// Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
Amazon Brand Analytics interpretation and strategic insights for Brand Registry owners. Decode Search Frequency Rank (SFR) data, analyze Market Basket patterns, interpret Item Comparison reports, and extract demographic insights to optimize product strategy and advertising spend. Works with Brand Analytics data from all Amazon marketplaces. Requires Brand Registry access. Use when: (1) analyzing Search Frequency Rank data for keyword opportunities, (2) interpreting Market Basket data for cross-sell and bundling, (3) understanding Item Comparison competitive positioning, (4) extracting customer demographic insights, (5) optimizing product portfolio based on customer behavior, (6) building data-driven advertising strategies.
Amazon competitor monitoring and competitive intelligence for sellers. Track pricing changes, inventory levels, new product launches, review velocity, and advertising patterns for competitor ASINs. Set up monitoring alerts for price drops, stock-outs, and market changes. Works on 12 Amazon marketplaces. No API key required. Use when: (1) monitoring competitor pricing strategies, (2) tracking competitor inventory and stock patterns, (3) detecting new product launches in your category, (4) analyzing competitor review velocity and ratings, (5) identifying market opportunities from competitor gaps, (6) setting up competitive alerts and benchmarks.
Full-spectrum Amazon competitor analysis. Compare listings, pricing, reviews, advertising strategy, and market positioning against direct competitors. Identify weaknesses to exploit and strengths to counter.
FBA inventory planning — restock timing, safety stock, IPI score optimization, stranded inventory recovery
Optimize Amazon PPC campaigns by identifying and managing negative keywords. Reduce wasted ad spend by eliminating irrelevant search terms while protecting valuable converting terms.
Deep-dive Amazon review analysis. Extract sentiment patterns, recurring complaints, feature requests, and competitive insights from product reviews. Turn customer feedback into product improvement and marketing opportunities.
| name | amazon-advertising-strategy |
| description | Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization. |
| metadata | {"nexscope":{"emoji":"📣","category":"amazon"}} |
Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
Supported platforms: Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g
Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.
Step 1: Collect information from the user's message — product, platform, current situation, and goals.
Step 2: Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").
Step 3: Research and analyze using the frameworks and methodology below.
Step 4: Deliver structured, actionable output with specific recommendations, not vague advice.
More e-commerce skills: nexscope-ai/eCommerce-Skills
Amazon-specific skills: nexscope-ai/Amazon-Skills
Built by Nexscope — your AI assistant for smarter e-commerce decisions.