Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
Installer avec Codex ou Claude Copiez ce prompt, collez-le dans Codex, Claude ou un autre assistant, puis laissez-le vérifier la page du skill et l'installer pour vous.
Une commande directe contourne le prompt de vérification. Examinez la source avant de l'exécuter.
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
Quick Start
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Skill Contract
Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.
Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
Writes: a user-facing analysis and reusable summary.
Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
Primary next skill: content-gap-analysis when the competitive landscape is clear.
Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Decision Gates
Stop and ask — when the competitor set cannot be established:
No competitors named and none inferable from CLAUDE.md, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.
Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed).
Instructions
When a user requests competitor analysis:
Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already.
Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps.
Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors.
Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets.
Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses.
GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings.
Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan.
Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
Quality bar: every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence".
Reference: See Analysis Templates for the compact templates used at each step.
For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to content-gap-analysis — that is its dedicated job.
Link Intersection
Find sites linking to [competitor 1] AND [competitor 2] but not me
SERP Feature Analysis
What SERP features do competitors win? (Featured snippets, PAA, etc.)
Historical Tracking
How has [competitor]'s SEO strategy evolved over the past year?
Save Results
Write path: memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md; promote durable competitor facts and entity candidates to memory/hot-cache.md. See Skill Contract §Save Results Template.
