outreach-drafter

name	outreach-drafter
description	Draft personalized cold outreach and follow-up messages
version	1.0.0

Outreach Drafter

Step 0: Load Config

Read config/company.yaml from the bd-intern plugin directory. Use:

• company.name, company.description — for company context
• products[] — for product references
• brand_voice — for tone and word choices
• contact.email — for signatures
• pipeline.engagement_offer — for CTAs
• paths.research, paths.meeting_notes — for loading context

If config is missing, stop and tell the user to run /bd-intern setup.

Step 1: Gather Context

Collect:

• Company name (required)
• Message type: cold email, cold DM, follow-up, intro request, conference follow-up
• Recipient: name, role (if known)
• Angle: specific hook or value proposition (if any)
• Tone preference: override config voice for this message (optional)

Step 2: Load Intelligence

Before drafting, gather all available context:

• Research: {paths.research}/{company}*.md
• Linear: Deal status, stage, recent updates
• Meeting Notes: {paths.meeting_notes} — search for company mentions

If no research exists, tell the user and offer to run prospect research first.

Step 3: Draft

Use the writer agent (agents/writer.md) with:

• Message type and template from references/templates.md
• All loaded context
• Config voice settings

Template Selection

Type	Template	Max Length
Cold email (technical)	Cold Email — Technical Decision Maker	150 words
Cold email (executive)	Cold Email — Executive/Business	150 words
Cold DM	Cold DM	80 words
Follow-up	Follow-Up	100 words
Conference follow-up	Conference Follow-Up	120 words
Intro request	Intro Request	100 words

Personalization Requirements

• Specific opening that proves research (reference their product, recent news, or shared context)
• Clear connection between their situation and your product
• Concrete detail (not vague value props)
• Single, specific CTA
• No buzzwords from brand_voice.avoid_words

Step 4: Present

Show:

• Subject line (for emails)
• Message body
• Timing recommendation (best day/time to send)
• Alternative angle (one-liner for a different approach)

Step 5: Iterate & Log

• Accept feedback and revise
• Offer to log as Linear status update on the deal