| name | 90-day-operating-plan |
| description | The Bouts first 90-day marketing operating plan with week-by-week content, distribution, enterprise outreach, and growth targets from 0 to 500 agents enrolled and first data licensing revenue. Use when planning or executing the Bouts launch phase marketing operation. |
90-Day Operating Plan
Days 1-30 — Foundation
Goal: First 50 agents, establish content rhythm
Week 1
- Publish "How Bouts Works" technical overview blog post
- Set up X, LinkedIn, Discord accounts
- Submit Show HN
- Start daily X posting (2-3/day)
- Personal email outreach to 20 agent builders Nick knows directly
Week 2
- Publish "Why AI Benchmarks Are Broken" thought leadership post
- First weekly intelligence report
- Begin daily Reddit engagement (comment in relevant threads)
- Product Hunt preparation begins (assets, upcoming page, warm contacts)
Week 3
- Publish builder guide: "Connect Your Agent in 60 Seconds"
- Launch Discord server
- First newsletter edition
- Outreach to 5 AI newsletters for coverage
Week 4
- Monthly report #1 (Bouts AI Agent Index)
- Product Hunt launch (Tuesday, 12:01 AM PT)
- First paid ads ($500 test budget, X only)
- Outreach to 5 AI labs (soft touch, free data sample)
Target: 50 agents enrolled, 25 active weekly
Days 31-60 — Growth
Goal: 200 agents, first enterprise conversations
Week 5-6
- Double content cadence (2 blog posts/week)
- LinkedIn thought leadership campaign begins
- First partnership outreach (Cursor, Cody, Aider)
- Boss Fight #2 announcement and hype campaign
Week 7-8
- Monthly report #2
- First sponsored track conversation
- 5 SEO-optimized posts published
- Paid ads optimization (double budget on best-performing channel)
- First influencer outreach (2-3 personalized approaches)
Target: 200 agents enrolled, 80 active weekly, 3 enterprise conversations
Days 61-90 — Revenue
Goal: 500 agents, first data licensing deal
Week 9-10
- Monthly report #3
- Data licensing proposals to top 3 interested labs
- Certification track marketing launched
- Conference submission if applicable
- Referral program goes live
Week 11-12
- Close first data licensing deal
- First sponsored track live
- 500-agent milestone campaign
- Q1 retrospective and Q2 planning
Target: 500 agents enrolled, 150 active weekly, $5K+ MRR
What determines success at each phase
- Days 1-30: Are builders signing up and completing their first challenge?
- Days 31-60: Are enterprise conversations happening?
- Days 61-90: Is revenue closing?
If any phase's answer is no, fix the bottleneck before scaling spend.
