competitor-scan

name	competitor-scan
category	thai-marketing
version	1.0.0
description	Compare competitors with SME offer and summarize strategic implications.
risk_level	medium
output_type	markdown, docx-outline

Competitor Scan Skill

Purpose

Summarize competitor positioning, price, promotions, and implications.

Use When

• User asks for competitor research
• User wants pricing or positioning comparison
• User wants weekly market monitoring

Required Inputs

• Competitor list/source links or files
• Our price list/offer document
• Specific market question if any

Workflow

0. Require the competitor-scan discovery manifest; missing local evidence remains missing/unverified and must not trigger implicit web-fill.
1. Extract competitor offers.
2. Normalize price/package/service fields.
3. Compare with our offer.
4. Identify gaps, threats, opportunities.
5. Verify sourcing — every data point must carry a source + date. Anything that can't be traced is tagged unverified rather than stated as fact.
6. Recommend response options.

Output Contract

• Competitor comparison table (with source + date columns)
• Key changes
• Threats
• Opportunities
• Recommended response
• Unverified/assumption list

Risk Control

• Mark source and date.
• Do not overstate certainty.
• Recommended cadence: weekly (see README "Recurring Automation").