sales-social-listening

name	sales-social-listening
description	Social listening and brand monitoring strategy — monitoring, Boolean queries, sentiment, competitive intel, crisis detection, AI visibility monitoring, LLM brand mentions. Platform comparison (Meltwater, Brandwatch, Talkwalker, Brand24, Awario, Mentionlytics, BrandMentions, YouScan, Sprout Social, Mention, Hootsuite, Influencity), monitoring setup, sentiment analysis, competitive benchmarking (share of voice), crisis detection, consumer insights, and reporting. Use when you don't know what people are saying about your brand, competitors are getting mentioned more than you, negative sentiment is spiking and you need to understand why, you're missing PR crises until it's too late, you can't tell if your brand shows up in AI/LLM answers, or you need to pick the right social listening tool. Do NOT use for platform-specific config (use /sales-meltwater), influencer discovery (use /sales-influencer-marketing), social media publishing/scheduling, or SEO keyword research (use /sales-semrush).
argument-hint	[describe your social listening question — e.g., 'how do I track competitor mentions' or 'which social listening tool should I use']
license	MIT
version	1.0.1
tags	["sales","social-listening","brand-monitoring","media-intelligence","strategy"]

Social Listening & Brand Monitoring Strategy

Helps the user plan and execute social listening programs — from choosing the right tool and setting up monitoring through sentiment analysis, competitive intelligence, crisis detection, and reporting.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?

   • A) Choosing a social listening tool
   • B) Setting up brand monitoring (keywords, sources, alerts)
   • C) Competitive intelligence / share of voice
   • D) Sentiment analysis and brand health tracking
   • E) Crisis detection and real-time alerts
   • F) Consumer insights and trend analysis
   • G) Reporting and stakeholder communication
   • H) Something else — describe it

2. What's your primary use case?

   • A) PR / Communications — tracking media coverage and brand perception
   • B) Marketing — understanding audience sentiment and campaign impact
   • C) Sales / Competitive intel — monitoring competitors and market signals
   • D) Product — tracking feature requests, complaints, and user feedback
   • E) Executive / C-suite — brand health dashboards and crisis alerts
   • F) Agency — managing monitoring for multiple clients

3. Current setup?

   • A) No monitoring in place yet
   • B) Manual monitoring (Google Alerts, manual social checks)
   • C) Using a tool — which one?
   • D) Evaluating tools / switching platforms

4. Budget range?

   • A) Free / minimal (under $100/mo)
   • B) Mid-market ($100-1,000/mo)
   • C) Enterprise ($1,000+/mo)
   • D) Not sure yet

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a platform-specific skill, route:

• Brand24 setup, config, or features → /sales-brand24 [question]
• Sprout Social setup, config, or features → /sales-sproutsocial
• Brandwatch setup, config, or features → /sales-brandwatch