perception-first-design

This skill should be used when working on any design, marketing, copywriting, writing, or communication task — including: "run PFD", "apply PFD", "use Perception-First Design", "do a PFD analysis", "run the derivation protocol"; when designing interfaces, landing pages, emails, ads, or visual systems; when writing or reviewing marketing copy, headlines, CTAs, proposals, pitches, or presentations; when evaluating conversion problems, bounce rates, engagement, or persuasion; when doing brand work, content strategy, or any client communication; or whenever cognitive load, first impressions, processing fluency, trust, or decision architecture should inform the work.