TheCraigHewitt

Turns a piece of Craig's content (an email, a YouTube script, an essay, or pasted text) into a polished image carousel publishable to both LinkedIn and Instagram from one set of 1080x1350 slides. Distills the source into 5-8 one-idea-per-slide beats, generates hand-drawn infographic illustrations with GPT Image (OpenAI), renders pixel-perfect on-brand slides via headless browser, assembles a LinkedIn PDF, and writes a caption. Triggers: 'make a carousel,' 'carousel from this email/script,' 'turn this into LinkedIn slides,' 'Instagram carousel from X.' Brand is locked to context/brand/03-visual-identity.md — output is identical styling every run.

Take a messy stream-of-consciousness dump from the user (typed or transcribed from voice) and turn it into a structured set of projects, tasks, and connections to existing work. Use this whenever the user says 'brain dump,' 'let me dump some thoughts,' 'getting this out of my head,' 'unload some stuff,' 'process this for me,' or starts rambling without a clear ask. Also use when the user pastes a long block of mixed thoughts, ideas, todos, and concerns. The output is a structured markdown file plus a 'how I can help' menu of next moves.

Review a contract, agreement, terms-of-service, MSA, NDA, employment agreement, vendor SOW, or any legal document. Flag risks, missing terms, unusual clauses, and points worth negotiating. Use this whenever the user says 'review this contract,' 'look at this agreement,' 'is this contract fair,' 'red flags in this,' 'should I sign,' 'help me negotiate,' 'check this NDA,' or attaches/pastes any contract-like document. Output is a structured markdown review the user can read in 5 minutes before signing or negotiating.

Build an interactive HTML dashboard from any data source — a CSV file, a folder of files, a spreadsheet, or pasted numbers. The dashboard shows KPIs, charts, and lets the user filter and explore. Use this whenever the user says 'build a dashboard,' 'visualize this data,' 'turn this into a dashboard,' 'KPI dashboard,' 'metrics dashboard,' 'show me trends in,' or has data they want to see and explore visually rather than as a table. Works for business KPIs, financial data, project tracking, personal metrics, survey results, anything tabular.

Log a decision the user is making (or has made), with full context — the call, the alternatives, the reasoning, the expected outcome, and what would prove it wrong. Then pattern-match against past decisions to flag relevant prior bets. Use this whenever the user says 'log this decision,' 'I'm deciding to,' 'we're going with,' 'pattern from past decisions,' 'have I made a call like this before,' 'decision journal,' or describes a meaningful business or personal call they're committing to. Also use to do a periodic review of past decisions and surface lessons. Output is a markdown decision file in a `decisions/` folder, with cross-links to similar prior decisions.

Research a topic deeply across multiple sources and produce a sourced, bite-sized brief the user can read in 5 minutes. Use this whenever the user says 'research,' 'deep dive on,' 'tell me about,' 'what's the latest on,' 'do a brief on,' 'TL;DR of [topic],' 'catch me up on,' or asks about something they want to understand quickly but well. Works for AI tools, companies, people, technical concepts, market trends, news events, scientific topics. Output is a markdown brief with sources, pros/cons, and your read on what matters.

Scan a folder of receipts (PDFs, images, screenshots) and produce a categorized expense spreadsheet plus a dashboard summarizing the period. Use this whenever the user says 'process my receipts,' 'expense report,' 'categorize these expenses,' 'tax prep,' 'monthly/quarterly expenses,' 'bookkeeping,' or points you at a folder of receipts. The skill works on whatever's in the folder — no setup required — but improves over time as it learns the user's category structure. Often paired with a scheduled task that runs weekly or monthly.

Generate an animated, interactive HTML page that explains a complex concept through real-world analogies, visual diagrams, and progressive disclosure. Use this whenever the user says 'explainer infographic,' 'explain how X works,' 'make an explainer for,' 'visualize this concept,' 'turn this into a visual,' 'help me understand X visually,' or asks to break down a topic in a bite-sized visual format. Output is a single self-contained HTML file the user can open in a browser, scroll through, or share as a link. Topics can be anything — finance concepts, technical systems, scientific processes, business frameworks.

When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer journey,' 'buying committee,' 'deal stakeholders,' 'multi-thread a deal.' For ICP definition, see sales-context. For competitive positioning by persona, see competitive-intel.

When the user wants to debrief a sales call, analyze a call transcript, extract action items, or review what happened on a prospect call. Trigger phrases: 'debrief this call,' 'analyze my call notes,' 'what happened on that call,' 'review this transcript,' 'I just got off a call,' 'how did my call go,' 'call recap,' 'post-call review,' 'grade this call.' For pre-call planning, see discovery-call. For tracking deal health over time, see pipeline-review. For analyzing patterns across closed deals, see win-loss-analysis.

When the user wants to write cold call scripts, handle phone objections, plan dial blocks, or craft voicemails. Also use when the user says 'cold call script,' 'phone script,' 'phone prospecting,' 'voicemail script,' 'call opener,' 'gatekeeper script,' 'dial block,' 'cold calling,' 'SDR script,' 'outbound calling.' For multi-channel sequence design, see outbound-sequence. For post-call analysis, see call-debrief. For discovery call planning, see discovery-call.

When the user wants to write cold outbound emails, craft prospecting email copy, build follow-up sequences, or fix emails that aren't getting replies. Also use when the user says 'write a cold email,' 'prospecting email,' 'outbound email copy,' 'follow-up email,' 'outreach email,' 'sales email,' 'cold outreach,' 'email sequence,' 'write me an email to a prospect,' 'my emails aren't getting replies,' or 'help me fix my cold email.' For multi-channel sequence design, see outbound-sequence. For LinkedIn messaging, see linkedin-outreach. For account research before writing, see lead-research.

When the user wants to build competitive battle cards, positioning statements, trap-setting questions, or displacement strategies for sales calls. Also use when the user says 'competitive analysis,' 'how do we beat [competitor],' 'build battle cards,' 'we keep losing to [competitor],' 'prospect is comparing us to,' 'competitive deal,' 'displacement,' 'how do we position against,' 'they're already using [competitor],' 'switching from [competitor],' 'FUD,' 'competitor is telling prospects.' For buyer-specific objections, see buyer-persona. For objection response frameworks, see objection-handling.

When the user wants to build a demo script, plan a product demo, create a tailored product presentation, do a POC walkthrough, or show the product. Also use when the user says 'write a demo script,' 'help me prep for a demo,' 'plan a product walkthrough,' 'product presentation,' 'POC walkthrough,' 'show the product.' For buyer research before the demo, see buyer-persona. For competitive positioning during demos, see competitive-intel.

When the user wants to create physical mail campaigns, dimensional mailers, handwritten notes, or gift sequences for B2B prospecting. Also use when the user says 'direct mail,' 'send a package,' 'dimensional mailer,' 'handwritten note,' 'physical mail campaign,' 'gift send,' 'ABM mailer,' 'executive gifting,' 'account-based direct mail,' 'send something to their office,' 'physical touch,' 'lumpy mail,' 'drop a package.' For email outreach, see cold-email. For multi-channel sequence design, see outbound-sequence. For account research, see lead-research. For persona targeting, see buyer-persona.

When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, see call-debrief.

Summarizes a long document, PDF, transcript, or report into a clear one-page brief with the key takeaways, notable quotes, and any action items. Use when the user asks to summarize, TLDR, give me the short version of, or digest a document. Works on files in the project folder or uploaded directly.

Processes a batch of emails — categorizes them, drafts responses where appropriate, and tells the user which ones need a human decision. Use when the user asks to triage the inbox, clear email, batch-process email, or prep email responses. Best run once or twice a day, not continuously.

Turns raw meeting notes or a rough recap into structured action items, a follow-up email draft, and a saved record for future reference. Use when the user says they just finished a meeting, wants to debrief a call, needs to send a follow-up, or wants to capture notes from a meeting. Pairs with meeting-prep — saves to the same attendee/topic file pattern.

Produces a one-page brief before a meeting — who's attending, what's been discussed before, what to expect, what to ask. Pulls from calendar, email threads with the attendees, any prior meeting notes, and project context. Use when the user asks to prep for a meeting, get ready for a call, or brief me on an upcoming meeting.

Produces a short morning briefing from the user's calendar, inbox, and messaging apps — today's schedule, the emails that actually need attention, the top three priorities for the day. Use when the user asks for a morning brief, daily summary, start-of-day briefing, or variations. Best run as a scheduled task weekday mornings.

Produces a one-page research brief on a topic, person, or company — what they do, what matters, what's changed recently, sources. Use when the user asks to research, look into, brief me on, or get context on a specific topic, company, competitor, or person. Pulls from the web, any project context, and recent emails involving the subject.

Produces a weekly report summarizing what happened this week — completed work, what stalled, decisions made, next week's priorities. Pulls from calendar, messaging, and any work logs in the project folder. Use when the user asks for a weekly report, Friday recap, weekly review, or end-of-week summary. Best run as a scheduled task late Friday afternoon.

Manage the canonical task file — add tasks, mark items done, reorganize priorities, review what needs doing. Use when: "add a task," "what's on my list," "mark done," "move to backlog," "show my tasks," "prioritize."

Nightly task preparation — enriches tomorrow's task list with recurring items, due-date promotions, and calendar events. Designed to run automatically via cron. Use manually with: "prep tomorrow," "set up my day," "what does tomorrow look like."

Triage inbox, draft emails, manage calendar, schedule meetings, handle routine communications. Use when: "check my inbox," "draft a reply," "schedule a meeting," "what's on my calendar," "follow up with."

Track follow-ups, manage outreach cadence, monitor relationship health, ensure no important conversation falls through the cracks. Use when: "who do I need to follow up with," "add a follow-up," "relationship status," "outreach check," "who haven't I talked to recently."

The orchestrator — runs your daily operating rhythm, coordinates across tasks, communications, and follow-ups. Use for daily briefings, end-of-day reviews, or the full Chief of Staff experience. Trigger: "morning briefing," "what do I need to know," "end of day review," "chief of staff mode."

Use when the user wants a complete marketing campaign for a brand or product — audience segments, channel plan, creative briefs, launch plan, social posts, and an influencer outreach plan with DMs. Every visual asset gets a paste-ready Higgsfield prompt. Triggers on phrases like "create a campaign for [brand]", "describe the ideal customer for [product]", "build a social campaign", or "give me an influencer army for [brand]".

Use when the user wants to turn today's trending HuggingFace AI models into a niche-mapped Instagram carousel. Pulls the trending list via headless browser, logs it to a local SQLite, picks the best fit for the user's niche, and produces 7 carousel slide prompts plus a master caption — all paste-ready for Higgsfield rendering. Triggers on phrases like "pull trending HuggingFace models", "today's AI trends to a carousel", or "make me an Instagram carousel from today's trends".

Use when the user wants to either (a) deconstruct a viral Instagram/TikTok/YouTube Short and rebuild it for their brand, or (b) scrape product reviews from G2/Trustpilot and turn them into a testimonial-style video ad. Both paths produce a paste-ready Higgsfield video prompt. Triggers on phrases like "deconstruct this viral video", "rebuild this for my brand", "scrape these reviews into an ad", or "turn G2 reviews into a testimonial video".