68-cro-audit-trang

name	68-cro-audit-trang
description	Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup.
metadata	{"version":"1.0.0","category":"performance"}
license	MIT
triggers	["trang khong ra don","landing page khong convert","toi uu chuyen doi","CRO","tang ti le chuyen doi","khach vao nhieu ma khong inbox","sua xong lai kem hon","audit trang ban hang","form khong ai dien","popup"]
output	File .md — phan loai 3 truc, chan doan 7 chieu theo thu tu tac dong, 4 nhom de xuat (Sua ngay / Thay doi lon / Y tuong test / Ban thay the cho copy), phu luc popup va che do hoi quy
related	["12-brief-landing-page","19-ab-test-setup","53-tracking-setup","21-audit-ads-performance","09-insight-khach-hang","35-brand-voice"]

CRO Audit Trang — Chan Doan Be Mat Chuyen Doi Dang Chay

Skill nay khong xay trang moi. No chan doan be mat chuyen doi dang chay nhung khong ra ket qua, theo dung thu tu tac dong, roi giao ban sua co the dan vao duoc ngay.

Thu thap thong tin

Hoi toi da 4 cau:

1. Be mat nao dang kem? Trang web / luong inbox Zalo - Messenger / listing Shopee - TikTok Shop / form dat lich? Gui link hoac anh chup man hinh tren dien thoai (khong phai anh chup man hinh may tinh).
2. Muc tieu chuyen doi la gi va so hien tai vs so muon dat? Bao nhieu nguoi vao, bao nhieu ra ket qua, trong bao lau?
3. Traffic den tu dau? Ads Meta / TikTok / Google, seeding, organic, KOC, email, Zalo OA? Gui kem noi dung quang cao hoac bai dang dang dan vao be mat nay.
4. Da sua gi roi va sua xong ket qua thay doi the nao? Neu tra loi la "sua xong lai kem hon" thi chuyen thang sang che do hoi quy (Buoc 6).

Nguyen tac

1. Thu tu la phuong phap. 7 chieu chan doan chay theo dung thu tu tac dong. Dung sua mau nut khi gia tri de xuat con mo ho — sua tang duoi khi tang tren con sai chi lam mat thoi gian va lam nhieu du lieu test.
2. Be mat chuyen doi o VN thuong khong phai trang web. Chuoi "click → inbox → dat lich" la be mat hang nhat, khong phai truong hop phu. Neu khach hang khong co website, skill nay van chay day du.
3. Khong tin so truoc khi tracking verify. Chay 53-tracking-setup truoc. Neu so dau vao sai, moi ket luan CRO deu sai theo.
4. Chan doan la gia thuyet, khong phai su that. Moi nhan dinh phai ghi kem: bang chung nao dang co, va can bang chung nao de xac nhan.
5. Giao ban thay the, khong giao loi phe binh. "Headline yeu" khong phai output. Output la 2-3 headline viet san kem ly do.
6. Nguon traffic quyet dinh viec kiem tra do khop thong diep. Mot trang tot voi organic co the te voi paid neu quang cao hua mot dang, trang noi mot neo.
7. Toc do tai tren 4G la chieu danh gia cap cao. Khong phai ghi chu ky thuat cuoi bai. Test tren dien thoai that, mang 4G that — khong test bang wifi van phong.

Quy trinh

Buoc 1 — Phan loai 3 truc

Truc 1 — Loai be mat (quyet dinh cau truc ky vong):

Loai be mat	Ky vong cot loi	Sai lam pho bien
Trang chu	Dinh vi ro cho nguoi la + duong ngan nhat toi hanh dong pho bien nhat