Build out a complete SanityPress website — all pages, content, navigation, and CSS — entirely through the Sanity MCP connector, using only existing modules. No code files are edited. Use when the user wants a full site created for a business/brand from a brief.
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Build out a complete SanityPress website — all pages, content, navigation, and CSS — entirely through the Sanity MCP connector, using only existing modules. No code files are edited. Use when the user wants a full site created for a business/brand from a brief.
Build a complete, publishable SanityPress website for [BUSINESS NAME] using only the Sanity MCP connector. You write and publish all content; you do not edit, scaffold, or add any code files (no new modules, no schema changes). Compose everything from the existing module types.
This skill assumes the SanityPress schema (page, site, navigation, global-module, the module objects) is already deployed and the Sanity MCP connector is connected. If it is not connected, stop and ask the user to connect it.
Phase 0 — Connect & load the schema
Confirm the Sanity MCP connector is available (list_projects / whoami). If multiple projects exist and the target is ambiguous, ask which project id and dataset to use. Default dataset: production.
Always call get_schema first. Do not write any document until you have read the live schema — field names, code-typed fields, and module _types must match exactly.
If unsure about any field shape, call search_docs / read_docs before guessing.
Phase 1 — Discovery (ask in this order, before building)
Discovery is sequential on purpose: understand the business first, because the answers shape every later question and all the page copy. Do not jump ahead to colors/fonts before you understand what the site is for. Skip any question the user has already answered, and infer sensible defaults rather than asking about things the earlier answers already make obvious.
Run the steps one at a time and wait for confirmation at each. Ask Step 1 and wait, then Step 2 and wait, and so on. Don't batch them or start building before each step is confirmed — each step's answers should visibly inform the next question/proposal. (Step 0 is the Phase 0 prerequisites check; confirm those before Step 1.)
Thin brief? If the user gives only a little (e.g. just a name, or "just build it"), don't stall and don't invent silently: infer a likely answer for the current step, present it as a concrete proposal, and move on once they confirm or adjust. Lead with the proposal, not a wall of questions.
Step 0 — Confirm technical prerequisites
Before any discovery, confirm the Phase 0 prerequisites are met: Sanity MCP connected, target project id + dataset known, get_schema loaded. If not, resolve that first.
Step 1 — Tell me about the business
Lead here so you can write real copy, not lorem ipsum, and so everything downstream follows from substance:
First, tell me about the business:
What is it? Name + one line on what you do/sell.
Who's it for? Target customer/audience.
What makes you different? Selling points, offerings, or proof (stats, testimonials, clients) I can turn into real content.
Step 2 — Intent & primary call-to-action
Now pin down what the site is for — this drives page priority, hero CTAs, and which cta themes/links to use:
What's the site meant to achieve?
Primary goal? (e.g. get bookings, generate leads, sell products, build credibility, take signups)
Main call-to-action? The single action you most want a visitor to take (e.g. "Book a call", "Request a quote", "Buy now") — and where it should point.
Any secondary action? (optional)
Make the primary CTA the dominant cta (theme: 'action') in the hero and callout modules; secondary actions use action-outline/ghost/link.
Step 3 — Brand, design direction & tone
Propose a direction derived from Steps 1–2 (business + intent), and confirm it:
Based on that, I'm thinking a [proposed feel] look with a [tone] voice — palette of [BG/FG/PRIMARY] and fonts [heading] / [body]. Run with this, or adjust?
Tone of voice (e.g. premium & understated, friendly & casual, bold & energetic, technical & precise) governs how all copy is written.
Map the visual answer to: --color-background, --color-foreground, --color-primary, a body Google Font (--font-sans) and a heading Google Font (--font-serif).
Recommend a fitting direction rather than asking open-endedly — but don't finalize a brand the user hasn't confirmed.
Step 4 — Confirm pages & copy
Propose the page list (tailored to the business + primary goal, with a slug for each) and a copy outline for each page — the modules it'll use and the headline/key messages — so the user approves the actual words before anything is published:
Here's the plan — [Home, About, Services, Pricing, FAQ, Contact]. For each, here's the structure and draft copy:
Do you also want a blog? Look good, or want changes to any page or wording?
Ask explicitly about a blog. Only build the blog system (see "Blog setup") if the user says yes — it pulls in extra documents and a global template.
Draft genuine, on-brand copy in the chosen tone — read like a real site, never lorem ipsum.
Facts vs. demo content: never fabricate verifiable facts — real prices, specific claims, named real clients, hard stats. Where one is needed and unknown, use a clearly-marked [ADD PRICING]-style placeholder and list every marker at the end. Illustrative content that any demo site needs (sample testimonials, team members, partner logos) is created as realistic, authentic-sounding placeholders per the "Content documents" policy — plausible names/titles/quotes, not "Lorem ipsum" or "Person 1".
Adjust the page set to what the business actually needs (e.g. drop Pricing for custom-quote lead-gen; add a Gallery for a visual brand).
Only after pages and copy are confirmed, proceed to build (Build order → Phases 2–5).
Build order & dependencies (follow this sequence)
Documents reference each other, and only published documents render — references resolve with GROQ ->, so a draft target shows as nothing. Build in dependency order so nothing renders empty or broken:
Content documents first — generate the brand logo and create + publish it, plus the person / quote docs that list modules reference (and blog.category + author person if a blog was requested). See "Content documents".
Pages — create every page document so each has an _id to link to. You can attach modules now, or add them in step 5.
Navigation — create the header / footer / social navigation docs, referencing page _ids. See Phase 3.
Site (singleton) — create the singlesite document referencing the navigation docs, logo, header ctas[], and copyright. There must be exactly onesite doc (queries use [0]).
Patch cross-references — fill in any CTA/nav link that points to a page which didn't exist when its parent was created.
Publish everything (Phase 5). Drafts don't appear on the frontend.
Global CSS (Phase 2) can be created any time before publish.
Content documents (create + publish FIRST)
Four list-style modules render nothing unless their referenced documents exist and are published. Create and publish these before adding the module:
Authentic-placeholder policy. Auto-create these backing docs with realistic, brand-appropriate content — never lorem ipsum, never "Person 1" / "Company A". Plausible full names + job titles, believable testimonial quotes written in the brand tone, sensible partner/company names. Generate matching placeholder images (headshots for people, wordmark-style images for logos) with the MCP image tools. If a verifiable real detail is required (a real client's name, a real quote), use a flagged [ADD …] marker instead and list it at the end.
Logo (always generate one). Every site needs a brand mark. Generate a fitting logo with the MCP image tools that matches the brand from Phase 1 — use the chosen --color-primary/palette and the heading font (--font-serif) for a wordmark, or a simple geometric mark + wordmark, on a transparent background. Then create a logo document and wire it into site.logo:
image.default — the primary logo (required).
image.light — optional light/white version for dark backgrounds (header overlays, footer); generate it if the design uses dark sections.
image.dark — optional dark version for light backgrounds.
Prefer a clean wordmark in the brand fonts/colors over a busy illustration. If the user provides a real logo asset, use it instead of generating one. The logo doc must be published for the header/footer to show it.
Forms note (content-only limitation). A form document only stores an identifier + endpoint; the actual fields live in code/backend, so a working form cannot be built through content alone. Default Contact to a callout (or hero.split) with a mailto: / tel: CTA. Only use form-module if the user supplies a real submission endpoint URL.
Phase 2 — CSS architecture
SanityPress has three CSS layers. Use them in this order of preference. All CSS lives in code-typed fields — remember every code value is an object: { _type: 'code', language: 'css', code: '<the css>' }.
Styling: deviate from the defaults to match the brand
The template's stock styles are a starting point, not a constraint. Overriding or fully replacing them to better fit the brand direction from Phase 1 is encouraged and expected — a site that looks generically "SanityPress" is a worse result than one that looks like the business. Common things to restyle (with their real class hooks, so selectors match):
Eyebrows — .eyebrow (also .technical): change case, color, letter-spacing, or drop the uppercase/mono look entirely.
CTAs / buttons — .action, .action-outline, .ghost, .link, and the container .cta-list: restyle colors, radius, padding, borders, hover/active.
Cards & items — card-list renders each card as article.prose inside a div.grid (restyle the cards and the grid for bento/custom layouts); quote-list cards are article.border-stroke.bg-background; stat-list uses dl > div > dt (value .h0, suffix .h3) + dd.prose.
Step items — step-list (section[data-module="step-list"]) is an ol.grid of li.gap-ch, each led by a numbered badge span.h3.bg-foreground.text-background.size-lh (digit drawn via content: counter(step)) with the body in div.prose. Restyle the badge shape/color/size and the step rhythm to the brand.
Accordion items — accordion-list renders native details.accordion.border-stroke rows (not-last:border-b) with a summary.font-bold trigger + chevron svg (the .accordion utility rotates it when open) and a div.prose body. Restyle the divider/border, summary type, and chevron rather than leaving the default rows.
Mechanics:
Site-wide restyle → put the overrides in the Layer 1 global stylesheet (e.g. redefine .action, .eyebrow).
One instance → use the module's Layer 3scopedCss with :scope (e.g. :scope .action { … }).
Injected CSS lands after the head styles, so a selector matching a utility class wins by source order at equal specificity; if an override doesn't take, bump specificity (:scope .action, :where(.eyebrow), etc.).
Every module root also carries a stable [data-module="<type>"] attribute (e.g. section[data-module="card-list"]) — prefer it as a type-targeted hook for Layer 1 global overrides, since it won't break if a Tailwind utility class changes.
Still prefer design tokens over hardcoded hex, and keep it light-mode only (see Layer 3).
Layer 1 — Global stylesheet (tokens, fonts, base type)
There is no css field on global-module. Instead, create/find a global-module document with path: "*" and put a custom-html module in its before[] array holding the global CSS in css.code. It renders on every page.
global-module {
_type: 'global-module',
path: '*', // the field is "path", value "*" = all pages
before: [
{
_type: 'custom-html', _key: '<key>',
css: { _type: 'code', language: 'css', code: `
@import url('https://fonts.googleapis.com/css2?family=[BODY_FONT]&family=[HEADING_FONT]&display=swap');
:root {
--font-sans: '[BODY_FONT]', sans-serif;
--font-serif: '[HEADING_FONT]', serif;
--color-background: [BG];
--color-foreground: [FG];
--color-primary: [PRIMARY];
}
/* headings use the serif token (SanityPress h-base only sets font-weight) */
:is(h1,h2,h3,h4,h5,h6) { font-family: var(--font-serif); }
` }
}
]
}
The injected <style> is global and not auto-scoped, so :root/@import/@font-face work correctly here. Redefining --font-sans / --color-* in :root overrides the Tailwind @theme defaults (it appears later in source order).
Layer 2 — Per-page styles
Add a custom-html module to a page's modules[] with CSS in css.code. It only loads on that page. Because the injected style is global while present, scope page rules under a page-specific class or #id (or a wrapper) to avoid bleed. Put the custom-html module first in the array if its CSS targets later modules.
Layer 3 — Per-module scoped CSS (preferred for layout tweaks)
Every module object carries an attributes object. Set attributes.scopedCss (a code object) and SanityPress wraps it in @scope{…} on that module's root element. Select the module root with :scope:
Use design tokens, not hardcoded hex — var(--color-primary), var(--color-foreground), var(--color-background), var(--color-stroke) — so per-module CSS stays on-brand and consistent. The template is light-mode only (no dark mode); don't add prefers-color-scheme logic.
You can also set attributes.uid (string → becomes the element id, for deep links) and attributes.hidden (boolean).
Full-bleed background-image hero (common for the homepage)
Prefer the dedicated hero.cover module for this — it's purpose-built for a full-bleed background image with overlaid copy, so it needs no CSS hacks. Set its image (with optional image.mobile portrait crop and image.opacity to dim), eyebrow/content/ctas[], and use the verticalAlign (top/center/bottom) + textAlign (left/center/right) fields to place the copy. The component renders the image full-bleed behind the copy and auto-switches text to the background color when image.opacity > 0.5 for legibility — so setting opacity (e.g. 0.5) doubles as a built-in scrim; no manual overlay needed.
Fallback — hero.split + scopedCss (only if you need the split layout's other fields, or you're editing an existing hero.split): a hero.split with an image can be coerced into the same full-width background treatment. Its DOM is <section class="section …"> > <figure> (the image) + <header class="prose"> (eyebrow/copy/CTAs). Achieve the background treatment with scopedCss on that hero module:
max-width: initial removes the .sectionmax-w-7xl cap so the section spans the full container width (edge-to-edge) — this is the key override.
display: block collapses the default md:grid-cols-2 so the copy overlays the image instead of sitting beside it.
The absolute figure with inset: 0 fills the section's padding box, so the image covers edge-to-edge while the header copy stays within .section padding.
Give the header a contrasting color (token-based) and/or add a scrim — e.g. :scope::before { content:''; position:absolute; inset:0; background: color-mix(in oklab, var(--color-foreground) 45%, transparent); z-index:0; } — so text stays legible over the image.
Module-choice rules
Never create new module files or change schema. Compose from existing types only.
card-list is the Swiss-army knife — use it with scopedCss grids for bento/feature/team/pricing layouts.
custom-html is the last resort for genuinely custom UI. Never put <style> tags inside the html field — use the css field.
Phase 3 — Site settings & navigation
Create navigation docs first (they reference pages), then the site singleton (it references the navigation docs).
Navigation docs
A navigation doc has title, optional blurb (Portable Text, shown in footer), and items[]. Each item is one of:
link — a single link (the link object: label, type:'internal'|'external', internal ref or external URL, optional params).
link.list — a dropdown / footer group: a parent link plus links[] (array of links).
megamenu — a multi-column header menu: a parent link plus items[] of link.list (and/or link).
Build three navigation docs and wire them from site:
Header (site.header): top-level links, with link.list/megamenu for dropdowns.
Footer (site.footer): link.list groups (heading + links). Megamenus are ignored in the footer.
Social (site.social): plain links with external URLs. The UI auto-maps known domains to brand icons (facebook, x/twitter, linkedin, github, instagram, youtube, tiktok, yelp); non-link items are ignored, so keep social items as flat links.
Footer group example: same link.list shape. Social example: { _type:'link', _key:'s1', label:'Instagram', type:'external', external:'https://instagram.com/<handle>' }.
Site singleton
Exactly onesite document:
{ _type:'site', title:'[BUSINESS NAME]',
logo:{ _type:'reference', _ref:'<logoDocId>' }, // a published, generated `logo` doc (see Content documents)
ogimage:{ _type:'image', asset:{ _type:'reference', _ref:'image-…' } }, // global social fallback
header:{ _type:'reference', _ref:'<headerNavId>' },
footer:{ _type:'reference', _ref:'<footerNavId>' },
social:{ _type:'reference', _ref:'<socialNavId>' },
ctas:[ { _type:'cta', _key:'c1', link:{ … }, theme:'action' } ], // header CTA(s) — make the primary CTA `action`
copyright:[ /* Portable Text */ ] }
Create these as drafts, then publish (Phase 5).
Phase 4 — Build the pages
For each page create a page document. Required:title and metadata.slug.current. Home page slug is index.
{
_type: 'page',
title: '[PAGE TITLE]',
metadata: {
_type: 'metadata',
slug: { _type: 'slug', current: '[slug]' }, // 'index' for home
title: '[SEO title ≤60 chars]',
description: '[meta description ≤160 chars]',
noIndex: false
},
modules: [ /* module objects, each with a unique _key and a _type */ ]
}
⚠️ The index page already exists with zero modules. Do not recreate it — patch_documents to set its modules/metadata, then publish.
eyebrow, intro, logos[] → needs published logo docs
person-list
Team / people
intro, people[] → needs published person docs, columns
quote-list
Testimonials
eyebrow, intro, quotes[] → needs published quote docs, layout
form-module
Contact / signup form
form → needs a form doc + real endpoint; otherwise use a mailto CTA
breadcrumbs
Breadcrumb nav
crumbs[]
custom-html
Page CSS / bespoke HTML
html (code), css (code), className
search-module
On-page search
—
blog-index, blog-post-list
Blog listing pages
auto-query published posts, no refs (only if Blog requested)
Restyle the repeating items to the brand.eyebrows, cta actions, and the items in card-list / stat-list / step-list / accordion-list / quote-list are expected to be reskinned via Layer 1 / Layer 3 CSS (see Phase 2 → "deviate from the defaults"), not left at their default look.
Modules marked needs published … docs render empty without their backing documents — see "Content documents". blog-post-content is not a page module — it lives only in a global-module before/after as the blog post template.
Suggested page → module recipes
Home:hero.cover (full-bleed lead) → card-list (services) → stat-list → quote-list/logo-list → callout. hero.cover gives the homepage a full-bleed background-image hero natively (see Phase 2 → "Full-bleed background-image hero").
Contact:hero.split (short) → callout with a mailto:/tel: CTA (default). Use form-module only if the user gave a real endpoint.
One H1 per page
Each page should have exactly one h1 — put it in the opening hero's content (style h1), whether that's a hero.cover (homepage/landing leads) or a hero.split. All later section modules lead with h2/h3. Use the eyebrow string fields (hero, card-list, callout, stat-list, step-list) for small uppercase section labels above the heading.
The site auto-generates an OG image from the title, splitting on |/-/— into a headline + subhead — so format titles as "Main | Subtitle" (e.g. "Pricing | [Business]"). Only set metadata.image to override with a real asset.
site.ogimage is the global social fallback (set once on the site doc).
Add a 404 page:page with slug 404, a short prose/hero.split message + a CTA home, and metadata.noIndex: true (keeps it out of the sitemap). Optionally a search page if you use search-module.
Blog setup (only if the user said yes in Phase 1)
Skip this entirely unless a blog was requested. A working blog needs these, in order:
blog.category doc(s): title (slug auto-derives). At least one.
Author — a published person doc (reuse the team docs or create one).
blog.post doc(s): title, content (Portable Text — blocks, images w/ alt, code), publishDate, categories[] (refs to blog.category), author (ref to person), and metadata (slug, title, description, optional image). Posts live at /blog/<slug>.
Post template — a global-module with path: 'blog/' whose before[] (or after[]) contains a blog-post-content module. This is what actually renders each post's title/byline/content; without it, blog post pages are blank. blog-post-content may carry a sidebar (position + tableOfContents/callout/custom-html).
Blog index (optional) — a page with slug blog containing a blog-index module (or blog-post-list). These auto-query all published posts, so no references are needed.
Publish categories + author before posts, and posts before the index renders them.
Content field shapes (write these correctly via MCP)
Portable Text (content/intro/body = array of block):
linkparams (e.g. #section or ?x=1) applies to internal links only.
Images: by default, generate placeholder imagery with the MCP image tools (generate_image, then transform_image to fit) so every page looks complete out of the box — heroes, cards, team headshots, logos. Match the prompts to the brand direction from Phase 1. If the user supplies real assets, use those instead. Reference shape: { _type:'image', asset:{ _type:'reference', _ref:'image-…' }, alt:'…' } — alt lives on the image object, not the asset.
Hero image (hero.split.image): set loading:'eager' and a meaningful alt; sub-fields onRight (desktop side) / afterContent (mobile order) control placement. Only the first above-the-fold hero should be eager.
Cover hero image (hero.cover.image): same loading:'eager' + meaningful alt for the lead hero; add an optional image.mobile (portrait crop for small screens) and set image.opacity (e.g. 0.5) to dim the background for text contrast.
Prose / content images: meaningful alt (+ optional figcaption); these stay lazy.
Decorative images (card image/icon): set alt:''.
_key on every array member. Each item in any array (modules, cards, ctas, stats, accordions, children, before…) needs a unique _key.
Internal links / refs across not-yet-created pages: create all page docs first (so each has an id), then patch in CTAs/nav links that reference them, then publish.
Phase 5 — Publish
create_documents produces drafts — they are not live until published.
After creating + linking everything, call publish_documents for every doc: the content docs (logo/person/quote, and blog docs if any), navigation(s), site, global-module(s), and each page. Publish referenced docs before (or with) the docs that point to them — an unpublished target renders as nothing.
Exceptions:
The pre-existing index page: patch_documents then publish_documents (don't recreate).
Do not publish a page whose modules array is empty — leave it as a draft and tell the user.
Report back: list each published page with its slug/URL path, and note anything left as a draft.
Verification checklist
get_schema was read before any write; all _types and field names match the live schema.
Discovery ran in order (business → intent/CTA → brand → pages+copy); brand and page list were confirmed, not invented.
Build order followed: content docs → pages → navigation → site → patch refs → publish. Exactly onesite doc.
Every logo-list/person-list/quote-list/form-module has its backing docs created and published — no list module renders empty.
Placeholder content is authentic (no lorem ipsum / "Person 1"); verifiable unknowns flagged with [ADD …] and listed at the end.
Contact uses a mailto:/tel: CTA (or a form-module only with a real endpoint).
Global CSS lives in a custom-html inside a global-module (path:"*") before[] — not a non-existent css field.
All html/css/scopedCss values are code objects ({_type:'code',language,code}), never raw strings; scopedCss is under attributes, uses :scope and design tokens.
Each page has exactly one h1 (in the hero); sections use h2/h3. Every page has title + metadata.slug.current; home uses index (patched, not recreated).
Stock styles were deviated from to match the brand — eyebrows, CTAs, and card/stat/step/accordion/quote items are reskinned, not left generically "SanityPress"; any full-bleed hero renders edge-to-edge with legible copy.
A brand logo was generated (matching palette + heading font) or supplied, published, and referenced from site.logo.
Titles formatted "Main | Subtitle"; a 404 page exists with noIndex: true; site.ogimage set.
Hero image is eager with alt; content images have alt; decorative images use alt:''.
If a blog was requested: categories + author + posts + a blog/global-module with blog-post-content all exist and are published.
No new module/schema/code files were created. Every array member has a unique _key.
All non-empty docs published; empty-module pages left as drafts and reported.
Rendered site checked — load the frontend (dev server or deployed URL): every page renders, nav links resolve, images load, and no module is visibly empty.
