// Google Ads copywriting expertise. Covers Responsive Search Ad (RSA) best practices, headline formulas, description frameworks, and character limits. Load this skill when generating text ads, headlines, or ad copy.
| name | ad-copywriting |
| description | Google Ads copywriting expertise. Covers Responsive Search Ad (RSA) best practices, headline formulas, description frameworks, and character limits. Load this skill when generating text ads, headlines, or ad copy. |
You MUST output ads in this exact JSON structure:
{"headlines": ["H1", "H2", "H3"], "descriptions": ["D1", "D2", "D3"]}
[Benefit] + [Product] → "Ultra-Clear 4K Security"[Brand] + [Category] → "Acme Smart Cameras"[Number] + [Benefit] → "24/7 AI-Powered Protection"[Question] → "Need Smarter Security?"[Action] + [Benefit] → "See Everything, Miss Nothing"Read references/headline-examples.md for proven headline patterns by industry.
Guidelines and rules for provisioning Google Cloud Spanner instances, including selecting the correct edition (Enterprise vs Standard) and compute capacity based on schema features (e.g., graphs and vector search) and environment purpose.
Brand strategy and campaign positioning expertise. Covers audience segmentation, competitive differentiation, value proposition frameworks, and campaign brief creation. Load this skill when setting up campaigns, selecting audience segments, or defining creative direction.
Ad platform specifications and best practices. Covers Google Ads, YouTube, Instagram, TikTok, and Meta ad formats, dimensions, character limits, and optimization tips. Load this skill when creating platform-specific content or recommending campaign settings.
Market trend analysis and product-trend mapping expertise. Covers how to interpret trend data, align products to cultural moments, and create trend-informed campaign angles. Load this skill during the Creative Research Phase when running trend_spotter and product_trend_mapper.
Cinematic video ad storytelling expertise. Covers 3-act narrative structure, emotional arcs, camera motion, scene transitions, and voiceover pacing for 24-second commercial video ads. Load this skill when generating video ads or storylines.
Visual art direction expertise for marketing imagery. Covers photography styles, composition rules, color theory, lighting techniques, and product staging. Load this skill when generating image ads, asset sheets, moodboards, or keyframe images.