urbaner

使用此 skill 進行體驗行銷（Experiential Marketing）與游擊行銷（Guerrilla Marketing）的策略規劃、創意發想與成效評估。適用場景：品牌活動企劃、低預算高創意行銷方案、快閃活動設計、體驗 × 游擊整合矩陣設計、行銷 KPI 規劃、消費者參與機制設計。 觸發關鍵詞：體驗行銷、游擊行銷、快閃活動、SCHMITT 五模組、5E 心法、Sense/Feel/Think/Act/Relate、S-O-R 模式、品牌體驗、沉浸式體驗、低預算行銷、病毒式傳播、埋伏行銷、Ambient Marketing、漏斗分工、行銷 KPI 矩陣、體驗 × 游擊矩陣設計。 也在以下情況主動觸發：使用者想設計「讓人拍照分享」的活動、想規劃「低預算但高效果」的行銷、想把品牌做成有溫度的故事、想評估體驗活動的成效指標，或要把體驗設計與游擊手法結合在一起。 可與其他 skill 搭配使用：sor-marketing-strategy（深化 S-O-R 心理分析）、customer-persona-framer（精準受眾定位）、customer-journey-mapper（體驗觸點串聯）、maslow-five-needs-marketing（情感訴求設計）、scamper（游擊創意激盪）、service-design-workshop（線下體驗服務化）、psychological-trigger-marketing（心理觸發加強版）。

Use when writing, rewriting, polishing, editing, drafting, humanizing, or improving any text meant to be read by people. This is the default skill for human-facing writing such as emails, docs, memos, proposals, landing-page copy, social posts, essays, commentary, explanatory prose, product copy, internal updates, and other reader-facing text that should feel natural, believable, and human-readable in Chinese or English.

執行完整的服務創新案例研究報告，適用於任何品牌、App、平台或服務。從公司背景研究開始，依序完成生態系地圖、PESTEL、五力、SWOT、STP、商業模式圖（BMC）、顧客 Persona、服務藍圖、顧客旅程地圖（CJM），到最終的創造效果評估與背後啟發萃取，全程輸出為結構化 Markdown 報告。 適用情境： - 使用者要求「幫我研究 X 這個品牌/服務/App」 - 使用者提供課堂格式要求（案例名稱、創新類型、鎖定客群等）並要求完整分析 - 使用者說「做一份像 Doji 那樣的案例分析」 - 使用者要求針對服務創新做 PESTEL、SWOT、STP、BMC 等任何一種或多種分析框架 - 使用者上傳課堂投影片或截圖，要求對照格式完成分析 必讀子文件（依需要載入）： - `references/01-research-protocol.md` — 資料查核標準與來源驗證流程 - `references/02-analysis-chain.md` — 分析鏈完整邏輯（PESTEL→五力→SWOT→STP→BMC→Persona→藍圖→CJM） - `references/03-section-specs.md` — 各報告區段的詳細規格與品質標準 - `references/04-quality-checklist.md` — 輸出前的自我檢查清單 - `assets/report-template.md` — 空白報告模板 每次開始新案例前，先讀 `references/01-research-protocol.md` 和 `references/02-analysis-chain.md`。

Ops and project memory layer for any software project. Modes: checkpoint (save project state and context), learn (capture lessons and patterns), health (audit project health and drift), retro (run a retrospective). Trigger when saving progress before a handoff, reviewing project status, or running an end-of-sprint retrospective.

Planning gauntlet for any software project. Modes: ideate (define problem or vision), ceo (scope challenge), eng (architecture + convergence artifacts), design (UI quality review), auto (full run). Convergence artifacts — delivery-plan.md, AGENTS.md, CLAUDE.md, OpenSpec proposals — are built automatically at the end of eng. Trigger when planning a feature, starting a project, locking architecture, or reviewing scope before implementation.

QA flow for any software project. Default mode runs the full test-fix-verify loop; report-only and quick variants available. Trigger when running tests, verifying a bug fix, auditing test coverage, or doing a QA pass before a release.

Release flow for any software project. Modes: prepare (pre-release checklist and PR creation), land (merge, tag, and confirm deployment), docs (sync changelogs and documentation). Trigger when cutting a release, shipping a feature branch, or syncing docs after a merge.

Review suite for any software project. Modes: code (diff and logic review), design (UI/UX quality audit), security (vulnerability and threat surface scan). Trigger when reviewing a PR or diff, auditing UI quality, or checking for security issues before merging or shipping.

Safety controls for any software project. Subcommands: careful on (enable confirmation gates before risky actions), freeze (lock file or scope boundaries), guard (validate preconditions before destructive ops), off (disable active guards). Trigger before bulk edits, migrations, destructive operations, or any change where accidental scope creep would be costly.

Use when a project starts from zero or is already drifting because vibe coding, scope drift, unclear agent progress, weak handoff, or missing coordination artifacts make it hard to know what the next agent should do. Trigger on requests involving delivery-plan.md, AGENTS.md, CLAUDE.md, OpenSpec planning, project convergence, agent handoff, agent coordination, or lossless multi-agent collaboration.