analytics-content-ops

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name: analytics-content-ops description: Overview of the analytics-informed content operations starter — how performance signal flows from an analytics platform into Sanity as derived signal, and how Studio, GROQ, and Content Agent turn it into editorial action. Trigger on: analytics content ops, performance signal, articlePerformance, triage views, trending rail, content intelligence, stale content, editorial signal.

Analytics-Informed Content Operations

This starter closes the loop between an analytics platform and editorial action. A nightly sync classifies the catalog and writes derived signal into Sanity; editors act on it in Studio, developers power "trending"/"most-read" features with GROQ, and Content Agent triages underperforming content automatically.

Core principle

Sanity is not the analytics platform. Raw metrics (pageviews, sessions) never enter Sanity. The sync classifies them into a small, human-legible vocabulary (performanceTier, trendDirection, lifecycleState, topReferrer, catalogPercentile) and writes only that. The analytics platform stays the system of record; Sanity is where signal becomes action.

Content model

• article (studio/schemaTypes/article.ts) — the editorial document. Adds two signal-response fields: editorialPriority (the editor's flag) and agentReview (state machine: idle → queued → in_progress → staged → approved | dismissed), plus agent-drafted seoTitle / seoDescription.
• articlePerformance (studio/schemaTypes/articlePerformance.ts) — a companion document, written only by the sync, never edited by humans. Deterministic id articlePerformance.<articleId> so re-runs upsert in place. Deliberately separate from article so article._updatedAt stays an editorial signal and webhooks can filter sync writes by _type.
• analyticsContext (studio/schemaTypes/analyticsContext.ts) — a read-only singleton with catalog-level counts for cheap Content Agent context queries.

Vocabulary is mirrored in studio/lib/performance.ts (Studio) and packages/@starter/analytics-sync/src/types.ts (sync). Keep the two in sync.

Joining performance to articles (GROQ)

The companion pattern means you always join by reference:

*[_type == "article" && defined(slug.current)]{
  ...,
  "performance": *[_type == "articlePerformance" && article._ref == ^._id][0]{
    performanceTier, trendDirection, lifecycleState, catalogPercentile
  }
}

The frontend rails live in frontend/sanity/queries.ts:

• TRENDING_QUERY — orders by articlePerformance where performanceTier == "trending"
• MOST_READ_QUERY — orders by catalogPercentile desc

Studio surfaces

• PerformanceTierBadge (studio/components/PerformanceTierBadge.tsx) — a document badge: green "Trending", warning "Stale", red "Archive candidate".
• Performance panel (studio/components/PerformancePanel.tsx) — a read-only second view on every article, live-subscribed to the companion doc. Wired via defaultDocumentNode in studio/structure.ts.
• Triage views (studio/structure.ts) — Needs Attention, Trending Now, Archive Candidates, Content Agent Queue.

The two-phase sync

Both phases call the same runSync from @starter/analytics-sync:

• Phase 1 — scripts/analytics-sync.ts, run by GitHub Actions (.github/workflows/analytics-sync.yml). Needs SANITY_API_WRITE_TOKEN.
• Phase 2 — functions/analytics-sync/, a scheduled Function registered in sanity.blueprint.ts.

Migrating Phase 1 → Phase 2 is an infrastructure swap, not a rewrite.

Jobs to be done

• Add a new analytics source → see the analytics-provider-pattern skill.
• Change what counts as trending/stale → tune ClassifyOptions in packages/@starter/analytics-sync/src/classify.ts (catalog-relative).
• Automate content improvement → see the content-agent-triage skill.
• Surface signal on the site → add a GROQ join in frontend/sanity/queries.ts.

References

• packages/@starter/analytics-sync/src/index.ts — runSync pipeline
• studio/structure.ts — triage views + performance panel wiring
• README.md / AGENT.md — setup and architecture