gtm-strategy

name	GTM Strategy
description	Go-to-market planning and execution capabilities for product launches
allowed-tools	["Read","Write","Glob","Grep","Bash","WebSearch"]
graph	{"domains":["domain:software-engineering"],"specializations":["specialization:product-management"],"skillAreas":["skill-area:growth-strategy","skill-area:product-strategy"],"roles":["role:product-manager","role:product-analyst"],"workflows":["workflow:product-discovery","workflow:competitive-analysis"]}

GTM Strategy Skill

Overview

Specialized skill for go-to-market planning and execution capabilities. Enables product teams to plan effective launches, develop messaging, and coordinate cross-functional GTM activities.

Capabilities

Launch Planning

• Generate launch tier recommendations (T1/T2/T3)
• Create launch timeline milestones
• Build launch checklist templates
• Define launch success metrics
• Plan phased rollout strategies

Messaging and Positioning

• Create messaging frameworks and positioning
• Develop value proposition statements
• Generate competitive differentiation points
• Create audience-specific messaging variants
• Build elevator pitch templates

Channel Strategy

• Build channel strategy recommendations
• Identify optimal launch channels
• Create channel-specific content plans
• Define channel success metrics

Sales Enablement

• Generate sales enablement materials structure
• Create competitive battlecard frameworks
• Build objection handling guides
• Develop pricing talk tracks
• Create demo flow recommendations

Target Processes

This skill integrates with the following processes:

• product-launch-gtm.js - Primary GTM planning and execution
• competitive-analysis.js - Competitive positioning for launches
• beta-program.js - Beta-to-GA transition planning
• stakeholder-alignment.js - Launch communication coordination

Input Schema

{
  "type": "object",
  "properties": {
    "product": {
      "type": "object",
      "properties": {
        "name": { "type": "string" },
        "description": { "type": "string" },
        "targetAudience": { "type": "array", "items": { "type": "string" } },
        "valueProposition": { "type": "string" },
                 
      
    
     
       
          
       
    
     
       
         
       
    
     
       
       
       
    
     
       
       
    
  
    

Output Schema

{
  "type": "object",
  "properties": {
    "launchPlan": {
      "type": "object",
      "properties": {
        "tier": { "type": "string" },
        "timeline": { "type": "array", "items": { "type": "object" } },
        "milestones": { "type": "array", "items": { "type": "object" } },
        "checklist"         
      
    
     
       
       
            
            
                 
            
      
    
     
       
       
                 
            
            
      
    
     
       
       
            
                 
                 
      
    
     
       
       
         
         
              
              
              
        
      
    
  

Usage Example

const gtmPlan = await executeSkill('gtm-strategy', {
  product: {
    name: 'Advanced Analytics Suite',
    description: 'Enterprise analytics platform with AI-powered insights',
    targetAudience: ['Data Analysts', 'Business Intelligence Teams', 'C-Suite'],
    valueProposition: 'Get actionable insights 10x faster with AI-powered analytics',
    keyFeatures: ['Natural language queries', 'Automated insights', 'Real-time dashboards']
  },
  launchType: 'major-release',
  launchTier: 'T1',
  targetDate: '2026-03-15'
});

Dependencies

• Marketing frameworks
• Channel templates
• Sales enablement templates