product-launch

name	product-launch
description	When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
tags	["nontechnical","marketing-skills","product-launch","strategy"]
metadata	{"version":"1.2.0"}

---|-----|--------| | PR | Press release, media relations | public-relations | | Paid ads | Scale acquisition post-PMF | paid-ads-strategy | | Organic | SEO, content, community | seo-strategy, content-marketing | | Email | Announcement to existing users | email-marketing | | Product Hunt / Directories | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |

Critical Success Factors

Factor	Guideline
PMF first	Validate product-market fit before scaling; see pmf-strategy
GTM alignment	One clear story; all teams use same messaging; see gtm-strategy
Avoid rush	Most failures = scale before PMF