brand-dna

name	brand-dna
description	Research a brand and create a comprehensive Brand DNA document. Use when given a brand URL or description to analyze brand identity, visual system, photography style, packaging, and ad creative style. Saves output to brands/{brand-name}/brand-dna.md and prompts user to add reference images before generation.
argument-hint	["url or brand description"]
disable-model-invocation	true

/ads-creative:brand-dna

Research a brand and produce a comprehensive Brand DNA document used for filling ad creative prompt templates.

Input

$ARGUMENTS — URL to the brand's website, or a description of the brand (or both).

If $ARGUMENTS is empty, ask the user:

Silakan berikan URL website brand atau deskripsi brand yang ingin dianalisis. Contoh: https://www.meetmacros.com atau MeetMacros — meal prep delivery service

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Execution

You are a Senior Brand Strategist performing a full reverse-engineering of a brand's visual and verbal identity. Every detail matters because output will feed into an AI image model that requires precise specifications.

PHASE 1 — External Research

Use web search tools to find these in parallel:

1. Design credits: search "who designed [Brand] branding", "[Brand] design agency case study", "[Brand] rebrand"
2. Brand assets: search "[Brand] brand guidelines pdf", "[Brand] press kit", "[Brand] style guide"
3. Typography: search "[Brand] font", "[Brand] typeface", "what font does [Brand] use"
4. Colors: search "[Brand] brand colors", "[Brand] hex codes", "[Brand] color palette"
5. Packaging: search "[Brand] packaging design", "[Brand] unboxing", "[Brand] product photography"
6. Ad creative: search "[Brand] facebook ads" and "[Brand] instagram ads" to find current ad creative style
7. Press & positioning: search "[Brand] brand story", "[Brand] mission", "[Brand] founding story"

PHASE 2 — On-Site Analysis

Fetch the brand URL and analyze:

1. Voice & Tone: Read hero copy, About page, product descriptions. Extract 5 defining adjectives.
2. Photography style: Describe lighting, color grading, composition, subjects.
3. Typography on site: Headline weight, body weight, letter-spacing, any distinctive treatments.
4. Color usage: Primary vs accent. Background colors. CTA button color.
5. Layout density: Airy or dense? Grid-based or organic?
6. Packaging details: Material, color, shape, label placement, texture, matte vs glossy, transparency.

PHASE 3 — Competitive Context

Search for 2-3 direct competitors. Note their visual differentiation from the brand.

PHASE 4 — Generate Brand DNA Document

Compile all research into the following structure. Save as brands/{brand-name}/brand-dna.md (brand name lowercase, hyphenated, e.g. brands/meet-macros/brand-dna.md).

Before writing the file, run this command to create the directory:

mkdir -p brands/{brand-name}

Then write the file to brands/{brand-name}/brand-dna.md. The file must be inside the subdirectory — not at brands/{brand-name}.md.

# BRAND DNA: [BRAND NAME]

## OVERVIEW
- **Name:** 
- **Tagline:** 
- **Design Agency:** [if found, else "Not found"]
- **Brand Voice Adjectives:** [5 adjectives]
- **Positioning:** 
- **Competitive Differentiation:** 

## VISUAL SYSTEM
- **Primary Font:** [name + weight]
- **Secondary Font:** [name + weight, or "Same as primary"]
- **Primary Color:** [hex + description, e.g. "#1A1A2E — deep navy"]
- **Secondary Color:** [hex + description]
- **Accent Color:** [hex + description]
- **Background Color:** [hex + description]
- **CTA Color:** [hex + description]

## PHOTOGRAPHY STYLE
- **Lighting:** 
- **Color Grading:** 
- **Composition:** 
- **Subjects:** 
- **Mood Keywords:** [5-7 keywords, comma separated]

## PRODUCT PHOTOGRAPHY DIRECTION
- **Shot Style:** [flat lay / lifestyle / studio / hero / etc.]
- **Product Lighting:** 
- **Surface / Background:** 
- **Props & Styling:** 

## PACKAGING
- **Material:** 
- **Packaging Color:** 
- **Shape:** 
- **Label:** 
- **Finish:** [matte / glossy / soft-touch / etc.]
- **Distinctive Elements:** 

## AD CREATIVE STYLE
- **Primary Format:** [single image / carousel / video / UGC / etc.]
- **Ad Tone:** 
- **Recurring Visual Elements:** 
- **Text Overlay Style:** 
- **CTA Style:** 

## COMPETITIVE LANDSCAPE

| Competitor | Visual Differentiation |
|------------|----------------------|
| [name 1]   | [how they differ]    |
| [name 2]   | [how they differ]    |
| [name 3]   | [how they differ]    |

## IMAGE PROMPT MODIFIER

> [Write a 50-75 word paragraph in Bahasa Indonesia that densely summarizes the brand's visual identity. This paragraph will be prepended to every prompt template. Must cover: photography style, characteristic lighting, dominant color palette, typography treatment, mood/atmosphere, and brand differentiator. Write as direct instructions to an AI image model — not a description of the brand.]

## METADATA
- **Research Date:** [today's date]
- **Source URL:** [brand URL]
- **Notes:** 

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Post-Output

After saving the file:

1. Confirm: ✅ Brand DNA saved to brands/{brand-name}/brand-dna.md
2. Show a quick summary: name, tagline, 5 voice adjectives, primary color
3. Tell the user the following — exactly in this order:

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Langkah selanjutnya sebelum generate:

1. Tambahkan foto referensi produk

Letakkan foto-foto produk, logo, atau packaging ke dalam folder:

brands/{brand-name}/

Format yang didukung: JPEG, PNG (maks. 20 MB per file, maks. 10 file)

Foto ini wajib ada sebelum generate gambar. Contoh isi folder:

brands/{brand-name}/
├── brand-dna.md       ← sudah dibuat
├── logo.png
├── product-front.jpg
└── packaging.jpg

2. Set API key viostudio.id

export VIOSTUDIO_API_KEY=vio_sk_xxxxx

Tambahkan ke .bashrc / .zshrc agar tidak perlu diset ulang setiap sesi.

3. Isi template prompt

/ads-creative:template-builder [nama produk]

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