| name | marketing-funnel-analysis |
| description | Analyze, audit, and optimize conversion leaks across TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) |
Marketing Funnel Analysis Skill
When to activate
- Performing growth marketing audits or analyzing traffic dropoffs.
- Redesigning onboarding flows, pricing landing pages, or checkout pipelines.
- Resolving dropoffs in customer acquisition channels.
When NOT to use
- Single-page SEO configuration or static content reviews.
- Implementing developer backend analytics schemas (use tracking skills instead).
Instructions
Analyze acquisition structures across three core layers to identify conversions dropoffs:
1. TOFU (Top of Funnel - Awareness)
- Focus: Organic search traffic, ad impressions, social outreach, click-through rates (CTR).
- Diagnostics: Are we driving high-intent traffic? Is the ad copy aligned with the landing page?
- Action items: Optimize meta tags, refine target keywords, simplify hero headlines.
2. MOFU (Middle of Funnel - Consideration)
- Focus: Email sign-ups, whitepaper downloads, template usage, product demos.
- Diagnostics: Are visitors exploring features? Do we offer compelling hooks?
- Action items: Build contextual lead magnets, display social proof, provide instant value previews.
3. BOFU (Bottom of Funnel - Decision)
- Focus: Pricing clicks, trial starts, checkout completions, churn rates.
- Diagnostics: Is checkout friction too high? Are pricing structures clear?
- Action items: Streamline checkout steps, offer clear refund guarantees, add trust badges.
Example Audit Protocol
### Funnel Audit Report
- **TOFU Leak**: 3.2% CTR on Google Ads -> Refine headlines to match lander search queries.
- **MOFU Leak**: 85% dropoff between Landing Page and Trial Sign-up -> Add direct "View Interactive Sandbox" widget before email input.
- **BOFU Leak**: 40% checkout bounce rate -> Introduce single-click payment methods (Apple Pay/Google Pay).
