// Use when creating business proposals, project quotes, or service agreements. Helps structure persuasive proposals that win contracts by focusing on client outcomes and clear pricing.
Use when documenting architectural decisions, technology choices, or significant design decisions. Helps create structured ADRs with context, alternatives, and consequences.
Use when creating step-by-step technical tutorials, how-to guides, or learning materials. Helps structure tutorials with clear prerequisites, incremental steps, and working code examples.
Use when creating project status reports, weekly updates, or progress summaries for stakeholders. Helps structure clear, actionable reports that communicate status, blockers, and next steps without wasting readers' time.
Use when creating migration or upgrade guides for software, APIs, or frameworks. Helps structure step-by-step migration paths with breaking changes, automated tooling, and rollback procedures.
Use when writing cold outreach emails for sales, partnerships, or networking. Helps craft emails that get opened, read, and replied to by focusing on recipient value over self-promotion.
Use when drafting contract language, terms and conditions, or legal clauses for business agreements. Helps structure clear, enforceable clauses that protect both parties while remaining readable.
| name | proposal-writer |
| description | Use when creating business proposals, project quotes, or service agreements. Helps structure persuasive proposals that win contracts by focusing on client outcomes and clear pricing. |
Create winning business proposals that close deals. This skill helps you structure proposals that address client pain points, demonstrate value, and make saying yes easy.
PROPOSAL HEADER:
[Company Logo Placeholder]
[Proposal Title]
Prepared for: [Client Name/Company]
Prepared by: [Your Name/Company]
Date: [Date]
Valid until: [Expiration Date]
---
EXECUTIVE SUMMARY:
[2-3 paragraphs: Problem → Solution → Why You]
---
UNDERSTANDING YOUR NEEDS:
[Restate client's challenges in their words]
[Show you understand the stakes]
---
PROPOSED SOLUTION:
## Approach
[How you'll solve the problem]
## Deliverables
- [Specific deliverable 1]
- [Specific deliverable 2]
- [Specific deliverable 3]
## Timeline
| Phase | Description | Duration |
|-------|-------------|----------|
| Phase 1 | [Description] | [Weeks] |
| Phase 2 | [Description] | [Weeks] |
---
INVESTMENT:
## Pricing Options
| Package | Includes | Price |
|---------|----------|-------|
| [Option 1] | [Details] | [$X] |
| [Option 2] | [Details] | [$X] |
## Payment Terms
[Terms and conditions]
---
WHY US:
[3 reasons you're the right choice]
[Relevant case study or result]
---
NEXT STEPS:
1. [First action to begin]
2. [Second action]
3. [Start date expectation]
[SIGNATURE BLOCK]
| Element | Best Practice |
|---|---|
| Executive summary | 200-300 words max |
| Pricing | 2-3 options (anchor high) |
| Timeline | Specific dates, not ranges |
| Deliverables | Tangible, measurable items |
| Validity | 14-30 days creates urgency |
| Length | 3-8 pages depending on scope |
| Tone | Professional but warm |
Present your most comprehensive option first. The premium option makes the standard feel reasonable.
Don't list hours. List outcomes. "Website redesign" vs. "Lead generation system that converts visitors into customers."
Input: Write a proposal for a $15,000 e-commerce website redesign for a boutique clothing store
Output:
PROPOSAL: E-COMMERCE WEBSITE REDESIGN
Prepared for: Bella's Boutique
Prepared by: [Your Agency]
Date: March 1, 2026
Valid until: March 15, 2026
---
EXECUTIVE SUMMARY
Bella's Boutique has built a loyal following over 10 years, but your current website is leaving money on the table. Mobile visitors (67% of your traffic) abandon carts at 3x the desktop rate, and your checkout process requires 7 clicks to complete a purchase.
We propose a complete e-commerce redesign focused on one goal: turning browsers into buyers. Our solution will reduce checkout friction, optimize for mobile, and integrate the email capture system you've been wanting.
With similar boutique clients, we've achieved 40-60% increases in conversion rates within 90 days of launch.
---
UNDERSTANDING YOUR NEEDS
Based on our discovery call, you're facing:
- Cart abandonment at 78% (industry average: 69%)
- Mobile users struggling with navigation
- No integration between website and email marketing
- Outdated product photography presentation
- Competitor sites outpacing you visually
The stakes: Every month with the current site costs an estimated $3,000-5,000 in lost sales.
---
PROPOSED SOLUTION
## Approach
Mobile-first redesign with conversion optimization built into every page. We'll streamline your checkout from 7 steps to 3, implement abandoned cart recovery, and create a visual experience that matches your in-store brand.
## Deliverables
- Custom Shopify theme (mobile-optimized)
- 3-step checkout implementation
- Email capture pop-ups (integrated with Klaviyo)
- Product page templates (up to 50 products migrated)
- Abandoned cart email sequence (3 emails)
- 30-day post-launch support
## Timeline
| Phase | Description | Duration |
|-------|-------------|----------|
| Discovery & Design | Wireframes, mood boards, approval | 2 weeks |
| Development | Build and internal testing | 3 weeks |
| Content Migration | Products, copy, images | 1 week |
| Testing & Launch | QA, soft launch, go-live | 1 week |
| **Total** | **Project completion** | **7 weeks** |
---
INVESTMENT
## Pricing Options
| Package | Includes | Investment |
|---------|----------|------------|
| Essential | Custom theme, checkout optimization, 30 products | $12,000 |
| Growth | Everything in Essential + email integration, 50 products, abandoned cart sequence | $15,000 |
| Premium | Everything in Growth + product photography direction, 100 products, 60-day support | $22,000 |
*Recommended: Growth package delivers the conversion gains you need.*
## Payment Terms
- 50% deposit to begin
- 25% at design approval
- 25% at launch
- Net 15 on final invoice
---
WHY US
1. **E-commerce specialists**: 47 Shopify stores launched, average 52% conversion increase
2. **Boutique experience**: We've worked with 12 fashion retailers your size
3. **Post-launch support**: We don't disappear after launch—30-60 days included
*Case Study: Thread & Needle Boutique saw 61% conversion increase and $47,000 additional revenue in first 90 days after our redesign.*
---
NEXT STEPS
1. Reply "Let's do it" to this email
2. We'll send a contract and invoice for deposit
3. Kick-off call scheduled within 48 hours
4. Target launch: April 19, 2026
Looking forward to transforming your online presence.
[Signature]
Input: Write a proposal for a $30,000 marketing strategy engagement for a B2B SaaS company
Output:
PROPOSAL: GO-TO-MARKET STRATEGY ENGAGEMENT
Prepared for: CloudSync Solutions
Prepared by: [Your Consultancy]
Date: March 1, 2026
Valid until: March 21, 2026
---
EXECUTIVE SUMMARY
CloudSync has a strong product but inconsistent pipeline. Your sales team closes at 35% when they get meetings, but lead flow is unpredictable. Marketing generates leads, but sales questions their quality.
We propose a 12-week strategy engagement to align your marketing and sales around a unified go-to-market playbook. The outcome: predictable pipeline, higher quality leads, and a repeatable system for scaling.
Our B2B SaaS clients typically see 40-70% increases in qualified pipeline within 6 months of implementation.
---
UNDERSTANDING YOUR NEEDS
From our assessment calls, the core challenges are:
- Marketing and sales operating on different definitions of "qualified"
- No documented ICP—team relies on intuition
- Content exists but isn't mapped to buyer journey
- Website converts at 0.8% (SaaS benchmark: 2-3%)
- Competitor X launched similar features; differentiation unclear
The cost of inaction: At your current growth rate, you'll miss your Series B metrics by 8+ months.
---
PROPOSED SOLUTION
## Approach
Deep-dive discovery, competitive analysis, and hands-on strategy development. We work alongside your team, not in a silo. You'll leave with a playbook your team can execute without us.
## Deliverables
- Ideal Customer Profile documentation (firmographic + psychographic)
- Competitive positioning matrix and messaging framework
- Lead scoring model (sales and marketing aligned)
- Content audit with gap analysis and 90-day content calendar
- Website conversion roadmap (prioritized improvements)
- Go-to-market playbook (50+ page strategy document)
- Team training sessions (2 x 90-minute workshops)
## Timeline
| Phase | Description | Duration |
|-------|-------------|----------|
| Discovery | Stakeholder interviews, data analysis, audit | 3 weeks |
| Strategy Development | ICP, positioning, lead scoring | 4 weeks |
| Playbook Creation | Documentation, content strategy | 3 weeks |
| Training & Handoff | Team workshops, Q&A, implementation support | 2 weeks |
| **Total** | **Engagement completion** | **12 weeks** |
---
INVESTMENT
## Pricing Options
| Package | Includes | Investment |
|---------|----------|------------|
| Strategy | Full playbook, ICP, positioning, content strategy | $25,000 |
| Strategy + Implementation | Everything above + 60 days implementation support, weekly calls | $35,000 |
| Strategy + Fractional CMO | Everything above + 3 months part-time CMO (10 hrs/week) | $55,000 |
*Recommended: Strategy + Implementation ensures your team executes correctly.*
## Payment Terms
- 40% at contract signing
- 30% at playbook draft delivery (Week 8)
- 30% at final delivery and training
- Net 30 terms available for Strategy + Fractional CMO
---
WHY US
1. **SaaS-specific**: 80% of our clients are B2B SaaS companies at your stage
2. **Operator experience**: Our team has built and scaled 3 SaaS companies to $10M+ ARR
3. **Execution focus**: Strategies designed for your team to implement, not shelf-ware
*Case Study: DataFlow (Series A SaaS) implemented our playbook and grew MRR from $180K to $420K in 8 months.*
---
NEXT STEPS
1. Schedule 30-minute alignment call this week
2. Contract review and signing
3. Deposit invoice and kick-off within 5 business days
4. Target completion: May 24, 2026
Ready to build your growth engine.
[Signature]
Input: Write a proposal for a co-marketing partnership between a content creator and a software company
Output:
PROPOSAL: CO-MARKETING PARTNERSHIP
Prepared for: BuildFast (Project Management Software)
Prepared by: [Creator Name], Creator Business Newsletter
Date: March 1, 2026
---
EXECUTIVE SUMMARY
Creator Business Newsletter reaches 45,000 entrepreneurs who build businesses while creating content—your exact target customer. You need qualified leads. I need sponsors who genuinely help my audience.
I propose a 6-month co-marketing partnership that goes beyond banner ads: educational content, exclusive offers, and authentic integration that benefits both audiences.
My previous software partnerships have generated 400-800 qualified trials per month for partners, with 15-25% conversion to paid.
---
MUTUAL OPPORTUNITY
## What You Get
- Access to 45,000+ engaged entrepreneurs (68% open rate)
- Authentic endorsement from a trusted voice
- Educational content featuring your product
- Qualified leads who already trust my recommendation
- Content you can repurpose (newsletter features, videos)
## What I Get
- Monthly sponsorship revenue
- Exclusive offer for my audience (builds trust)
- Product I can genuinely recommend
- Long-term partnership vs. one-off transactions
---
PROPOSED PARTNERSHIP
## Partnership Elements
| Element | Description | Frequency |
|---------|-------------|-----------|
| Newsletter sponsorship | Dedicated section with use case | 2x monthly |
| Educational deep-dive | "How I use BuildFast" long-form content | 1x monthly |
| YouTube integration | 60-second feature in relevant videos | 2x monthly |
| Exclusive offer | Special pricing for my audience | Ongoing |
| Case study | Co-created content featuring subscriber success | 1 per quarter |
## Deliverables You Receive
- 12 newsletter features (24 across 6 months)
- 6 educational articles/emails
- 12 YouTube integrations
- 2 co-branded case studies
- Dedicated landing page for tracking
- Monthly performance reports
---
INVESTMENT
## Partnership Tiers
| Tier | Includes | Monthly | 6-Month |
|------|----------|---------|---------|
| Partner | Newsletter + YouTube integrations | $4,000 | $22,000 |
| Premium Partner | Everything above + educational content + case studies | $6,500 | $36,000 |
| Exclusive Partner | Everything above + category exclusivity + quarterly strategy calls | $10,000 | $54,000 |
*Note: Exclusive Partner means no competing project management tools for 6 months.*
## ROI Expectation
Based on past partnerships:
- Expected trials: 500-700/month
- Expected conversions: 75-175/month
- At $29/month ARPU: $2,175-$5,075 new MRR/month
Partner tier typically achieves payback within 60-90 days.
---
WHY THIS WORKS
1. **Audience alignment**: Your ICP = my readers. No wasted impressions.
2. **Trust transfer**: I don't do ads—I do partnerships with products I use.
3. **Content-first**: Educational approach converts better than promotional.
4. **Long-term thinking**: 6 months lets us optimize and compound results.
*Previous partnership: [Tool Name] partnership generated 3,200 trials over 6 months, 540 converted to paid ($15,660 MRR generated).*
---
NEXT STEPS
1. 30-minute call to discuss alignment and answer questions
2. Select partnership tier
3. Kick-off with Q2 content calendar
4. First integration live by April 1, 2026
Looking forward to building something valuable together.
[Signature]