| name | 57-next-ads-plan |
| description | Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance. |
| metadata | {"version":"1.0.1","category":"performance"} |
| license | MIT |
| triggers | ["next ads plan","plan ads thang toi","ke hoach ads ky sau","plan ads tu data","plan campaign moi tu ket qua cu","media plan ky toi","plan ads thang sau"] |
| output | File .md — plan ads ky sau co can cu data: review ky truoc, nhan winner, dung/fix loser, hypothesis moi, budget 3 kich ban, lich theo tuan |
| related | ["07-bao-cao-marketing","21-audit-ads-performance","03-danh-gia-hieu-suat","54-media-plan","52-account-structure","19-ab-test-setup","10-tinh-kpi-nguoc"] |
Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc
Plan khong co data cu = doan mo = dot tien. Thu tu bat bien: Quet data → Nhan winner → Fix/dung loser → Test hypothesis moi. Day la skill cuoi chuoi performance va la skill dau cua chu ky moi.
Thu thap thong tin
Buoc 0 — LUON quet data cu truoc (input bat buoc)
Truoc khi viet bat ky dong plan nao, phai co:
- Performance report ky truoc (tu
07-bao-cao-marketing hoac dashboard tracking) — spend, CPL, ROAS, leads, don theo kenh/campaign/creative.
- Audit neu ky truoc co van de (tu
21-audit-ads-performance / 03-danh-gia-hieu-suat).
- KPI target ky moi — giu hay doi? (neu doi, tinh lai bang
10-tinh-kpi-nguoc)
- Budget ky moi va offer/san pham moi se chay (neu co).
Thieu report → dung lai, yeu cau data hoac chay 07-bao-cao-marketing truoc. Neu chi thieu 1 phan, ghi ro gia dinh trong plan.
Nguyen tac
- Luon quet data truoc. Khong len plan tu cam tinh hay tu "thay co ve on".
- Nhan winner truoc khi test moi. Von uu tien cho thu da chung minh; cai moi chi duoc 30% budget testing.
- Toi da 2-3 hypothesis moi/ky. Test nhieu hon → khong du data ket luan cai nao.
- Moi quyet dinh giu/dung/thay phai co so lieu di kem. "Creative A CPL 15K vs target 12K, frequency 3.1" — khong ghi "chay kem".
- Budget ky sau lap theo 3 kich ban. Xau / Co so / Tot — cam ket theo Co so, chuan bi san hanh dong cho 2 kich ban con lai.
Quy trinh
Buoc 1 — Review ky truoc
| Da work (GIU) | Khong work (DUNG/FIX) | Chua test (THEM VAO) |
|---|
| [winning creative/audience/kenh + so lieu] | [losing ad set + so lieu + ly do] | [hypothesis moi tu quan sat] |
Rut winning patterns:
- Creative type: video / static / carousel — cai nao CPL tot nhat?
- Hook type: pain / curiosity / social proof — hook nao CTR cao nhat?
- Audience: interest / broad / LAL — tep nao re va chat nhat?
- Kenh: kenh nao ROAS cao nhat? Kenh nao dang keo tut trung binh?
- Bai hoc van hanh: gio vang, tan suat refresh creative, loi setup da gap.
Buoc 2 — Dinh huong ky moi
