lead-scorer

name	lead-scorer
description	Scores a prospect 0–100 against the AI SDR ICP matrix across 4 dimensions: role seniority, company size, industry fit, and tech stack signals. Returns GO (≥60) / CAUTION (40–59) / NO-GO (<40) with a dimensional breakdown and a one-line decision rationale. Blocks research and outreach for NO-GO prospects unless human overrides.

Lead Scorer

When to activate

Before researching any new prospect. Use this as the first gate — before account research, before writing any email, before any outreach decision. Also use when re-evaluating an existing prospect after a role change or company event.

When NOT to use

Skip if the prospect already has an open opportunity in CRM with a deal stage (they've already been qualified). Skip for inbound leads who submitted a demo form — intent signals override ICP scoring. Skip if a human has already manually overridden NO-GO with written justification.

Instructions

1. Gather basic firmographic data on the prospect: title, company name, employee count, industry, and any visible tech stack signals (job postings, G2 reviews, LinkedIn tech listings).
2. Score each dimension independently:

Role Seniority (25 pts)

• C-suite (CEO, CTO, CFO, COO), Founder, Owner: 25
• VP, SVP, EVP: 20
• Director: 15
• Senior Manager: 8
• Manager, IC: 3

Company Size (25 pts)

• 50–500 employees: 25
• 20–49 employees: 15
• <20 or 501–1000: 5

• 1000: 0

Industry Fit (25 pts)

• SaaS, B2B Tech, Fintech, Cloud Infrastructure: 25
• Adjacent: Martech, HR Tech, Sales Tools, Analytics, DevTools: 15
• Professional services, consulting (tech-adjacent): 8
• Non-tech, consumer, government, non-profit: 0