meta-ads-cli

---

name: meta-ads-cli description: Use when a sandbox task needs to operate Meta Ads through the meta CLI: account/page preflight, campaign/ad set/ad/creative creation or updates, optional read-only status checks, insights reads, catalog/dataset/pixel checks, env mapping, command safety, redaction, and paused-by-default ad operations.

Meta Ads CLI

Use the meta command already installed in the Drip sandbox base image. Do not install or upgrade the CLI during a run unless the command is missing and the caller explicitly asks you to repair the runtime.

Drip's current verified sandbox path installs the Python meta-ads package as a Python 3.12 uv tool. Meta's public Ads CLI docs may describe a newer package or OAuth flow; before changing this repo's install/auth model, verify the official docs and update the base snapshot setup, docs, and smoke checks together.

Runtime

The runner maps Drip's private Meta env vars into the official CLI env names:

• ACCESS_TOKEN
• AD_ACCOUNT_ID
• BUSINESS_ID
• PAGE_ID

Required private inputs:

• META_ADS_ACCESS_TOKEN or ACCESS_TOKEN
• META_ADS_AD_ACCOUNT_ID or AD_ACCOUNT_ID
• META_ADS_BUSINESS_ID or BUSINESS_ID when business-scoped commands need it
• META_ADS_PAGE_ID or PAGE_ID when page-list discovery is unavailable

Never print token values. Avoid printing raw business, ad account, app, Page, Instagram, campaign, ad set, ad, creative, pixel, catalog, or dataset IDs in final answers.

Preflight

Start with read-only checks:

meta --version
meta auth status
meta ads adaccount list
meta ads page list
meta ads campaign list

If the task only needs reporting, a bounded insights read is acceptable:

meta ads insights get --date-preset last_7d --limit 1

Treat meta auth status and raw list/get output as sensitive logs. Summarize presence and statuses instead of copying account details.

Codex streams command stdout/stderr into Convex events. For commands that may print tokens, IDs, or dashboard URLs, do not run them in a way that prints raw output. Use one of these patterns:

• pipe JSON into a short parser that prints only counts/statuses
• redirect raw stdout/stderr to a private workspace file and print a sanitized summary
• write a small shell script containing raw IDs as variables, run the script by filename, and ensure the script prints only sanitized evidence

Never print raw output from:

• meta auth status
• meta ads adaccount list
• meta ads page list
• meta ads campaign/adset/ad/creative get
• any command that returns an access_token field

Paused Creation Pattern

For campaign creation, prefer paused objects unless the user explicitly approves activation.

Exact Drip Facebook Creation Recipe

For Performance Marketer, run exactly this recipe. Do not add another Meta agent, insights readback, optimization loop, or extra Meta exploration.

Inputs:

• campaignName
• one adSet with dropRef and name
• one ad with dropRef, imageRefs, one or more local imagePaths, creativeName, adName, headline, body, description, destinationUrl, and callToAction
• budgetMinorUnits, default 10000
• targetingCountries, default IN
• required destinationUrl for the generated Builder drop website

Do this:

1. Run independent read-only preflight checks together where practical: meta --version, meta auth status, meta ads adaccount list, and meta ads campaign list. Run meta ads page list only as an informational check when PAGE_ID is missing or when its output can be ignored safely.
2. Select the Facebook Page identity. Prefer PAGE_ID when present. If it is present, use it directly for creative object_story_spec.page_id; do not require meta ads page list to return a Page and do not stop with no accessible Facebook Page just because list discovery is empty. If PAGE_ID is missing, select the first accessible Facebook Page from meta ads page list. If both are unavailable, stop with a sanitized no accessible Facebook Page blocker.
3. Create one campaign with the Graph campaign-create call below. Required: objective=OUTCOME_TRAFFIC, status=PAUSED, daily_budget=<budgetMinorUnits>, and special_ad_categories=[].
4. Create one ad set under that campaign. Required: --optimization-goal link_clicks, --billing-event impressions, --bid-amount 100, --targeting-countries <country>, --status paused.
5. Upload the selected local image file(s) to the ad account with the Graph /adimages endpoint and keep only the returned image hashes in private variables/files.
6. Create one creative with the selected Page ID, Builder destination URL, copy, and uploaded image hash(es). Prefer a carousel creative when multiple image hashes are available; if the account rejects carousel construction, fall back to a single-image creative using the strongest first image and record a sanitized note in the returned JSON. Required CTA: SHOP_NOW when supported, otherwise LEARN_MORE.
7. Create one ad attached to that ad set and creative with status=PAUSED.
8. Immediately update the ad back to PAUSED.
9. Stop. Do not run insights. Do not spawn another agent. Do not poll for review.

Use one private workspace script and run it once. Keep raw outputs in private files or variables only. Do not echo raw commands containing IDs.

Return exactly one compact sanitized JSON object:

{
  "status": "created",
  "campaign": {
    "name": "Campaign name",
    "safeRef": "campaign:<hash>",
    "objective": "outcome_traffic",
    "budgetMinorUnits": 10000,
    "currency": "unknown",
    "configuredStatus": "PAUSED",
    "effectiveStatus": "UNKNOWN"
  },
  "adSets": [
    {
      "dropRef": "drop-of-week",
      "name": "Ad set name",
      "safeRef": "adset:<hash>",
      "targetingCountries": ["IN"],
      "configuredStatus": "PAUSED",
      "effectiveStatus": "UNKNOWN"
    }
  ],
  "ads": [
    {
      "dropRef": "drop-of-week",
      "imageRefs": ["idea_01-image-01", "idea_02-image-01"],
      "imagePath": "/vercel/sandbox/agent-workspace/performance-marketer-assets/idea_01-image-01.jpg",
      "imagePaths": [
        "/vercel/sandbox/agent-workspace/performance-marketer-assets/idea_01-image-01.jpg",
        "/vercel/sandbox/agent-workspace/performance-marketer-assets/idea_02-image-01.jpg"
      ],
      "creativeName": "Creative name",
      "adName": "Ad name",
      "creativeSafeRef": "creative:<hash>",
      "adSafeRef": "ad:<hash>",
      "headline": "Headline",
      "body": "Body copy.",
      "destinationUrl": "https://immutable-builder-url.vercel.app",
      "callToAction": "shop_now",
      "configuredStatus": "PAUSED",
      "effectiveStatus": "UNKNOWN"
    }
  ],
  "counts": {
    "campaigns": 1,
    "adSets": 1,
    "creatives": 1,
    "ads": 1
  },
  "evidence": {
    "allConfiguredPaused": true,
    "activationPerformed": false,
    "insightsReadbackPerformed": false,
    "rawMetaIdsReturned": false,
    "issues": []
  }
}

UNKNOWN effective status is acceptable for the hackathon artifact when the create/update commands succeeded and all configured statuses are paused. Meta review can lag and status reads can hit rate limits after repeated smoke runs.

Campaign Creation Decision

In the current Drip sandbox, create campaigns with the Graph fallback first. Then use the meta CLI for ad sets and Graph calls for image upload, creatives, ads, updates, and optional read-only verification.

Why: Meta requires every new campaign to declare special ad categories. For normal Drip apparel/drop traffic tests, use an empty category list: special_ad_categories=[]. This means no credit, employment, housing, social issues, elections, or politics category applies. The verified sandbox CLI (meta from meta-ads 1.0.1) does not expose a campaign-create flag for this field, so meta ads campaign create can fail even when the account, token, Page, billing, and budget are valid.

Do not try to avoid this field. Do not use --adset-budget-sharing as a workaround for Drip. Do not retry the same failing CLI campaign command after Meta reports special_ad_categories is required.

Only use meta ads campaign create if a future installed CLI help output shows a clear special-category flag and you include an empty special category list.

Graph Campaign Create

Required fields for Drip:

• name: campaign name from the work order
• objective: OUTCOME_TRAFFIC
• status: PAUSED
• daily_budget: approved budget in minor units
• special_ad_categories: []
• access_token: ${ACCESS_TOKEN}

Run the Graph call from a private wrapper script. Redirect raw output to a private workspace file, parse the returned campaign ID, hash it for safe refs, and print only sanitized evidence.

META_API_VERSION="${META_API_VERSION:-v25.0}"
curl -sS -X POST "https://graph.facebook.com/${META_API_VERSION}/${AD_ACCOUNT_ID}/campaigns" \
  -F "name=<campaign name>" \
  -F "objective=OUTCOME_TRAFFIC" \
  -F "status=PAUSED" \
  -F "daily_budget=<minor-units>" \
  -F "special_ad_categories=[]" \
  -F "access_token=${ACCESS_TOKEN}"

Immediately verify the campaign with a Graph GET for only these safe fields: name, objective, status, configured_status, effective_status, daily_budget, and special_ad_categories. Do not print the raw response.

The expected campaign state is:

• status: PAUSED
• configured_status: PAUSED
• effective_status: PAUSED
• special_ad_categories: []

Downstream CLI Create

After the campaign ID exists, use the CLI for the ad set. Use Graph for image upload, creative creation, ad creation, and the final pause update so the creative uses uploaded image hashes instead of relying on CLI local-file handling.

meta ads adset create <campaign-id> \
  --name "<ad set name>" \
  --optimization-goal link_clicks \
  --billing-event impressions \
  --bid-amount <minor-units> \
  --targeting-countries <country-code> \
  --status paused

Graph Image Upload And Creative Create

Upload every selected local ad image through a private wrapper script. Do not print raw responses. Parse only the returned image hashes into private variables/files.

curl -sS -X POST "https://graph.facebook.com/${META_API_VERSION}/${AD_ACCOUNT_ID}/adimages" \
  -F "filename=@<local-image-path>" \
  -F "access_token=${ACCESS_TOKEN}"

Create a single-image creative when one image hash is available:

OBJECT_STORY_SPEC='{
  "page_id": "<page-id>",
  "link_data": {
    "image_hash": "<image-hash>",
    "link": "<destination-url>",
    "message": "<body>",
    "name": "<headline>",
    "description": "<description>",
    "call_to_action": {
      "type": "SHOP_NOW",
      "value": { "link": "<destination-url>" }
    }
  }
}'

curl -sS -X POST "https://graph.facebook.com/${META_API_VERSION}/${AD_ACCOUNT_ID}/adcreatives" \
  -F "name=<creative name>" \
  -F "object_story_spec=${OBJECT_STORY_SPEC}" \
  -F "access_token=${ACCESS_TOKEN}"

For multiple selected product images, first try a carousel creative with child_attachments, one child per selected image hash, all linking to the Builder URL. If Meta rejects the carousel shape, create the single-image creative above with the first selected image and include a sanitized note such as "carouselFallbackUsed": true.

Create the paused ad and pause it again:

CREATIVE_JSON='{"creative_id":"<creative-id>"}'

curl -sS -X POST "https://graph.facebook.com/${META_API_VERSION}/${AD_ACCOUNT_ID}/ads" \
  -F "name=<ad name>" \
  -F "adset_id=<ad-set-id>" \
  -F "creative=${CREATIVE_JSON}" \
  -F "status=PAUSED" \
  -F "access_token=${ACCESS_TOKEN}"

curl -sS -X POST "https://graph.facebook.com/${META_API_VERSION}/<ad-id>" \
  -F "status=PAUSED" \
  -F "access_token=${ACCESS_TOKEN}"

Hash raw campaign, ad set, creative, and ad IDs before returning safe refs.

If any Graph or CLI call fails, return sanitized failure JSON with:

• status
• blocker
• stage
• errorCode
• errorSubcode
• errorType
• errorMessage
• created object counts
• paused/activation/insights/raw-ID evidence flags

Do not print or return the raw failure JSON.

Legacy CLI creative/ad commands are kept here only as a fallback if a future verified CLI release supports this path reliably:

meta ads creative create \
  --name "<creative name>" \
  --image <local-image-path> \
  --page-id <page-id> \
  --body "<ad body>" \
  --link-url "<destination url>" \
  --title "<headline>" \
  --description "<description>" \
  --call-to-action learn_more

meta ads ad create <ad-set-id> \
  --name "<ad name>" \
  --creative-id <creative-id> \
  --status paused

meta ads ad update <ad-id> --status paused

Budget values are minor currency units. Keep budgets at or below the user approved cap and record the currency/budget assumption.

Optional Manual Status Checks

Only run read-only status checks when the caller explicitly asks for them or when a create command reports an ambiguous failure. They are not part of the normal Performance Marketer hackathon flow.

meta ads campaign get <campaign-id>
meta ads adset get <ad-set-id>
meta ads creative get <creative-id>
meta ads ad get <ad-id>

Run checks through a redaction/summarization wrapper. Do not print raw IDs or raw JSON. Do not read insights.

Expected safe state:

• campaign configured status is paused
• ad set configured status is paused
• ad configured status is paused
• ad effective status may be pending review or processing while configured paused

Safety Rules

• Prefer read-only commands until the caller asks for a write.
• Create objects as paused by default.
• Do not activate campaigns, ad sets, or ads without explicit user approval for live delivery.
• Use Facebook-only Page identity unless the caller explicitly asks for another placement and the asset is wired.
• Return concise sanitized evidence: names, configured/effective statuses, budget, currency, and counts.
• Do not return raw dashboard URLs, tokens, account IDs, Page IDs, campaign IDs, ad set IDs, ad IDs, or creative IDs in final answers.
• If a command fails because billing, policy prompts, permissions, wrong account ID, or Page access is missing, fail loudly with the blocker and the next operator action.