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Research a single competitor and produce a structured profile. Use when adding a new competitor, refreshing an existing competitor's profile, or analyzing how a specific competitor positions against the user's product.
Create and manage written content — blog posts, LinkedIn posts, newsletters, pitches, copy. Drafts, voice checks against your brand, distribution plans, and a log of what you've shipped. Use when the user wants to start a piece, refine a draft, check copy against their voice, plan where content goes, log something they published, or list their content. Invokable as /content with a mode, or just by asking ("help me write a post about X", "does this sound like us?", "where should this go?").
Create and manage customer/prospect accounts — the working memory that doesn't fit a CRM field. Account briefs, meeting logs, health reads, pre-call prep, and a roster of who's live. Use when the user wants to start tracking an account, log a meeting or call, prep for an upcoming conversation, update an account's health, or see where everything stands. Invokable as /account with a mode, or just by asking ("log my call with Acme", "prep me for the Globex check-in", "who's gone quiet?").
Create and manage presentations of any kind — sales pitches, product reviews, team updates, conference talks, internal decks. Drafts, HTML slide decks, and a log of past presentations. Use when the user wants to start a new presentation, refine a draft, generate slides, log one they gave, or list their decks. Invokable as /presentation with a mode, or just by asking ("help me build a deck for X", "turn this draft into slides", "log the talk I gave at Y").
Add a new competitor to this project's market landscape. Use when the user asks to add, track, include, or start watching a new competitor — e.g. "add Acme to the landscape", "let's track Glean", "include Microsoft Copilot as a competitor", or when they invoke /add-competitor explicitly. Writes a per-competitor profile and updates the landscape doc.
| name | competitor-research |
| description | Research a single competitor and produce a structured profile. Use when adding a new competitor, refreshing an existing competitor's profile, or analyzing how a specific competitor positions against the user's product. |
Use this skill when researching a specific competitor for the project's market landscape.
Competitor profiles live in a competitors/ folder under the project's
market directory. The conventional path is
gtm/foundations/market/competitors/, but check the project's actual
structure first — landscape.md in the parent folder is the synthesis
doc and tells you where everything lives.
When adding or significantly updating a profile, update landscape.md's
tier table and threat assessment too — the synthesis is the load-bearing
part for decision-making.
Match the existing competitors/_template.md shape (or whatever shape
the project's other competitor profiles use — read one first if you're
unsure). Default sections: positioning, pricing, strengths, weaknesses,
threat level, sources.
Always include a **Last updated:** date at the top so the user knows
when the profile was refreshed.