| name | ads-audit |
| description | Full multi-platform paid advertising audit via parallel subagents across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads, with per-platform health scores and an aggregate 0-100 score. Use when user says audit my ads, account health check, paid media audit, ad spend audit, or PPC audit. |
| user-invokable | false |
| tested_date | "2026-05-17T00:00:00.000Z" |
| tested_with | claude-code v2.x |
Full Multi-Platform Ads Audit
This audit operates under the 10-Principle Thinking Framework (see
ads/references/thinking-framework.md). OBSERVE (External + Internal)
dominates data collection, THINK + CONNECT (Lateral) dominate analysis,
CONNECT (System) + ACCEPT dominate synthesis and prioritization. If the
audit feels mechanical, you are skipping a principle.
Process
- Collect account data: request exports, screenshots, or API access
- Validate: confirm at least one platform's data is available before proceeding
- Detect business type: analyze account signals per ads orchestrator
- Identify active platforms: determine which platforms are in use
- Delegate to subagents (if available, otherwise run inline sequentially):
audit-google: Conversion tracking, wasted spend, structure, keywords, ads, settings (80 checks; G01-G61 + 19 hyphenated v1.5+ IDs incl. AI Max)audit-meta: Pixel/CAPI health, creative fatigue, structure, audience (50 checks; M01-M40 + 10 hyphenated v1.5+ IDs incl. Andromeda)audit-creative: LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesisaudit-tracking: LinkedIn, TikTok, Microsoft tracking + cross-platform tracking healthaudit-budget: LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocationaudit-compliance: All-platform compliance, settings, performance benchmarks
- Validate: verify each subagent returned valid scores with required fields before aggregating
- Score: calculate per-platform and aggregate Ads Health Score (0-100)
- Report: generate prioritized action plan with Quick Wins
Data Collection
Ask the user for available data. Accept any combination:
- Google Ads: account export, Change History, Search Terms Report
- Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
- LinkedIn Ads: Campaign Manager export, Insight Tag status
- TikTok Ads: Ads Manager export, Pixel/Events API status
- Microsoft Ads: account export, UET tag status, import validation results
If no exports available, audit from screenshots or manual data entry.
Scoring
Read ads/references/scoring-system.md for full algorithm.
Per-Platform Weights
| Platform | Category Weights |
|---|
| Google | Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% |
| Meta | Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |
| LinkedIn | Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% |
| TikTok | Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |
| Microsoft | Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |
Aggregate Score
Aggregate = Sum(Platform_Score x Platform_Budget_Share)
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
Output Files
ADS-AUDIT-REPORT.md: Comprehensive multi-platform findingsADS-ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)ADS-QUICK-WINS.md: Items fixable in <15 minutes with high impact
Report Structure
Executive Summary
- Aggregate Ads Health Score (0-100) with grade
- Per-platform scores
- Business type detected
- Active platforms identified
- Top 5 critical issues across all platforms
- Top 5 quick wins across all platforms
Per-Platform Sections
Each platform section includes:
- Platform Health Score with grade
- Category breakdown with pass/warning/fail per check
- Platform-specific Quick Wins
- Detailed findings with remediation steps
Cross-Platform Analysis
- Budget allocation assessment (actual vs recommended)
- Tracking consistency (are all platforms tracking the same events?)
- Creative consistency (is messaging aligned across platforms?)
- Attribution overlap (are platforms double-counting conversions?)
Strategic Recommendations
- Platform prioritization based on business type
- Budget reallocation recommendations
- Scaling opportunities (platforms/campaigns ready to scale)
- Kill list (campaigns/ad groups to pause immediately)
Priority Definitions
- Critical: Revenue/data loss risk (fix immediately)
- High: Significant performance drag (fix within 7 days)
- Medium: Optimization opportunity (fix within 30 days)
- Low: Best practice, minor impact (backlog)
Quick Wins Criteria
IF severity == "Critical" OR severity == "High"
AND estimated_fix_time < 15 minutes
THEN flag as Quick Win
SORT BY (severity_multiplier x estimated_impact) DESC
