seo-audit

name	seo-audit
description	Comprehensive SEO audit skill for Shamrock Bail Bonds site. Runs PageSpeed Insights, analyzes structured data, checks meta tags, validates schema markup, and produces actionable optimization reports.

SEO Audit Skill

Run comprehensive SEO audits on shamrockbailbonds.biz and produce actionable reports.

When to Use

• Before deploying significant site changes
• After publishing new pages or content
• Monthly SEO health checks
• When investigating traffic drops
• After Google algorithm updates

Audit Workflow

Step 1: Run PageSpeed Insights

1. Navigate to https://pagespeed.web.dev/
2. Enter the target URL
3. Run both Mobile and Desktop audits
4. Record all 4 category scores: Performance, SEO, Accessibility, Best Practices
5. Record Core Web Vitals: FCP, LCP, TBT, CLS, SI

Step 2: Validate Structured Data

1. Navigate to https://search.google.com/test/rich-results
2. Enter the target URL
3. Check for valid structured data types:
   - LocalBusiness
   - FAQPage
   - Service
   - BreadcrumbList
   - Organization
4. Record any errors or warnings

Step 3: Check Meta Tags

Using browser DOM inspection or fetch:

• <title> — exists, ≤60 chars, includes primary keyword
• <meta name="description"> — exists, ≤160 chars, compelling
• <meta name="robots"> — not blocking indexing
• <link rel="canonical"> — correct URL
• Open Graph tags (og:title, og:description, og:image)
• Twitter Card tags

Step 4: Check Sitemap & Crawlability

1. Fetch /sitemap.xml or /pages-sitemap.xml
2. Verify all critical pages are included
3. Check robots.txt for accidental blocks
4. Verify county pages appear in sitemap

Step 5: Compile Report

Generate a report with:

• Score summary table (4 categories × pages audited)
• Critical Web Vitals table
• What's working well (green flags)
• Actionable fixes (prioritized by impact)
• AI/GEO SEO recommendations
• Score targets

Shamrock-Specific Checks

County Pages (67 total)

• Each county slug resolves correctly
• Title follows pattern: {County} County Bail Bonds | 24/7 Jail Release – Shamrock
• H1 is unique and includes county name
• FAQs render correctly with accordion
• Schema markup includes LocalBusiness + FAQPage + Service
• SpeakableSpecification targets first 2 content sections

Homepage

• Primary CTA visible above fold
• Phone number is click-to-call
• LocalBusiness schema with correct NAP
• Service areas listed

Blog

• Each post has datePublished and author
• Articles include Article schema
• Internal links to relevant county pages

Score Thresholds

Score	Grade	Action
95+	A	Maintain, monitor monthly
85-94	B	Polish, optimize images/fonts
70-84	C	Moderate fixes needed
50-69	D	Major intervention required
<50	F	Emergency — fix immediately

Baseline Scores (April 2, 2026)

Page	Perf (M)	Perf (D)	SEO	A11y	BP
Homepage	49	56	92	100	96
Lee County	55	65	100	100	96