Generate complete SEO meta tags for every page. Covers title patterns, meta descriptions, Open Graph, Twitter Cards, and JSON-LD structured data (LocalBusiness, Service, FAQ, BreadcrumbList).
Use when: building pages, adding social sharing, implementing structured data, optimizing for search engines.
Installation
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Generate complete SEO meta tags for every page. Covers title patterns, meta descriptions, Open Graph, Twitter Cards, and JSON-LD structured data (LocalBusiness, Service, FAQ, BreadcrumbList).
Use when: building pages, adding social sharing, implementing structured data, optimizing for search engines.
[Value prop] [Service] in [Location]. [Differentiator]. [CTA].
Examples by Page Type:
Home Page:
Fast, reliable plumbing services in Sydney. 24/7 emergency response, licensed plumbers, upfront pricing. Call 1300 XXX XXX for same-day service.
Service Page:
Expert hot water repairs in Sydney. Fix or replace electric, gas & solar systems. Licensed technicians, 1-year warranty. Book online or call 1300 XXX XXX.
Location Page:
Trusted plumber in Bondi. Blocked drains, leaks, hot water, gas fitting. Same-day service, upfront quotes. Call your local plumber on 1300 XXX XXX.
If twitter:description missing, uses og:description
If twitter:image missing, uses og:image
Best Practice: Define og:* tags first, only add twitter:* if values differ.
JSON-LD Structured Data
LocalBusiness Schema (Most Important)
Use for homepage and contact page:
{"@context":"https://schema.org","@type":"Plumber","name":"Acme Plumbing","description":"Licensed plumbing services in Sydney","@id":"https://acmeplumbing.com.au","url":"https://acmeplumbing.com.au","logo":"https://acmeplumbing.com.au/logo.png","image":"https://acmeplumbing.com.au/og-image.jpg","telephone":"+61-XXX-XXX-XXX","email":"info@acmeplumbing.com.au","priceRange":"$$","address":{"@type":"PostalAddress","streetAddress":"123 Main Street","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2000","addressCountry":"AU"},"geo":{"@type":"GeoCoordinates","latitude":-33.8688,"longitude":151.2093},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"07:00","closes":"17:00"}],"sameAs":["https://facebook.com/acmeplumbing","https://instagram.com/acmeplumbing"]}
Specific Business Types (instead of generic LocalBusiness):
{"@context":"https://schema.org","@type":"Service","name":"Hot Water Repairs","description":"Fast hot water system repairs in Sydney","provider":{"@type":"Plumber","name":"Acme Plumbing","url":"https://acmeplumbing.com.au"},"areaServed":{"@type":"City","name":"Sydney"},"availableChannel":{"@type":"ServiceChannel","serviceUrl":"https://acmeplumbing.com.au/hot-water-repairs","servicePhone":"+61-XXX-XXX-XXX"}}
FAQ Schema (Rich Snippets)
Use for FAQ sections:
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How much does a plumber cost in Sydney?","acceptedAnswer":{"@type":"Answer","text":"Plumbing rates in Sydney typically range from $100-$150 per hour for standard work. Emergency callouts may incur higher rates. We provide upfront quotes before starting work."}},{"@type":"Question","name":"Do you offer same-day service?","acceptedAnswer":{"@type":"Answer","text":"Yes, we offer same-day plumbing service across Sydney for urgent repairs. Call us before 2pm for same-day availability."}}]}
BreadcrumbList Schema
Use on all pages except homepage:
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://acmeplumbing.com.au"},{"@type":"ListItem","position":2,"name":"Services","item":"https://acmeplumbing.com.au/services"},{"@type":"ListItem","position":3,"name":"Hot Water Repairs","item":"https://acmeplumbing.com.au/hot-water-repairs"}]}
Canonical URLs
When to Use:
Every page should have a self-referencing canonical
