chrome-webstore-listing

name	chrome-webstore-listing
description	Guides creation and optimization of Chrome Web Store listing assets including title, summary, description, icons, screenshots, and promotional images. Use when preparing, reviewing, or improving a Chrome extension's store listing page, writing copy for the Web Store, or when the user mentions store listing, CWS listing, extension description, promo tiles, or screenshots.

Chrome Web Store Listing

Best practices for building a compelling, high-quality store listing.

Text Fields

Title

• Clear and descriptive — users should understand the extension's core function at a glance
• Concise and unique
• Don't keyword-stuff; short, catchy names are more memorable

Summary (≤132 chars, plain text)

• Primary copy shown on homepage, category pages, and search results
• Lead with the most important feature/use case
• Don't use superlatives ("best", "fastest", "greatest") or reference competitors

Description

Format: overview paragraph → bullet list of main features

• Concise, informative, accurate — more than one sentence
• Focus on features users unlock after installing
• Avoid typos, excessive symbols, and keyword stuffing (risks suspension under Keyword Spam policy)
• Don't add irrelevant keywords to game search results

Images

Store Icon

• Simple, recognizable, brand-consistent
• Don't include screenshots or UI elements (illegible at small sizes)
• Follow extension icon best practices

Screenshots (minimum 1, up to 5)

• Size: 1280×800 or 640×400 px, square corners, no padding (full bleed)
• Show actual UX focused on core features; keep up to date with latest version
• Use visual aids (infographics, callouts) to explain onboarding and key flows
• Don't use blurry, rotated, or distorted images; avoid overwhelming text
• Branding must be consistent with icon and promo images

Small Promo Tile — 440×280 px

• Appears on homepage, category pages, search results
• Keep simple: saturated colors, well-defined edges, fill entire region
• Don't use excessive text, "busy" imagery, or misleading badges ("Editor's Choice", "#1")

Marquee Image — 1400×560 px

• Used if featured in the rotating carousel on the CWS homepage
• Must remain uncluttered and look good at half size
• Consistent branding with other listing assets
• Avoid lots of white/light gray; avoid misleading claims

Additional Fields

Fill in website URL and support URL in the developer dashboard — these build user trust.

Quality Ranking Factors

Items are ranked by ratings, download/uninstall ratio, and:

• Pleasant, polished design
• Clear purpose that fills a real user need
• Intuitive setup and onboarding
• Ease of use