marketing-plan-generator

name	marketing-plan-generator
description	Create actionable marketing plans with audience, channel strategy, messaging, execution timeline, and KPIs. USE WHEN a task matches the Craft workspace workflow for marketing-plan-generator.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Marketing Plan Generator

Use this skill when the user needs a practical marketing plan for a product, launch, or growth objective.

Trigger Conditions

• User asks for a marketing plan
• User wants channel selection and campaign structure
• User needs tactical go-to-market steps

Required Inputs

1. Product/service and value proposition
2. Target audience
3. Budget/time constraints
4. Goal (awareness, leads, sales, retention)

Workflow

1. Goal framing: translate business goal into measurable marketing objective.
2. Audience strategy: define segments and core messages.
3. Channel plan: prioritize channels by fit, speed, cost, measurability.
4. Execution roadmap: weekly action plan with owners and deliverables.
5. Measurement: KPI tree and review cadence.

Output Format

• 1-page strategy summary
• Channel priority matrix
• 4-12 week action plan
• KPI dashboard definition
• Iteration recommendations

Guardrails

• Avoid generic channel recommendations without audience rationale.
• Prefer specific actions and timelines.
• Tie every tactic to an objective.