| name | ai-seo |
| description | AI-era SEO: optimise for AI Overviews, AEO (Answer Engine Optimisation), ChatGPT citations, Perplexity visibility, and maintaining organic traffic as AI search grows |
AI SEO Skill
When to activate
- Optimising content to appear in Google AI Overviews (formerly SGE)
- Getting cited by ChatGPT, Perplexity, or Claude when users ask questions
- Adapting your SEO strategy as AI search takes share from traditional blue links
- Writing content structured for AI extraction and citation
- Auditing existing content for AI search compatibility
When NOT to use
- Traditional blue-link SEO (ranking #1 for head terms) — use the seo-audit skill
- Paid search on AI platforms — still evolving, no settled best practice
- Brand new sites with no authority — build fundamentals first
Instructions
Understand AI search intent
Analyse this search query for AI search optimisation:
Query: "[paste query]"
My page/content: [describe or URL]
Tell me:
1. Is this a navigational, informational, or transactional query?
2. Would Google show an AI Overview for this query? (likely for informational, how-to, comparisons)
3. What format does the AI snippet typically take? (list / paragraph / table / steps)
4. What does my content need to include to be cited?
5. What's the ideal content structure for this query?
Optimise content for AI Overviews
Optimise this content to appear in Google AI Overviews.
Content: [paste or describe]
Target query: "[paste]"
Structure the content so:
1. The TLDR answer appears in the first 40-50 words
2. Key points are in scannable format (H2/H3 + short paragraphs)
3. Facts, statistics, and definitions are clearly stated
4. The content directly answers the question before elaborating
5. Related questions are covered (People Also Ask patterns)
Rewrite the introduction and key sections to prioritise direct answers.
AEO — Answer Engine Optimisation
Write content optimised to be cited by Perplexity, ChatGPT, and Claude.
Topic: [describe]
Target question: "How do I [X]?" or "What is [X]?"
These AI engines prefer:
- Clear, factual statements with specific numbers and data
- Structured information (definition → why it matters → how to → example)
- Authoritative tone without hedging ("X is" not "X might be")
- Unique perspective or data (original research beats aggregated content)
- Updated content (AI engines penalise outdated information)
Write content that an AI would quote when a user asks about [topic].
E-E-A-T signals for AI era
Audit this page for E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness):
Page: [URL or description]
AI search engines weight E-E-A-T heavily. Check:
- Author bio with credentials visible?
- First-person experience signals ("I tested this for 6 months...")
- Original data, research, or case studies?
- External citations and sources linked?
- Date clearly shown and kept current?
- Author has external presence (LinkedIn, publications, talks)?
For each gap: specific action to add E-E-A-T signals.
FAQ schema for AI citations
Write FAQ schema markup for this page.
Topic: [describe]
Page URL: [URL]
Common questions users ask: [list or let me generate them]
Generate:
1. 5-8 FAQ pairs (question + concise answer)
2. JSON-LD schema markup ready to paste into <head>
3. Inline FAQ section to add to the page (not just schema)
Each answer should be 40-60 words — enough context for AI to cite, short enough to display in snippets.
Monitor AI search visibility
Create a monitoring plan for AI search visibility.
My site: [describe]
Key topics I rank for: [list]
Track:
1. Google AI Overview appearances (Search Console: search_type=discover + AI features report)
2. Perplexity citations (search "[site:mysite.com]" monthly + manual spot checks)
3. ChatGPT visibility (ask "What are the best tools for X?" monthly, check if cited)
4. Zero-click rate in GSC (impressions up, clicks flat = AI is answering your queries)
Alert triggers: [what should prompt content updates]
Review cadence: [monthly / quarterly]
Example
User: My blog post on "best project management tools" gets 5,000 searches/month but clicks dropped 40% since Google added AI Overviews.
Claude's AI SEO fix:
- Restructure the intro: lead with a direct comparison table (AI Overviews love tables for "best X" queries)
- Add a "Quick Answer" box at the top: "The best project management tool for small teams is X because [reason]. For enterprise: Y."
- Add FAQ section with 6 specific questions AI would surface: "Is Notion better than Asana?", "What's the best free option?", etc.
- Add JSON-LD FAQ schema
- Include original data: "We tested 8 tools for 3 months — here's what we found" signals E-E-A-T
- Accept the zero-click reality: optimise for brand awareness and bottom-funnel clicks, not mid-funnel traffic
