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Verify alignment between ad messaging and landing page content.
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Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
Basado en la clasificación ocupacional SOC
| name | skill-034-ad-copy-landing-page-consistency |
| description | Verify alignment between ad messaging and landing page content. |
| allowed-tools | Read, Grep, Glob |
Message match between ads and landing pages is critical for user experience, Quality Score (Landing Page Experience), and conversion rates. When users click ads promising one thing but land on pages about something else, they bounce. This audit identifies messaging misalignments.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - RSA headlines, descriptions, final URLsdata/account/campaigns/*/*/keywords.md - Keywords for contextReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad.responsive_search_ad.headlines,
ad_group_ad.ad.responsive_search_ad.descriptions,
ad_group_ad.ad.final_urls,
metrics.impressions,
metrics.clicks,
metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
AND ad_group_ad.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.clicks DESC
Use /google-ads:get-custom for high-traffic ad prioritization.
| Condition | Severity |
|---|---|
| Ad mentions specific offer not verifiable on page | Critical |
| All ads point to homepage | Warning |
| Ad CTA doesn't match page CTA | Warning |
| Time-sensitive offer in ad (needs verification) | Warning |
Short (default):
## Ad-Landing Page Consistency Audit
**Account:** [Name] | **Unique URLs:** [X] | **Potential Mismatches:** [Y]
### Critical ([Count])
- **"[Ad headline/promise]"** -> [URL]: Verify [offer/claim] is visible on page
### Warnings ([Count])
- **[X] ad groups** point to homepage -> Create specific landing pages
- **"[Time-sensitive offer]"**: Verify promotion is current
### High-Traffic URLs to Review
| URL | Clicks | Ad Promises | Verify |
|-----|--------|-------------|--------|
### Recommendations
1. [Priority action]
Detailed adds: