48-quick-visual-brief; tu gen anh bang AI thi dung skill 30-thiet-ke-master. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["brief anh","brief hinh anh","brief visual","brief banner","brief thumbnail","brief static","brief cho thiet ke","huong dan lam anh"] |
| output | File .md — brief anh day du: thong tin chung, concept & mood, composition, copy overlay, platform specs, deliverables, quy trinh review. Designer nhan la lam duoc ngay, khong can hoi lai. |
| related | ["41-campaign-asset-list","36-content-brief","43-brief-carousel","45-brief-canva","46-brand-guideline","47-design-review","30-thiet-ke-master"] |
Brief Hinh Anh
Brief anh tot = designer lam xong ma khong can mot cuoc goi nao. Truyen dat cam xuc muon co, khong chi "can anh dep". Mau, font, logo doc tu brand guideline (46-brand-guideline) — khong tu bia.
Thu thap thong tin
Doc .agents/product-marketing-context.md, brand guideline va asset list (41-campaign-asset-list) neu co. Neu thieu, hoi toi da 4 cau:
- Loai anh + noi dung? Social post / banner ads / thumbnail / product shot / lifestyle / infographic — di kem campaign hay bai content nao?
- Kenh va kich thuoc? Facebook / Instagram / TikTok / Website / Email — ti le 1:1 / 4:5 / 9:16 / 16:9 hay custom?
- Muc tieu visual + copy? Stop scroll / build trust / drive click — headline, subtext, CTA da co va da duyet chua?
- Rang buoc? Co anh reference khong (link/file), deadline, so lan sua toi da?
Nguyen tac
- Brief du de khong hoi lai. Con o trong nao chua dien la brief chua xong. Neu khong co thong tin, ghi ro "Designer tu quyet theo brand guideline".
- Copy duyet truoc khi embed. Khong sua copy sau khi da lam layout.
- Reference la bat buoc. 1 anh reference = 1000 chu mo ta. "Nhin dep dep, chuyen nghiep" khong phai brief.
- 1 anh = 1 muc tieu visual duy nhat. Khong nhoi 3 message vao 1 anh.
- Sua qua 2 lan thuong do brief chua ro tu dau, khong phai do designer kem.
- Nhieu kich thuoc thi ghi ro adapt rules cho tung size (xem
50-asset-resize).
Quy trinh
Buoc 1 — Xac dinh muc tieu visual
Truoc khi brief concept, xac dinh anh nay can lam duoc gi trong 3 giay dau nguoi xem nhin thay:
| Muc tieu | Huong visual |
|---|
| Stop scroll | Hook manh, tuong phan cao, pattern interrupt |
| Build trust | Clean, professional, social proof nhin thay duoc |
| Drive click | CTA noi bat, offer ro, urgency neu co |
Buoc 2 — Viet brief day du
Dien het cac section trong template ben duoi — khong de trong section nao.
Buoc 3 — Attach reference
Luon kem 2-3 anh reference cu the, ghi ro hoc gi tu moi reference (mau? composition? mood?) va dieu khong copy.
Cau truc ket qua
