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gathering-competitive-intel

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Mis à jour22 février 2026 à 09:40

Use when sales reps lack current competitive intel, win rates against specific competitors are declining, new competitors enter the market, or competitive objections are unaddressed. Use when launching comparison content, preparing battlecards, or when competitor pricing, features, or positioning have shifted. Use after customer research and ICP definition are complete.

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amogha-dalvi

amogha-dalvi/Marketing_GTM

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Métiers associésSOC

Basé sur la classification professionnelle SOC

Analystes en études de marché et spécialistes en marketingProfessions des affaires et des opérations financières·SOC 13-1161

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SKILL.md

readonly

name	gathering-competitive-intel
description	Use when sales reps lack current competitive intel, win rates against specific competitors are declining, new competitors enter the market, or competitive objections are unaddressed. Use when launching comparison content, preparing battlecards, or when competitor pricing, features, or positioning have shifted. Use after customer research and ICP definition are complete.
user-invocable	true
metadata	{"version":"1.0.0"}

Competitive Intelligence

Overview

At $1M-5M ARR, buyers compare you to 3-5 alternatives in every deal. This skill builds an always-on competitive intelligence system that feeds real-time insight into sales enablement, positioning, content, and GTM decisions.

When to Use

Sales reps encounter competitive objections without current intel
Win rates against specific competitors are declining
A new competitor enters your space or an adjacent player expands into it
Competitor has changed pricing, features, or positioning
Preparing comparison or alternative content for SEO/GEO
Building or refreshing sales battlecards
Lost deal analysis shows "competitor chosen" as a growing reason
Entering a new segment where the competitive landscape is unfamiliar

Don't use when: You have current (<3 months) competitor profiles, battlecards are actively used by sales, and monitoring system is running with no major competitive events.

Quick Reference

Phase	Duration	Output
Competitive landscape mapping	Day 1-2	Competitive Landscape Map
Deep competitor profiles	Day 3-5	Competitor Profiles (top 3-5)
Battlecard creation	Day 6-7	Sales Battlecards per competitor
Always-on monitoring system	Week 2	Monitoring System + Alert Framework
Competitive content strategy	Week 2-3	Competitive Content Plan

Core Deliverables

Competitive Landscape Map -- Direct, indirect, and emerging competitors categorized with positioning, funding, and differentiators
Deep Competitor Profiles -- Company overview, product, positioning, GTM strategy, customers, and win/loss patterns for top 3-5 competitors
Sales Battlecards -- Per-competitor cards with quick summary, when we win/lose, differentiators, objection handling, landmines, and proof points
Always-On Monitoring System -- Automated tracking of pricing, features, positioning, funding, hires, content, and review changes
Competitive Content Plan -- Comparison pages, alternative pages, category pages, and migration guides

Common Mistakes

Building static quarterly reports instead of always-on monitoring
Trash-talking competitors (buyers see through it; acknowledge strengths, position on genuine advantages)
Obsessing over feature parity instead of competing on outcomes, speed, and focus
Ignoring "do nothing" as a competitor (inertia is often the biggest rival at this stage)
Keeping intel siloed in marketing where sales never sees it
Faking confidence on low-quality data (label confidence levels honestly)

Integration

Feeds into: building-positioning-messaging, designing-gtm-strategy, creating-sales-enablement, running-content-engine, optimizing-geo-visibility, reducing-cac

Refresh: Competitor profiles full refresh every 6 months. Battlecards continuous updates, full review quarterly. Monitoring system always-on, reviewed weekly. Win/loss competitive analysis monthly.

See workflow.md for detailed phase-by-phase execution, competitor profile templates, battlecard structures, monitoring frameworks, and integration point diagrams.

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name	gathering-competitive-intel
description	Use when sales reps lack current competitive intel, win rates against specific competitors are declining, new competitors enter the market, or competitive objections are unaddressed. Use when launching comparison content, preparing battlecards, or when competitor pricing, features, or positioning have shifted. Use after customer research and ICP definition are complete.
user-invocable	true
metadata	{"version":"1.0.0"}

Competitive Intelligence

Overview

When to Use

Sales reps encounter competitive objections without current intel
Win rates against specific competitors are declining
A new competitor enters your space or an adjacent player expands into it
Competitor has changed pricing, features, or positioning
Preparing comparison or alternative content for SEO/GEO
Building or refreshing sales battlecards
Lost deal analysis shows "competitor chosen" as a growing reason
Entering a new segment where the competitive landscape is unfamiliar

Don't use when: You have current (<3 months) competitor profiles, battlecards are actively used by sales, and monitoring system is running with no major competitive events.

Quick Reference

Phase	Duration	Output
Competitive landscape mapping	Day 1-2	Competitive Landscape Map
Deep competitor profiles	Day 3-5	Competitor Profiles (top 3-5)
Battlecard creation	Day 6-7	Sales Battlecards per competitor
Always-on monitoring system	Week 2	Monitoring System + Alert Framework
Competitive content strategy	Week 2-3	Competitive Content Plan

Core Deliverables

Competitive Landscape Map -- Direct, indirect, and emerging competitors categorized with positioning, funding, and differentiators
Deep Competitor Profiles -- Company overview, product, positioning, GTM strategy, customers, and win/loss patterns for top 3-5 competitors
Sales Battlecards -- Per-competitor cards with quick summary, when we win/lose, differentiators, objection handling, landmines, and proof points
Always-On Monitoring System -- Automated tracking of pricing, features, positioning, funding, hires, content, and review changes
Competitive Content Plan -- Comparison pages, alternative pages, category pages, and migration guides

Common Mistakes

Building static quarterly reports instead of always-on monitoring
Trash-talking competitors (buyers see through it; acknowledge strengths, position on genuine advantages)
Obsessing over feature parity instead of competing on outcomes, speed, and focus
Ignoring "do nothing" as a competitor (inertia is often the biggest rival at this stage)
Keeping intel siloed in marketing where sales never sees it
Faking confidence on low-quality data (label confidence levels honestly)

Integration

Feeds into: building-positioning-messaging, designing-gtm-strategy, creating-sales-enablement, running-content-engine, optimizing-geo-visibility, reducing-cac

See workflow.md for detailed phase-by-phase execution, competitor profile templates, battlecard structures, monitoring frameworks, and integration point diagrams.