ghl

name	ghl
description	GoHighLevel CRM management via MCP tools. Use when the user asks about contacts, pipelines, calendars, messaging, invoicing, workflows, or anything related to GoHighLevel/GHL.
version	1.0.0
platforms	["all"]
metadata	{"openclaw":{"requires":{}}}

ghl

Manage GoHighLevel CRM through 66 MCP tools across 16 categories: contacts, pipelines, calendars, conversations, workflows, funnels, forms, surveys, payments, invoices, products, media, locations, users, blogs, social media, and custom objects.

Triggers

Alternate expressions and non-obvious activations (primary phrases are matched automatically from the skill description):

• "add a lead" -> ghl_create_contact or ghl_upsert_contact
• "move the deal" -> ghl_update_opportunity (change stageId)
• "book an appointment" -> ghl_create_appointment
• "send them a text" -> ghl_send_message (type: SMS)
• "email the client" -> ghl_send_message (type: Email, use html field)
• "enroll in automation" -> ghl_enroll_in_workflow
• "check availability" -> ghl_get_free_slots
• "create an invoice" -> ghl_create_invoice (amounts in cents)
• "post to social" -> ghl_create_social_post
• "tag the contact" -> ghl_add_contact_tags
• "list my pipeline" -> ghl_get_pipelines then ghl_search_opportunities
• "schedule a post" -> ghl_create_social_post with scheduledAt
• "find the contact" -> ghl_search_contacts
• "publish a blog post" -> ghl_create_blog_post

Critical Rules

These will cause failures if you get them wrong:

1. Email requires the html field

When sending email via ghl_send_message with type: "Email":

• You MUST provide html (not message) for the email body
• You MUST provide subject
• The message field is for SMS/WhatsApp only
• Example: html: "<p>Hello, here is your quote.</p>", subject: "Your Quote"

2. Invoice and payment amounts are in CENTS

All monetary values in ghl_create_invoice use cents, not dollars:

• $99.99 = 9999
• $250.00 = 25000
• $1,500.00 = 150000

3. Funnels are READ-ONLY

The GHL API cannot create or edit funnel pages. You can only:

• List funnels and their pages
• Create URL redirects
• Tell the user to use the GHL drag-and-drop builder for page creation

4. Always get IDs before creating

Before creating records that reference other objects, fetch the IDs first:

• Opportunities: Call ghl_get_pipelines to get pipelineId and stageId
• Appointments: Call ghl_list_calendars to get calendarId
• Workflow enrollment: Call ghl_list_workflows to get workflowId
• Custom records: Call ghl_get_custom_object_schema to get field definitions

5. Phone numbers need country code

Always use +1 prefix for US numbers: [phone]

6. Date formats

Use ISO 8601 for all dates: 2025-01-15T10:00:00Z

Behavior

When triggered, this skill:

1. Identifies what the user needs from their request
2. Checks prerequisites (do we need IDs from a list/get call first?)
3. Calls the appropriate MCP tool(s) in the right order
4. Formats the response clearly for the user
5. Suggests next actions when appropriate

Tool Quick Reference

Contacts (9 tools)

Tool	What it does	Key params
ghl_list_contacts	List contacts with search	query (search text), limit, startAfterId
ghl_get_contact	Get single contact	contactId (required)
ghl_create_contact	Create new contact	email, phone, firstName, lastName, tags[], customFields[]
ghl_update_contact	Update contact fields	contactId (required), any field to update
ghl_delete_contact	Delete contact permanently	contactId (required)
ghl_search_contacts	Advanced search with filters	filters[] (field, operator, value), sort, sortDirection
ghl_upsert_contact	Create or update by email/phone	email or phone (required), other fields
ghl_add_contact_tags	Add tags to contact	contactId (required), tags[] (required)
ghl_remove_contact_tag	Remove a tag	contactId (required), tag (required)

Opportunities / Deals (5 tools)

Tool	What it does	Key params
ghl_get_pipelines	List all pipelines & stages	none (call first to get IDs)
ghl_search_opportunities	Search deals	pipelineId, stageId, status, contactId, query
ghl_create_opportunity	Create a deal	pipelineId, stageId, name, contactId, monetaryValue
ghl_update_opportunity	Update deal	opportunityId, stageId, status (open/won/lost/abandoned), monetaryValue
ghl_delete_opportunity	Delete deal	opportunityId (required)

Calendars (6 tools)

Tool	What it does	Key params
ghl_list_calendars	List calendars	none (call first to get IDs)
ghl_get_free_slots	Check available time slots	calendarId, startDate, endDate (ISO 8601)
ghl_list_calendar_events	List appointments	calendarId, startTime, endTime
ghl_create_appointment	Book appointment	calendarId, contactId, startTime, endTime, title
ghl_update_appointment	Reschedule or update	eventId, startTime, endTime, status
ghl_delete_appointment	Cancel appointment	eventId (required)

Conversations (4 tools)

Tool	What it does	Key params
ghl_list_conversations	List message threads	contactId, status
ghl_get_messages	Get message history	conversationId (required)
ghl_send_message	Send SMS/Email/WhatsApp	type, contactId, message (SMS) or html+subject (Email)
ghl_create_conversation	Start new thread	contactId (required)

Workflows (3 tools)

Tool	What it does	Key params
ghl_list_workflows	List automations	none (call first to get IDs)
ghl_enroll_in_workflow	Enroll contact	contactId, workflowId
ghl_remove_from_workflow	Remove from workflow	contactId, workflowId

Funnels (4 tools) - READ-ONLY for pages

Tool	What it does	Key params
ghl_list_funnels	List all funnels	limit, offset
ghl_get_funnel_pages	Get pages in funnel	funnelId (required)
ghl_list_funnel_redirects	List URL redirects	funnelId
ghl_create_funnel_redirect	Create URL redirect	target, action

Forms & Surveys (4 tools)

Tool	What it does	Key params
ghl_list_forms	List forms	type (optional filter)
ghl_get_form_submissions	Get form entries	formId, startAt, endAt, limit
ghl_list_surveys	List surveys	none
ghl_get_survey_submissions	Get survey responses	surveyId, startAt, endAt, limit

Payments (5 tools)

Tool	What it does	Key params
ghl_list_orders	List orders	contactId, status, startAt, endAt
ghl_get_order	Get order details	orderId (required)
ghl_list_subscriptions	List subscriptions	contactId, status
ghl_list_transactions	List payment events	contactId, startAt, endAt
ghl_list_coupons	List discount codes	none

Invoices (4 tools) - amounts in CENTS

Tool	What it does	Key params
ghl_list_invoices	List invoices	status, contactId, startAt, endAt
ghl_get_invoice	Get invoice details	invoiceId (required)
ghl_create_invoice	Create invoice	contactId, name, items[] (amounts in cents), businessDetails
ghl_send_invoice	Email invoice	invoiceId (required)

Products (4 tools)

Tool	What it does	Key params
ghl_list_products	List catalog	limit, offset
ghl_get_product	Get product details	productId (required)
ghl_create_product	Create product	name, productType (PHYSICAL/DIGITAL/SERVICE)
ghl_list_product_prices	Get price variants	productId (required)

Media (3 tools)

Tool	What it does	Key params
ghl_list_media	List media files	sortBy, sortOrder, limit
ghl_upload_media_url	Upload from URL	url, name
ghl_delete_media	Delete file	fileId (required)

Locations (3 tools)

Tool	What it does	Key params
ghl_get_location	Get sub-account details	none (uses configured location)
ghl_list_custom_fields	Get custom field definitions	model (contact/opportunity)
ghl_list_tags	Get all tags	none

Users (2 tools)

Tool	What it does	Key params
ghl_list_users	List team members	none
ghl_get_user	Get user details	userId (required)

Blogs (3 tools)

Tool	What it does	Key params
ghl_list_blog_posts	List posts	status (published/draft/scheduled), limit
ghl_create_blog_post	Create post	title, content (HTML), status, categoryId, seoTitle, seoDescription
ghl_list_blog_categories	List categories	none

Social Media (3 tools)

Tool	What it does	Key params
ghl_list_social_accounts	List connected platforms	none
ghl_create_social_post	Post or schedule	accountIds[], content, mediaUrls[], scheduledAt
ghl_list_social_posts	List posts	accountId, status

Custom Objects (4 tools)

Tool	What it does	Key params
ghl_list_custom_objects	List schemas	none
ghl_get_custom_object_schema	Get schema with fields	schemaId (required)
ghl_search_custom_records	Search records	schemaId, query, filters[]
ghl_create_custom_record	Create record	schemaId, fields (key-value object)

Common Workflows

Add a lead and enroll in a nurture sequence

1. ghl_upsert_contact
   - email, firstName, lastName, phone, tags: ["new-lead"]
2. ghl_list_workflows
   - Find the nurture workflow ID
3. ghl_enroll_in_workflow
   - contactId (from step 1), workflowId (from step 2)

Book an appointment

1. ghl_list_calendars
   - Get the calendarId
2. ghl_get_free_slots
   - calendarId, startDate, endDate
3. ghl_create_appointment
   - calendarId, contactId, startTime, endTime, title

Create and send an invoice

1. ghl_get_contact (or ghl_search_contacts)
   - Get the contactId
2. ghl_create_invoice
   - contactId, name: "Website Design"
   - items: [{ name: "Landing Page", amount: 150000, quantity: 1 }]
   - (Remember: 150000 = $1,500.00)
3. ghl_send_invoice
   - invoiceId (from step 2)

Move a deal through the pipeline

1. ghl_get_pipelines
   - Get pipeline stages and their IDs
2. ghl_search_opportunities
   - Find the deal by contact or name
3. ghl_update_opportunity
   - opportunityId, stageId (new stage), monetaryValue, status

Send a multi-channel message

SMS:
  ghl_send_message
  - type: "SMS", contactId, message: "Your appointment is tomorrow at 2pm"

Email:
  ghl_send_message
  - type: "Email", contactId
  - html: "<h1>Appointment Reminder</h1><p>Your appointment is tomorrow at 2pm.</p>"
  - subject: "Appointment Reminder"

WhatsApp:
  ghl_send_message
  - type: "WhatsApp", contactId, message: "Your appointment is tomorrow at 2pm"

Publish a blog post with SEO

1. ghl_list_blog_categories
   - Find or note the categoryId
2. ghl_create_blog_post
   - title, content (HTML), status: "published"
   - categoryId, seoTitle, seoDescription

Post to social media

1. ghl_list_social_accounts
   - Get connected account IDs (Facebook, Instagram, LinkedIn, etc.)
2. ghl_create_social_post
   - accountIds: ["acc1", "acc2"], content: "Check out our new feature!"
   - mediaUrls: ["https://example.com/image.png"]
   - scheduledAt: "2025-01-20T14:00:00Z" (optional, for scheduling)

Error Handling

Authentication errors (401)

The API key is invalid or expired. Tell the user to:

1. Go to GHL Settings > Integrations > API Key
2. Copy their Private Integration Token
3. Update the GHL_API_KEY environment variable

Rate limiting (429)

The MCP server automatically retries with exponential backoff (3 attempts). If it still fails, wait a few seconds and try again.

Validation errors (422)

The API returns field-level details. Common causes:

• Missing required field (contactId, email, etc.)
• Invalid phone format (needs +1 prefix)
• Invalid date format (needs ISO 8601)
• Amount not in cents

Not found (404)

The ID doesn't exist. Double-check by listing the parent resource first.

API Reference

See references/api-reference.md for the complete GoHighLevel API documentation including:

• OAuth 2.0 flow and Private Integration Tokens
• All 50+ API scopes
• Webhook events reference
• Rate limiting details (100 req/10s burst, 200k/day)
• SDK references (Node.js, Python, PHP)