["Match copywriting framework to audience awareness stage","Test every content variant before scaling","Adapt content format to platform algorithm requirements","Track engaged sessions not just pageviews","Use human-AI collaboration model for highest quality"]
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graceful
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builtin
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Marketing Content Skill
Overview
Enable marketing-strategist agents to produce high-quality, data-driven marketing content using proven frameworks, structured workflows, and measurable performance loops.
ATTENTION: Grab with bold claim, stat, or question
INTEREST: Explain relevance to reader's situation
DESIRE: Show transformation, testimonials, proof
ACTION: Single clear CTA (avoid multiple options)
Example (Email subject + body):
Subject: "68% of marketers are wasting their content budget"
[ATTENTION] Most companies publish content nobody reads.
[INTEREST] The difference? A documented content strategy.
[DESIRE] Teams using structured content plans see 3x ROI.
[ACTION] Download the 2025 Content Strategy Playbook →
PAS Framework (Problem-Aware Audience)
PROBLEM: Name the exact pain point
AGITATE: Amplify the consequences of inaction
SOLUTION: Present your offer as the logical answer
BAB Framework (Transformation Stories)
BEFORE: Describe life with the problem
AFTER: Paint the aspiration/desired state
BRIDGE: Explain how your product/service creates the bridge
4Ps Framework (Informed/Warm Audience)
PROBLEM: State the problem (brief; audience already aware)
PROMISE: Make a specific, believable claim
PROOF: Evidence (stats, case studies, testimonials)
PROPOSAL: Concrete offer with CTA
FAB Framework (Product Copy)
FEATURE: What the product has/does
ADVANTAGE: Why that feature matters
BENEFIT: How it improves the customer's life
Platform-Specific Content Guidelines
TikTok / Instagram Reels
Hook in first 1-3 seconds — text overlay + strong visual
Ideal length: 15-30s (watch-through rate drops sharply after 30s)
Use trending audio (2x engagement lift vs. original audio)
Captions: conversational, 3-5 sentences, include 3-5 relevant hashtags
CTA: "Follow for more", "Comment your answer", "Link in bio"
1. HYPOTHESIS: "Changing X to Y will increase Z because [reason]"
2. VARIABLE: Isolate ONE variable per test (subject line, CTA, headline, image)
3. SAMPLE: Minimum 500 impressions per variant for statistical significance
4. DURATION: Run minimum 7 days to account for day-of-week variance
5. METRIC: Define primary metric BEFORE running (CTR, conversion rate, open rate)
Test Backlog (Priority Order)
Variable
Impact
Effort
Recommended Order
Email subject line
High
Low
1st
Ad headline
High
Low
2nd
CTA text
High
Low
3rd
Landing page hero
High
Medium
4th
Email send time
Medium
Low
5th
Content format (video vs. static)
High
High
6th
Test Result Logging
{"test_id":"email-subject-2026-03","variable":"subject_line","variant_a":"68% of marketers waste their budget","variant_b":"Is your content strategy costing you money?","metric":"open_rate","result_a":0.24,"result_b":0.31,"winner":"b","confidence":0.95,"applied_to":"all future campaign emails","date":"2026-03-01"}
ALWAYS match copywriting framework to audience awareness stage — using AIDA for a product-aware audience wastes attention; using FAB for a cold audience loses them before they care.
NEVER publish content without a measurable KPI defined first — content without a success metric cannot be optimized and cannot prove ROI.
ALWAYS A/B test one variable at a time — testing multiple variables simultaneously makes it impossible to attribute performance changes to a single cause.
NEVER use a one-size-fits-all content format across platforms — each platform's algorithm rewards native content formats; cross-posting without adaptation produces 50-80% lower organic reach.
ALWAYS maintain human editorial oversight for AI-drafted content — AI handles research, structure, and drafts; human editors ensure brand voice, factual accuracy, and strategic alignment.
Anti-Patterns
Anti-Pattern
Why It Fails
Correct Approach
Using AIDA for product-aware audience
Over-educates audience that already knows the problem
Use 4Ps or FAB; lead with proof and offer
Cross-posting identical content to all platforms
Platform algorithms penalize non-native formats
Adapt format, length, and tone per platform
No A/B testing before scaling ad spend
Intuition-based creative selection leaves 30-40% CTR on the table
Test headlines + CTAs first; scale winners
Measuring pageviews as content success
Pageviews measure traffic not content quality
Track engaged sessions and conversion rate
Publishing without a content brief
Inconsistent messaging, poor SEO, no clear CTA
Require brief for every piece before writing starts
Writing for search engines, not humans
High bounce rate, low engagement, penalized by Google
Write for humans first; optimize secondarily
Memory Protocol (MANDATORY)
Before starting:
Read .claude/context/memory/learnings.md
After completing:
New pattern → .claude/context/memory/learnings.md
Issue found → .claude/context/memory/issues.md
Decision made → .claude/context/memory/decisions.md
ASSUME INTERRUPTION: If it's not in memory, it didn't happen.
