Skills-claude-brand-genesis

Generates a deep-psychology buyer persona dossier. It strictly follows a 10-step market analysis protocol (Demographics, Failed Solutions, Tone Switching, Genie Simulation, Anti-Goals) to create a strategic foundation for marketing campaigns.

Orchestrates the full crowdfunding workflow phase-by-phase, ensuring each Skill runs in sequence with proper handoffs and validation gates.

Generates full campaign page content structured for Kickstarter/Indiegogo using positioning, product, and voice assets.

Produces a high-conversion crowdfunding video script outline and copy with hook, problem, mechanism, proof, offer, CTA.

Executes a deep-dive market intelligence protocol. Uses search tools to scrape competitor data (Specs, Price, Materials), analyzes customer sentiment (Reviews, FAQs), and synthesizes a product knowledge base.

Writes a comprehensive, feature-by-feature product description with specs and benefits that can serve as a universal prompt for downstream content generation.

Produces the full launch week email cadence (morning, evening, day 2 extension, reason

Generates live campaign ad headlines and bodies across urgency, discount, social proof, testimonial, and live-now motifs.

Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

The 'Programmatic Ad Engine'. It executes a massive 35-step creative protocol to generate a complete Pre-Launch Advertising Campaign. It ingests Brand and Product strategies, applies a user-defined 'Awareness vs. Conversion' algorithm, and outputs 39 high-performance ad assets optimized for Indiegogo/Kickstarter.

Crafts the pre-launch email sequence for VIPs and main list to build anticipation, drive preview traffic, and prime early conversion.

Writes a professional launch press release with headline, dateline, summary, quotes, specs, pricing, availability, and media info.

Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context.

ARCHIVE REFERENCE ONLY. Superseded by modular skills (`mds-messaging-direction-summary`, `voice-and-tone`, `product-positioning-summary`). Use as inspiration; do not invoke in orchestrated flow.

ARCHIVE REFERENCE ONLY. Superseded by active `campaign-page-copy` skill. Use this as inspiration, not for invocation in the orchestrated flow.

ARCHIVE REFERENCE ONLY. Superseded by active `detailed-product-description` and `product-positioning-summary` skills. Use as inspiration; do not invoke in orchestrated flow.

Defines brand voice persona and tone calibration using persona and positioning data to produce a reusable meta-prompt for copywriting.

Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.